Do It Best Selects HawkSearch to Power eCommerce Search

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that Do It Best, the largest network of independent home improvement stores in the U.S., has chosen their HawkSearch solution to enhance their B2C eCommerce search and merchandising experience.

Following Do It Best's recent acquisition of True Value, HawkSearch will replace the existing search system with an AI-powered merchandising engine. The solution will integrate with Do It Best's member store enterprise to manage product visibility and pricing across thousands of retail locations.

The implementation aims to enhance product discovery, personalization, and merchandising, creating a seamless shopping experience designed to increase order value, drive higher conversion rates, and improve customer retention.

Positive

• Partnership with largest U.S. independent home improvement store network expands market reach
• Integration with recently acquired True Value network increases potential revenue scope
• AI-powered solution deployment across thousands of retail locations

Negative

• None.

The Largest Network of Independent Home Improvement Stores in the U.S. Enhances Product Discovery with AI-Powered Search

WOBURN, MA / ACCESS Newswire / March 19, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that Do It Best, the largest network of independent home improvement stores in the U.S., has selected Bridgeline's HawkSearch solution to optimize the company's B2C eCommerce search and merchandising experience.

As Do It Best accelerates growth, including its recent acquisition of True Value, the company has selected HawkSearch to deliver a scalable, high-performance search solution across its extensive network of independent retailers. By enhancing product discovery, personalization, and merchandising, HawkSearch will create a seamless shopping experience that increases order value, drives higher conversion rates and improves customer retention.

HawkSearch will replace existing search with an AI-powered merchandising engine, offering advanced product positioning and conversion-driven enhancements. The solution will integrate seamlessly with Do It Best's complex member store enterprise, ensuring efficient product visibility and accurate pricing across thousands of independent retail locations.

"HawkSearch is a proven driver of digital commerce success," said Ari Kahn, CEO of Bridgeline Digital. "By expanding our partnership with Do It Best, we're not just enhancing search-we're unlocking new revenue opportunities for thousands of independent retailers while strengthening our position in the home improvement sector."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What is the purpose of Do It Best selecting HawkSearch from Bridgeline Digital (BLIN)?

Do It Best selected HawkSearch to optimize their B2C eCommerce search and merchandising experience, aiming to enhance product discovery and deliver a scalable search solution across their network of independent retailers.

How will HawkSearch integration benefit Do It Best's operations in 2025?

HawkSearch will provide AI-powered merchandising, advanced product positioning, and conversion-driven enhancements, ensuring efficient product visibility and accurate pricing across thousands of retail locations.

What are the expected outcomes of implementing HawkSearch for Do It Best stores?

The implementation is expected to increase order value, drive higher conversion rates, and improve customer retention through enhanced product discovery and personalized shopping experiences.

How does the Do It Best partnership impact Bridgeline Digital's (BLIN) market position?

The partnership strengthens Bridgeline Digital's position in the home improvement sector while providing revenue opportunities through their HawkSearch solution across thousands of independent retailers.