Masters Weekend: 25,000 Kids Sign Up for Bank of America's "Golf with Us," Back-to-Back Champion Rory McIlroy Inspires Next Generation of Golfers

Rhea-AI Summary

Bank of America (NYSE: BAC) reported that more than 25,000 kids signed up for its Golf with Us program over Masters weekend, a 160% increase year-over-year toward a 250,000 two-year sign-up goal. The program expands Youth on Course access and includes a $500,000 donation from Rory McIlroy.

Golf with Us runs across 97 markets, offers $5 rounds for youth, clinics in 25 markets, and enhanced 2026 benefits like $5 simulator rentals and free PGA Pro lessons.

Positive

• Sign-ups +160% over last year (25,000+ during Masters weekend)
• Target 250,000 total sign-ups within two years
• Rory McIlroy $500,000 donation funds 70,000 rounds
• Program availability across 97 Bank of America markets

Negative

• Enrollment caps first 150,000 new participants—may limit access

Market Context

This announcement highlights Bank of America’s push to expand affordable youth golf through Golf wit...

Analysis

This announcement highlights Bank of America’s push to expand affordable youth golf through Golf with Us, with over 25,000 sign-ups during Masters weekend and a goal of 250,000 participants. It complements prior news on the program’s relaunch and underscores BAC’s broader sports and community strategy. In context with recent capital markets activity under its S-3 shelf and multiple 424B2 offerings, investors may watch how such initiatives support client acquisition, brand equity, and overall franchise strength.

Key Figures

Masters weekend sign-ups: 25,000 kids Growth vs prior year: 160% Donation amount: $500,000 +5 more

8 metrics

Masters weekend sign-ups 25,000 kids Golf with Us enrollments over Masters weekend 2026

Growth vs prior year 160% Increase in Masters weekend sign-ups vs same period last year

Donation amount $500,000 Rory McIlroy donation to Youth on Course funding 70,000 rounds

Target sign-ups 250,000 total Golf with Us goal over two years

Clinic markets 2026 25 markets Golf with Us clinics offering skill development and life lessons

Markets covered 97 markets Bank of America markets where Golf with Us is available

Girls participation 22,000+ participants Girls enrolled in inaugural Golf with Us year

Youth on Course rounds 5 million+ Subsidized rounds played by Youth on Course members since 2006

Historical Context

5 past events · Latest: Apr 13 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 13	Local leadership change	Positive	+1.5%	New Oklahoma City president appointed with regional growth metrics highlighted.
Apr 09	Advisor recognition	Positive	+1.6%	Merrill advisors ranked on Barron’s Top 1,500 Financial Advisors list.
Apr 08	Debt redemption	Positive	+1.6%	Redemption of $3B 3.559% Fixed/Floating Rate Senior Notes due 2027.
Apr 08	CashPro app growth	Positive	+3.2%	CashPro usage up 20% with $1.2T in client payment value and new AI tools.
Apr 08	Youth golf initiative	Positive	+3.2%	Relaunch of $5 ‘Golf with Us’ access and Rory McIlroy donation details.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent BAC news items, including product, capital markets, and community initiatives, were followed by consistently positive 24h price reactions.

Recent Company History

Over the past week, BAC announced regional leadership changes in Oklahoma City, recognition for 341 Merrill advisors, and the redemption of $3,000,000,000 senior notes due 2027. It also highlighted strong CashPro usage, with clients approving $1.2 trillion in payments, and relaunched the “Golf with Us” youth program. Each of these news items saw positive 24‑hour price reactions between +1.54% and +3.18%. Today’s Masters‑linked Golf with Us update fits this pattern of brand, technology, and capital management milestones supporting BAC’s broader narrative.

Key Terms

golf handicap information network (ghin), 501(c)3

2 terms

golf handicap information network (ghin) technical

"a registered handicap index through the USGA's Golf Handicap Information Network (GHIN)"

A centralized digital service used by golf clubs and players to record and verify individual handicaps, post scores, and manage membership data. Think of it like a credit-score system for golf ability that standardizes player ratings across courses; investors watch adoption and usage because it can signal recurring revenue, user engagement, valuable data assets, and distribution reach for companies in golf, sports-technology, and leisure markets.

501(c)3 regulatory

"Youth on Course, a 501(c)3 nonprofit organization headquartered in Monterey, Calif."

A 501(c)(3) is an IRS-recognized nonprofit organization that is exempt from federal income tax and can receive tax-deductible donations; think of it as a charity’s official passport for tax benefits. Investors care because corporate donations, partnerships, grants, and community projects routed through such organizations affect a company’s taxes, cash flow, legal exposure, and public reputation—factors that can influence investor returns and risk.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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BofA congratulates McIlroy on the win and applauds his $500,000 donation to Youth on Course

Key points

• Over Masters weekend, more than 25,000 kids signed up for Bank of America's "Golf with Us," which offers youth ages 6-18 $5 tee times via free Youth on Course memberships nationwide at BofA.com/GolfwithUs
• Available across Bank of America's 97 markets, Golf with Us targets 250,000 total sign ups and aims to continue to increase Youth on Course's course network across the country
• This year, Bank of America will bring Golf with Us clinics to 25 markets, offering skill development and life lessons for local youth
• Enhanced benefits in 2026 include $5 golf simulator rentals and free PGA Pro lessons via Youth on Course partners Golf Galaxy and Dick's House of Sport, and mentor-led golf experiences through a partnership with Watson Links
• On Wednesday before the Masters, McIlroy announced a $500,000 donation to Youth on Course, which will help fund 70,000 rounds of golf for members

AUGUSTA, Ga. and CHARLOTTE, N.C., April 14, 2026 /PRNewswire/ -- More than 25,000 kids signed up for Bank of America's Golf with Us over Masters weekend, a 160% increase compared to the same period last year and a fast start toward the bank's goal of 250,000 total sign ups in two years. The deadline for kids to enroll in Golf with Us is June 15, 2026.

Bank of America announced the second year of Golf with Us in the days leading up the Masters. The large number of signs ups were driven in part by the bank's marketing campaign, which features Golf with Us members reimagining some of the Masters most iconic moments, including McIlroy's shot of a lifetime on the 15^th hole and celebration on 18 after securing his long-awaited green jacket in 2025.

"Rory's back-to-back wins show how perseverance and dedication, on the course and in life, can help you reach your goals," said Brian Moynihan, Chair and CEO of Bank of America. "We congratulate Rory on his impressive performance, and applaud his willingness to help thousands of young golfers learn the skills and life lessons golf can teach."

Frequently asked questions

Question: How can my child sign up for Golf with Us, and is there a cost?

Answer: Golf with Us is free and open to the first 150,000 new participants, ages 6-18, who enroll before June 15, 2026. Families can learn more and sign up at BofA.com/GolfwithUs. Returning Golf with Us participants are eligible to renew their membership at an exclusive 20% discount, courtesy of Bank of America.

Question: What benefits are included with a Youth on Course membership through Golf with Us?

Answer: Members can enjoy rounds for $5 or less at thousands of courses nationwide. Once they complete one qualifying golf session, they also gain access to $5 golf simulator rentals at any Golf Galaxy and DICK's House of Sport location, a registered handicap index through the USGA's Golf Handicap Information Network (GHIN), complimentary access to GolfPass, and continued development and learning opportunities through the PGA of America REACH Foundation.

Question: How is Bank of America working to expand golf access in communities long-term?

Answer: Bank of America is funding the widespread expansion of courses within Youth on Course's network. This investment ensures that kids in more communities — including those that have historically had limited access — have safe, affordable places to play close to home.

Question: Is Golf with Us designed for all kids, including those who have never played before?

Answer: Absolutely. Golf with Us is designed to welcome all young people to the game, regardless of experience level. In its inaugural year, thousands of first-time golfers enrolled, and more than 22,000 participants were girls — reflecting the program's commitment to making golf a sport where every kid feels they belong. No prior experience is needed to sign up and start playing.

Question: What is Youth on Course, and why did Bank of America partner with this organization?

Answer: Youth on Course is a nonprofit organization that has provided young people access to golf for $5 or less since 2006, with a network of more than 2,000 courses across the United States, Canada, and Australia. Celebrating its 20^th year, Youth on Course shares the Bank's commitment to removing financial barriers to the game and creating meaningful opportunities for youth in communities nationwide.

Question: Where is "Golf with Us" available?

Answer: Golf with Us is available across all 97 Bank of America markets, spanning all 50 states, Washington D.C. and Puerto Rico. Through Youth on Course's network of more than 2,000 partner courses nationwide, families can find affordable, accessible places to play close to home. Interested families can visit BofA.com/GolfwithUs to enroll and explore participating courses in their area.

Bank of America's Sports Commitment

Bank of America serves as a Champion Partner of the Masters Tournament and has partnered with the Augusta National Women's Amateur since 2019. Bank of America is also the presenting partner of the More Than Golf Invitational for female amateur golfers in partnership with the ANNIKA Foundation and has partnered since 2002 with the Latin America Amateur Championship and Asia-Pacific Amateur Championships.

Bank of America also serves as Platinum Partner of the 2026 Special Olympics USA Games and will bring more than 159 athletes and 40 caddies to the competition as sponsor of the golf competition. 

Beyond its growing golf partnership portfolio, Bank of America also partners with some of the most iconic brands in sports that share a vision for excellence and achievement. Through these partnerships, the bank is working to deepen client relationships, inspire and showcase teammates, create lasting economic impact in communities, and drive growth, globally and locally, through the power of sport. To learn more, visit our Bank of America Sports webpage. 

Bank of America

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,600 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.

Youth on Course

Youth on Course, a 501(c)3 nonprofit organization headquartered in Monterey, Calif., provides youth 18 and under access to life-changing opportunities through golf. Since its inception in 2006, Youth on Course members have played more than 5 million subsidized rounds of golf for $5 or less at thousands of partner courses throughout the United States, Canada, and Australia. Its members include the top juniors in the sport, competing on the AJGA and Underrated Tours, the inaugural United States Golf Association U.S. National Development Team, and all collegiate levels. The organization forges new pathways for youth to grow in the game via opportunities, including the DRIVE Club, Careers on Course, Leadership Council, and its annual College Scholarship awards. The Youth on Course Alumni Network extends membership to those 19 and older, offering opportunities for young adults to connect at complementary events, access exclusive deals, and network with the top employers in the golf industry. Supporters can participate in various initiatives, including the Youth on Course 100 Hole Hike, the Vintage Cup, and the Online Auction, to help fund golf access for youth. More information about Youth on Course can be found by visiting youthoncourse.org or Facebook, Instagram, LinkedIn, TikTok and X.

Reporters may contact

Andy Aldridge, Bank of America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com

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SOURCE Bank of America Corporation

FAQ

How many kids signed up for Bank of America Golf with Us during Masters weekend (BAC)?

More than 25,000 kids signed up during Masters weekend, a 160% increase year-over-year. According to Bank of America, this early surge advances the bank's two-year target of 250,000 total sign-ups by June 15, 2026.

What does Rory McIlroy's $500,000 donation to Youth on Course mean for BAC's Golf with Us?

Rory McIlroy donated $500,000, which will fund about 70,000 rounds for Youth on Course members. According to Bank of America, the gift directly subsidizes affordable play and supports program expansion and local access initiatives.

Where is Golf with Us available and how many markets does Bank of America (BAC) cover?

Golf with Us is available across 97 Bank of America markets, covering all 50 states, D.C., and Puerto Rico. According to Bank of America, members can find participating courses within Youth on Course's 2,000+ partner-course network.

What are the key benefits of a Youth on Course membership through Golf with Us (BAC)?

Members receive $5 rounds at thousands of courses, plus $5 simulator rentals, GHIN handicap access, GolfPass, and PGA REACH programs. According to Bank of America, these benefits begin after one qualifying golf session is completed.

Is there a deadline or enrollment limit for Bank of America's Golf with Us (BAC)?

Yes—enrollment is open until June 15, 2026 and the program is free for the first 150,000 new participants. According to Bank of America, returning participants receive a 20% renewal discount courtesy of the bank.

Will Bank of America offer in-person clinics for Golf with Us and where?

Bank of America will bring Golf with Us clinics to 25 markets in 2026, offering skill development and life lessons. According to Bank of America, clinics include mentor-led experiences and partnerships with Golf Galaxy and DICK's House of Sport.