Build-A-Bear CeleBOOrates Best-Selling Halloween Collection in its History with New Additions for the Spooktacular Month of "OctoBEAR"

Rhea-AI Summary

Build-A-Bear (NYSE: BBW) on Oct. 6, 2025 announced its largest Halloween collection to date for the month of "OctoBEAR," featuring new and returning characters and web-exclusive items. Key highlights include the fast-selling Posable Bat (sold out within weeks), returning Pumpkin Kitty (web only) and new Spooky Kitty, plus items like Zombie Axolotl, Skelebara, Groovy Goblin, Pumpkin Glow Teddy Bear, and a Mini Beans Halloween line. The Bear Cave web exclusives include age-gated 18+ styles. The collection is available in Workshops and online at buildabear.com.

Insights

Retail/Product Launch Strategist

Strong seasonal product performance and early sell-throughs suggest a positive revenue contribution for the Halloween quarter.

Build-A-Bear's 2025 Halloween collection features multiple new SKUs and web‑only exclusives, with the Posable Bat reported as sold out within weeks and Pumpkin Kitty noted as a repeat sell‑out from last year. The mix of mainstream family SKUs, collectible Mini Beans®, and age‑gated Bear Cave items broadens channel appeal and monetization levers via add‑ons like outfits, sounds, and scents.

Key dependencies and risks include inventory cadence, online vs. in-store fulfillment, and durability of demand beyond initial hype; rapid sell‑outs can raise near‑term revenue but also risk lost sales if restock timing lags. Watch sell‑through rates and restock cadence over the next 4–8 weeks and any quantified revenue or unit‑sale disclosures in the upcoming Halloween trading period (Oct. 6, 2025).

Pumpkin Kitty's back after last year's sell-out, joined by new bestie Spooky Kitty and this year's breakout hit, the Posable Bat, which flew off shelves in just a few weeks

ST. LOUIS, Oct. 6, 2025 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE: BBW), the iconic brand known for adding a little more heart and a lot more fun, to every season, is unleashing a boo-tiful bonanza this "OctoBEAR" with a show-stopping lineup of Halloween-inspired plush and accessories. This year's collection fuses nostalgia, bold trend-forward designs, glowing bears and that signature spooky-cute flair that continues to capture the imaginations of kids, families, collectors, and the ever-growing community of "kidults" who've made Halloween one of Build-A-Bear's most anticipated seasons.

The 2025 Halloween collection is already off to a standout start, with the new Posable Bat selling out within a few weeks and fresh additions like Spooky Kitty making a fast entrance as fan favorites. Highlights from the spooky collection include:

• Pumpkin Kitty (Web Only) and Spooky Kitty – Coming off the heels of last year's sold-out Pumpkin Kitty sensation, her brand-new friend Spooky Kitty joins the lineup this season with dark puuuurple fur sprinkled in tiny white ghosts. Together, these frightfully cute felines are the ultimate Halloween besties.
• Zombie Axolotl – Have a-lotl fun this spooky season with this bright green axolotl plush, reimagined with a frightfully cute zombie twist!
• Skelebara – Half skeleton, half capybara, and 100% spooky-cute fun! This one-of-a-kind Skelebara is ready to bring a bone-anza of hugs to your Halloween.
• Groovy Goblin (Web Only) – Say hello to your mischievous new sidekick! With a toothy grin, big ears, plush horns, and a tuft of bright green fur, this goblin is all about spooky-season fun. Add outfits, sounds, scents, and accessories to bring out your Groovy Goblin's one-of-a-kind personality.
• Pumpkin Glow Teddy Bear – Light up your Halloween with this furry fun friend! With bright orange fur and a glowing jack-o'-lantern face, Pumpkin Glow Teddy is ready to shine all night long.
• Mini Beans® Halloween Collection – Small in size, big on spooky-cute style! This Halloween lineup shrinks fan-favorite characters including Spooky Kitty, Skelebara, and Zombie Axolotl into collectible, pocket-sized plush. Perfect for gifting, decorating, or tucking into treat bags, these bite-sized boos bring big Halloween energy.
• The Bear Cave Exclusives (Web Only) – For fans who like their Halloween a little edgier, the Bear Cave delivers age-gated (18+) styles including the Jennifur Cat "Witch and Famous" Gift Set, these exclusive looks prove that spooky season is for everyone.

"Halloween has become one of the most anticipated seasons at Build-A-Bear," said Kim Utlaut, Chief Brand Officer at Build-A-Bear Workshop. "We're thrilled to introduce new characters like the Zombie Axolotl and Skelebara, two trendsetting creatures that have captured hearts across generations. This year's collection is all about celebrating the spooky, the sweet, and the wildly imaginative."

Explore the full collection in your local Workshop or online at buildabear.com, and discover the charm of "OctoBEAR."

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SOURCE Build-A-Bear Workshop

FAQ

What did Build-A-Bear (BBW) announce on Oct. 6, 2025 about its Halloween collection?

Build-A-Bear unveiled its largest Halloween collection to date for "OctoBEAR," including new characters and web-exclusive items.

Which Build-A-Bear Halloween item sold out within weeks in 2025?

The new Posable Bat sold out within a few weeks.

Are Pumpkin Kitty and Spooky Kitty available online or in stores for BBW's 2025 Halloween collection?

Pumpkin Kitty is listed as web only; Spooky Kitty is a new character joining the lineup and is available as part of the collection.

What are Build-A-Bear's Bear Cave exclusives for Halloween 2025 and who are they for?

Bear Cave exclusives are web-only, age-gated (18+) styles such as the Jennifur Cat "Witch and Famous" Gift Set.

Does Build-A-Bear offer smaller collectible versions in the 2025 Halloween drop?

Yes, the Mini Beans Halloween Collection shrinks fan-favorite characters into pocket-sized collectible plush.

Where can customers buy Build-A-Bear's 2025 Halloween collection (BBW)?

The collection is available at local Workshops and online at buildabear.com.