Bango Plc Cambridge Stock Price, News & Analysis

A new industry study by Bango reveals a significant shift in subscription brands' marketing strategies, with 48% reporting diminishing returns from digital advertising. The study, surveying 200+ senior executives across various subscription sectors, shows 88% expect direct acquisition costs to rise in 2025, with 33% reducing paid search ads, 30% cutting display advertising, and 29% decreasing paid social ads. As traditional digital marketing becomes unsustainable, 82% of brands plan to increase investment in indirect channels, with 90% pursuing bundling strategies. Companies are increasingly turning to partnerships with telcos, banks, and platforms, with 27% joining "Super Bundling" platforms like Verizon myPlan. Consumer data supports this trend, with 62% of U.S. subscribers preferring bundled subscriptions. Bango's Digital Vending Machine platform is positioned to benefit from this shift, as it powers major bundling platforms and supports acquisition for services like Netflix, Amazon Prime, and Disney+.

Bango reported strong financial results for FY2024, with total revenue increasing 16% to $53.4M and Adjusted EBITDA more than doubling to $15.3M. The company's Digital Vending Machine (DVM) business secured 9 new customers in 2024 and 6 more in early 2025, now serving 6 of the top 8 US communication providers. Annual Recurring Revenue grew 59% to $14.0M, while net loss improved to $3.7M from $8.8M. The company secured additional financing through an enhanced loan facility from NHN and a $15M Revolving Credit Facility with NatWest. Bango successfully migrated 98% of DOCOMO Digital traffic to its platform, though some high-cost routes showed volatility. The company expects FY25 Adjusted EBITDA to align with consensus and projects improved efficiency with reduced R&D expenditure for FY25 and FY26.

Bango (BGOPF) has secured a new licensing agreement with Optimum, a major U.S. telecommunications provider serving 4.5 million customers across 21 states. Through this partnership, Optimum will utilize Bango's Digital Vending Machine® (DVM™) platform to offer subscription bundles to its customers. The initial offering includes six months of complimentary access to two popular SVOD services for eligible Optimum TV and Internet customers, with more streaming partners and subscription services planned for the future. The DVM™ platform enables partners to integrate once and access multiple premium subscription providers, allowing them to create and customize subscription bundles efficiently. This partnership represents a significant expansion of Bango's presence in the U.S. telecommunications market.

New research by Bango reveals that streaming has become the UK's dominant digital activity, surpassing social media, music, and TikTok. 13% of Brits spend over 4 hours daily on streaming platforms like Netflix and Disney+, equivalent to 60 days annually. The study of 40,000 UK consumers shows 34% watch 2+ hours of streaming content daily, leading European consumption rates compared to Spain (29%), Italy (21%), France (21%), and Greece (18%). While Gen Z leads in streaming consumption with 40% watching 2+ hours daily, Gen X predominantly covers the costs (62% vs 51% of Gen Z). The US maintains global leadership, with 40% of Americans streaming 2+ hours daily and 18% watching over 4 hours. The average American subscribes to 5.4 services, with two typically accessed through bundle packages.

Gen Z leads subscription spending with nearly a quarter (23%) now paying for social media platforms, double the general US rate of 14%, according to Bango's Subscriptions Assemble study of 5,000 US subscribers.

The 18-25 age group averages 6.8 subscription services, spending $940 annually. They prefer bundle deals, with 2.7 subscriptions paid through third parties like cell phone plans. Music leads their subscriptions (59%), followed by streaming services (56%) and gaming (46%).

Key findings:

• 48% lose track of subscription spending
• 55% want telcos to manage their subscriptions
• 73% would pay more on mobile bills for included subscriptions
• 32% have canceled direct subscriptions for bundle deals

Bango (BGOPF) announces a strategic partnership with Telenet to power their next-generation entertainment marketplace through the Digital Vending Machine® (DVM™) technology. The platform enables Telenet's nearly 2 million customers across TV, broadband, and mobile channels to manage their entertainment subscriptions in one centralized location.

Initially launched for TV customers, the Super Bundling service has expanded to all Telenet customers via 'My Telenet'. The marketplace provides seamless access to various entertainment subscriptions, including Netflix and Disney+, with unified billing through Telenet. The Bango DVM™ facilitates quick deployment of new subscriptions and offers valuable insights for tailoring customer offerings.

Bango (BGOPF) has released a comprehensive study titled 'Subscriptions Assemble' revealing significant trends in US subscription spending. The research, surveying 5,000 Americans, shows that 23% of subscribers spend over $100 monthly on streaming and subscription services.

The average American maintains 5.4 subscriptions, with two typically included in bundle packages. 55% of subscribers access these 'indirect' subscriptions through cell phone providers, while 34% do so via retailers like Walmart or Amazon. The study highlights a shift toward bundle deals, with 44% of subscribers now receiving previously paid services for free through bundles.

Video streaming leads subscription categories at 75%, followed by retail subscriptions at 62%, gaming at 22%, and emerging AI services at 9%. The research indicates a strong preference for consolidated subscription management, with 62% of subscribers favoring bundles over individual services.

Bango (AIM: BGO) has launched the world's first all-in-one technology for Super Bundling, enabling businesses to build and manage subscription hubs through its enhanced Digital Vending Machine® (DVM™) product. This technology addresses growing consumer demand, as research shows 35% of subscribers have lost track of subscription costs, 49% are frustrated by fragmented management, and 73% desire a single hub for all subscriptions.

The new DVM CX allows telcos, banks, and retailers to quickly launch branded subscription hubs with pre-built templates, connect with hundreds of subscription partners (including Netflix, Disney+, and Amazon Prime), and analyze real-time performance metrics. Bango estimates this white-label solution will save resellers up to 18 months in development time.

Additional features in the DVM update include enhanced offer management, a migration engine for existing subscriptions, automated offer orchestration, smart top-ups, and partner discovery with over 100+ subscription services. CEO Paul Larbey explains this addresses the current market gridlock by streamlining the process of creating subscription bundles.

Bango (AIM: BGO) has partnered with Continente, Portugal's largest retailer, to enhance customer offers through its Digital Vending Machine® (DVM™). The collaboration enables Cartão Continente loyalty card holders to subscribe to Disney+ with exclusive benefits. Customers can subscribe to Disney+ Standard with Ads for €1.99 monthly for three months, followed by €5.99 monthly, receiving 30% cashback on their loyalty cards.

Continente operates over 350 stores across Portugal with more than 4 million families using their loyalty card, accepted at over 2,000 locations with rewards from 20+ partner brands. The cashback can be used online or in-store at Continente and associated brands. The initiative demonstrates how retailers can leverage the Bango DVM™ to offer subscription services and enhance customer engagement.