Online Wholesale Marketplace Selects HawkSearch to Power Personalized Search and Recommendations

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that a major online wholesale marketplace has chosen HawkSearch to power its search and product recommendations functionality. The integration will support the marketplace's extensive catalog of over 5 million products and handle 30 million annual API calls.

HawkSearch will be integrated with BigCommerce platform to deliver personalized search experiences and real-time recommendations. The system uses AI to prioritize products based on trends, availability, and customer behavior, ensuring precise results even for detailed queries. The solution is designed to maintain fast performance despite significant projected growth in site traffic.

Positive

• Integration will support massive scale of 5 million products and 30 million annual API calls
• Partnership with a major wholesale marketplace indicates strong market positioning
• AI-powered personalization capabilities demonstrate technological advancement

Negative

• None.

API Integration with BigCommerce Supports Rapid Growth to 5 Million Products and 30 Million Annual API Calls

WOBURN, MA / ACCESS Newswire / May 22, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a leading online wholesale marketplace has selected HawkSearch to enhance its eCommerce experience with personalized search and product recommendations.

The wholesale marketplace will use HawkSearch to power search and recommendations across a catalog expected to surpass 5 million products. With site traffic projected to grow significantly year over year, HawkSearch will ensure fast, reliable results at scale, no matter how many shoppers are online. Integrated via API with the company's BigCommerce platform, HawkSearch personalizes each experience with real-time recommendations and dynamic product prioritization based on trends, availability, and customer behavior, helping users quickly find the right products in vast and growing catalogs.

For example, a user searching for "wireless charging station for cell phone" will be shown compatible products from multiple top-tier brands, intelligently sorted based on availability, shopper behavior, and marketplace promotions. HawkSearch ensures even detailed or multi-attribute queries return precise and buyer-ready results.

"This launch demonstrates the power of HawkSearch to drive performance for high-volume marketplaces," said Ari Kahn, CEO of Bridgeline. "By scaling with usage, offering flexible deployment, and delivering AI-powered personalization, HawkSearch helps fast-growing brands deliver search experiences that convert."

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What is the partnership between Bridgeline Digital (BLIN) and the wholesale marketplace?

The wholesale marketplace has selected Bridgeline's HawkSearch to power their search and product recommendations functionality, supporting 5 million products and 30 million annual API calls.

How will HawkSearch integrate with the wholesale marketplace's platform?

HawkSearch will integrate via API with the marketplace's BigCommerce platform to provide personalized search experiences and real-time recommendations based on trends, availability, and customer behavior.

What are the key features of HawkSearch's solution for BLIN's wholesale marketplace client?

Key features include AI-powered personalization, real-time recommendations, dynamic product prioritization, and the ability to handle detailed multi-attribute queries while maintaining fast performance at scale.

What is the expected scale of the wholesale marketplace using BLIN's HawkSearch?

The marketplace's catalog is expected to surpass 5 million products and handle 30 million annual API calls, with significant projected year-over-year growth in site traffic.