Leading Industrial Manufacturer Selects HawkSearch to Power Digital Commerce Growth
Bridgeline Digital (NASDAQ:BLIN) has secured a contract with a major industrial manufacturer to implement its HawkSearch solution for enhancing their eCommerce capabilities.
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Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) has secured a contract with a major industrial manufacturer to implement its HawkSearch solution for enhancing their eCommerce capabilities. The integration will feature several key components including Instant Engage, dynamic autocomplete, and personalized product recommendations.
The implementation will utilize Bridgeline's Rapid UI framework and advanced merchandising tools to optimize conversion rates. A notable feature is the Instant Engage functionality, which displays popular products, category pages, and content items as soon as users interact with the search bar. For example, contractors searching on the site will see relevant items like copper press fittings, valve categories, and installation guides.
Positive
- New client acquisition in the industrial manufacturing sector
- Implementation of AI-powered tools expected to increase conversion rates and revenue
- Integration includes multiple advanced features for enhanced user experience
Negative
- None.
Details
News Market Reaction – BLIN
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WOBURN, MASSACHUSETTS / ACCESS Newswire / May 28, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that a major industrial manufacturer has selected HawkSearch to power product discovery for its eCommerce site.
The HawkSearch integration will enhance the manufacturer's current eCommerce site with scalable search capabilities, including Instant Engage, dynamic autocomplete, and personalized product recommendations. The deployment will also feature Bridgeline's Rapid UI framework and advanced merchandising tools to improve conversion rates and standardize the user experience.
Instant Engage will display the most popular products, category pages, and content items as soon as the user clicks on the search bar. For example, a contractor interacting with the search bar on the manufacturer's site might see top-selling fittings like the 2" Elbow - Copper Press, links to category pages for Valves and Stainless-Steel Components, and featured resources such as installation guides or specification sheets. This kind of immediate applicability keeps users engaged, increases cart sizes, and lifts conversion rates, all leading to revenue growth.
"This integration is designed to drive measurable growth," said Ari Kahn, CEO of Bridgeline. "With HawkSearch, manufacturers gain AI-powered tools to deliver faster, more personalized shopping experiences that increase conversion rates and boost revenue."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
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