BJ's Restaurant & Brewhouse Gets 'Nutty' and Partners with Mars to Launch the New SNICKERS® Pizookie®
BJ's Restaurant & Brewhouse (NASDAQ: BJRI) has announced a new partnership with Mars to launch the SNICKERS® Pizookie®, available starting April 17, 2025. This new dessert offering features BJ's signature Pizookie® stuffed with SNICKERS® candy, topped with vanilla ice cream, chocolate cone coating, caramel sauce, and SNICKERS® pieces.
The launch follows the successful reintroduction of their Fryckle Pizookie® and comes after the company considered but ultimately rejected the idea of a Broccoli Cheddar Pizookie®. According to Heidi Rogers, senior vice president of marketing, the decision to collaborate with SNICKERS® was driven by the desire to create a shareable, celebratory dessert experience. The new SNICKERS® Pizookie® will be available for dine-in only at all BJ's locations while supplies last.
BJ's Restaurant & Brewhouse (NASDAQ: BJRI) ha annunciato una nuova partnership con Mars per il lancio del SNICKERS® Pizookie®, disponibile a partire dal 17 aprile 2025. Questa nuova proposta dolce presenta il Pizookie® tipico di BJ's ripieno di caramelle SNICKERS®, guarnito con gelato alla vaniglia, copertura di cono al cioccolato, salsa al caramello e pezzi di SNICKERS®.
Il lancio segue il successo della reintroduzione del loro Fryckle Pizookie® e arriva dopo che l'azienda ha valutato ma infine scartato l'idea di un Pizookie® al Broccoli e Cheddar. Secondo Heidi Rogers, vicepresidente senior del marketing, la decisione di collaborare con SNICKERS® è stata motivata dal desiderio di creare un'esperienza dolce da condividere e celebrare. Il nuovo SNICKERS® Pizookie® sarà disponibile solo per consumazione in loco in tutti i punti vendita BJ's fino a esaurimento scorte.
BJ's Restaurant & Brewhouse (NASDAQ: BJRI) ha anunciado una nueva colaboración con Mars para lanzar el SNICKERS® Pizookie®, disponible a partir del 17 de abril de 2025. Esta nueva oferta de postre presenta el Pizookie® característico de BJ's relleno con caramelos SNICKERS®, cubierto con helado de vainilla, cobertura de cono de chocolate, salsa de caramelo y trozos de SNICKERS®.
El lanzamiento sigue al exitoso relanzamiento de su Fryckle Pizookie® y llega después de que la empresa considerara pero finalmente descartara la idea de un Pizookie® de brócoli con cheddar. Según Heidi Rogers, vicepresidenta senior de marketing, la decisión de colaborar con SNICKERS® fue impulsada por el deseo de crear una experiencia de postre para compartir y celebrar. El nuevo SNICKERS® Pizookie® estará disponible solo para consumo en el local en todas las ubicaciones de BJ's hasta agotar existencias.
BJ's Restaurant & Brewhouse (NASDAQ: BJRI)는 Mars와의 새로운 파트너십을 발표하며 SNICKERS® Pizookie®를 2025년 4월 17일부터 출시합니다. 이 새로운 디저트는 BJ's 시그니처 Pizookie®에 SNICKERS® 캔디가 가득 들어가 있으며, 바닐라 아이스크림, 초콜릿 콘 코팅, 캐러멜 소스, SNICKERS® 조각으로 토핑되어 있습니다.
이번 출시는 Fryckle Pizookie®의 성공적인 재출시에 이어 이루어졌으며, 회사는 브로콜리 체다 Pizookie® 아이디어를 검토했으나 최종적으로는 채택하지 않았습니다. 마케팅 수석 부사장인 Heidi Rogers에 따르면, SNICKERS®와의 협업 결정은 함께 나누고 축하할 수 있는 디저트 경험을 만들고자 하는 열망에서 비롯되었습니다. 새로운 SNICKERS® Pizookie®는 재고 소진 시까지 BJ's 모든 매장에서 매장 내 식사 전용으로 제공됩니다.
BJ's Restaurant & Brewhouse (NASDAQ : BJRI) a annoncé un nouveau partenariat avec Mars pour lancer le SNICKERS® Pizookie®, disponible à partir du 17 avril 2025. Ce nouveau dessert propose le Pizookie® signature de BJ's, garni de bonbons SNICKERS®, surmonté de glace à la vanille, d'un enrobage de cône au chocolat, de sauce caramel et de morceaux de SNICKERS®.
Ce lancement fait suite au succès de la réintroduction de leur Fryckle Pizookie® et intervient après que l'entreprise ait envisagé, mais finalement rejeté, l'idée d'un Pizookie® au brocoli et cheddar. Selon Heidi Rogers, vice-présidente senior du marketing, la décision de collaborer avec SNICKERS® a été motivée par le souhait de créer une expérience dessert à partager et à célébrer. Le nouveau SNICKERS® Pizookie® sera disponible uniquement sur place dans tous les établissements BJ's, dans la limite des stocks disponibles.
BJ's Restaurant & Brewhouse (NASDAQ: BJRI) hat eine neue Partnerschaft mit Mars angekündigt, um den SNICKERS® Pizookie® ab dem 17. April 2025 auf den Markt zu bringen. Dieses neue Dessertangebot besteht aus BJ's charakteristischem Pizookie®, gefüllt mit SNICKERS®-Süßigkeiten, garniert mit Vanilleeis, Schokoladenkugelschicht, Karamellsauce und SNICKERS®-Stücken.
Die Einführung folgt auf die erfolgreiche Wiedereinführung ihres Fryckle Pizookie® und erfolgte, nachdem das Unternehmen die Idee eines Brokkoli-Cheddar-Pizookies in Betracht gezogen, aber letztlich verworfen hatte. Laut Heidi Rogers, Senior Vice President Marketing, wurde die Entscheidung zur Zusammenarbeit mit SNICKERS® durch den Wunsch motiviert, ein gemeinsames, feierliches Dessert-Erlebnis zu schaffen. Der neue SNICKERS® Pizookie® ist nur zum Verzehr vor Ort in allen BJ's-Filialen erhältlich, solange der Vorrat reicht.
- Partnership with major brand Mars/SNICKERS could drive increased dessert sales
- Extension of successful Pizookie product line with new variant
- Strategic focus on high-margin dessert offerings
- availability (while supplies last) may impact sustained revenue potential
- Dine-in only restriction limits sales channels
Starting April 17, guests can enjoy BJ's signature dessert stuffed with SNICKERS® and topped with vanilla ice cream, chocolate cone coating, caramel sauce and SNICKERS® pieces.
We've teamed up with SNICKERS® to bring you a chocolatey, nutty, caramel masterpiece. The SNICKERS® Pizookie® is more than a world-famous Pizookie® dessert; it's a moment. Stuffed with SNICKERS® and topped with vanilla ice cream, chocolate cone coating, caramel sauce and SNICKERS® pieces, this new take on BJ's world-famous dessert is quite the upgrade. Whether you're treating your crew to something sweet or celebrating a milestone with friends and loved ones, the SNICKERS® Pizookie® is the perfect way to turn any gathering into a social splurge. At BJ's, we believe desserts should be as shareable as they are unforgettable—and this one's guaranteed to be the star of the table.
"After relaunching our successful Fryckle Pizookie®, we were torn on what Pizookie® to launch to our guests next—a Broccoli Cheddar Pizookie® or a more traditional, sweet Pizookie®," said Heidi Rogers, senior vice president of marketing at BJ's Restaurants, Inc. "After flirting with the idea of another savory Pizookie®, our sweet tooth kicked in and we knew we had to give BJ's guests everything they deserve and more—a Pizookie® made to be shared, savored and celebrated together—the SNICKERS® Pizookie®! Collaborating with SNICKERS® and making a Pizookie® with such an iconic candy has not only allowed us to up our Pizookie® game, but hopefully bring real joy to our guests."
The new SNICKERS® Pizookie® is available starting April 17, while supplies last, for dine-in only at all BJ's Restaurant & Brewhouse locations. Whether you're celebrating a special occasion or just craving something sweet, this is one Pizookie® you won't want to miss.
So, forget about infusing vegetables into our famed dessert (we've learned our lesson), and treat yourself to a piece of pure, blissful indulgence with the SNICKERS® Pizookie®.
For more information on the SNICKERS® Pizookie® or to see the full Pizookie® menu, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.
About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is a national brand with brewhouse roots where Craft Matters®. BJ's broad menu has something for everyone: slow-roasted entrees, like prime rib, BJ's EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon, signature deep-dish pizza and the often imitated, but never replicated world-famous Pizookie® dessert. The winner of the 2025 Vibe Vista Award for Best Beer Program, the winner of the 2024 Vibe Vista Award for Best Overall Beverage and the most decorated restaurant-brewery in the country, BJ's has been a pioneer in the craft brewing world since 1996 and takes pride in serving BJ's award-winning proprietary handcrafted beers, brewed at its brewing operations in four states and by independent third-party craft brewers. The BJ's experience offers high-quality ingredients, bold flavors, moderate prices, sincere service, and a cool, contemporary atmosphere. Founded in 1978, BJ's owns and operates over 200 casual dining restaurants in 31 states. All restaurants offer dine-in, take-out, delivery and large party catering.
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality snacking, food, and pet care products and services, we employ 150,000+ dedicated Associates. With more than
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
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SOURCE BJ’s Restaurants, Inc.
FAQ
When will the SNICKERS Pizookie be available at BJ's Restaurant (BJRI)?
What are the ingredients in BJ's new SNICKERS Pizookie dessert?
Is the SNICKERS Pizookie at BJRI available for takeout or delivery?
What other Pizookie flavors has BJRI recently launched?
