Bridgeline Partners with Product Genius Technology for Patented Search Functionality for the Fastener Industry

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) has partnered with Product Genius Technology to enhance its HawkSearch AI technology for the fastener industry. This collaboration will integrate Product Genius Technology's patented search application into HawkSearch, simplifying the search, sort, and display of complex product categories like fasteners. The partnership aims to increase conversions for eCommerce sites with large and complicated product catalogs.

HawkSearch will be the first to market with this patented technology, which eliminates the need for filtering systems that often lead to poor customer experiences. This integration is expected to enhance customer engagement and drive sales within the fastener eCommerce sector. The collaboration aligns with Bridgeline's strategy to expand its market presence in the fastener industry and improve product discovery for customers.

Positive

• Partnership with Product Genius Technology to enhance HawkSearch AI for the fastener industry
• First-to-market advantage with patented search application for complex product categories
• Potential increase in conversions for eCommerce sites with large product catalogs
• Expansion of market presence in the fastener industry

Negative

• None.

Insights

Tech Expert

This partnership between Bridgeline and Product Genius Technology marks a significant advancement in eCommerce search functionality for the fastener industry. The integration of Product Genius Technology's patented search application into HawkSearch's AI-powered platform addresses a crucial pain point in navigating complex product catalogs. By eliminating cumbersome filtering systems, this solution has the potential to dramatically improve user experience and conversion rates.

From a technical standpoint, the ability to simplify search, sort and display of intricate product categories is a game-changer for specialized industries. This could set a new standard for industry-specific search solutions, potentially opening doors for similar partnerships in other niche markets. The first-to-market advantage with this patented technology could give Bridgeline a competitive edge in the AI-powered marketing technology space.

Market Research Analyst

This partnership has the potential to significantly impact Bridgeline's market position in the fastener industry. By addressing a specific industry need with a tailored solution, Bridgeline is positioning itself as a go-to provider for specialized eCommerce search technology. The fastener industry, while niche, is a crucial component of many manufacturing and construction sectors, representing a substantial market opportunity.

The collaboration could lead to increased adoption of Bridgeline's HawkSearch among fastener retailers and distributors, potentially driving revenue growth. Moreover, the success of this venture could pave the way for Bridgeline to replicate this model in other specialized industries, expanding its market reach and diversifying its client base. Investors should monitor the adoption rate and revenue impact of this new offering in the coming quarters.

WOBURN, Mass., Sept. 05, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announces its partnership with Product Genius Technology, a leading provider of innovative solutions in the fastener industry. Bridgeline’s HawkSearch AI technology will leverage the solutions provider’s technology to enhance customer engagement and drive sales within the fastener eCommerce sector.

The partnership will allow HawkSearch to be the first to market with the patented Product Genius Technology™, an application that simplifies the search, sort, and display of complex product categories, such as fasteners. HawkSearch is a recognized leader in site search technology, offering tailored AI solutions that help customers find the right results. Together, the partners aim to increase conversions for eCommerce sites with large and complicated product catalogs.

Product Genius Technology has decades of experience in the fastener industry. This partnership gives users in the fastener sector easy access to this patented search application, enhancing the customer experience and streamlining the purchasing process. The patented Product Genius Technology™ eliminates the use of filtering systems that lead to an overall poor customer experience.

Ari Kahn, CEO of Bridgeline, stated, "Our partnership with Product Genius Technology is a crucial component in our strategy to broaden our market presence within the fastener industry and enhance product discovery for customers. We are committed to delivering a superior search solution that meets the evolving needs of online shoppers, particularly in specialized sectors like fasteners."

Cris A. Young, Founder & CEO at Product Genius Technology, remarked, "By integrating our patented technology with HawkSearch, we enhance the ability to bring fastener search experience to consumers, aligning with our dedication to always keeping the human experience at the center of every solution we build. Together, we are set to deliver intuitive search results to improve the shopping experience for our clients in the fastener industry."

About Product Genius Technology
Product Genius Technology is a leading provider of innovative solutions for the fastener industry, based in Kennebunk, ME. Founded in 2017, Product Genius Technology has been delivering advanced technology and services for seven years. To learn more, please visit ProductGeniusTechnology.com

Contact:
Cris A. Young
Founder | CEO
cris@productgeniustechnology.com

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

FAQ

What is the partnership between Bridgeline Digital and Product Genius Technology for?

Bridgeline Digital (NASDAQ: BLIN) has partnered with Product Genius Technology to integrate patented search functionality into its HawkSearch AI technology, specifically for the fastener industry. This collaboration aims to enhance customer engagement and drive sales in the fastener eCommerce sector.

How will the partnership between Bridgeline and Product Genius Technology benefit eCommerce sites?

The partnership is expected to increase conversions for eCommerce sites with large and complicated product catalogs, particularly in the fastener industry. It will simplify the search, sort, and display of complex product categories, improving the overall customer experience and streamlining the purchasing process.

What is the unique feature of Product Genius Technology's search application?

Product Genius Technology's patented search application eliminates the use of filtering systems that often lead to poor customer experiences. It simplifies the search, sort, and display of complex product categories, particularly for fasteners, enhancing the overall shopping experience.

How does this partnership align with Bridgeline Digital's (BLIN) strategy?

The partnership aligns with Bridgeline Digital's strategy to broaden its market presence within the fastener industry and enhance product discovery for customers. It demonstrates the company's commitment to delivering superior search solutions that meet the evolving needs of online shoppers in specialized sectors.