Top Building Materials Distributor Selects HawkSearch to Power Optimizely eCommerce

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that a major building materials distributor has chosen HawkSearch to enhance its Optimizely eCommerce search capabilities. The distributor, which operates multiple distribution centers across the U.S., will implement HawkSearch's AI-powered search solution to improve product discovery and online engagement.

The selection was influenced by HawkSearch's ability to provide critical features including Unit of Measure (UoM) support, Concept Search, and advanced marketing tools. A notable advantage was HawkSearch's quick deployment of a development environment and product indexing capabilities before contract completion.

Positive

• Expansion of market presence in Optimizely ecosystem
• New enterprise client acquisition in building materials sector
• Demonstration of rapid deployment capabilities

Negative

• None.

AI-Driven Search Enhances Product Discovery and Customer Engagement

WOBURN, MASSACHUSETTS / ACCESS Newswire / March 11, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a prominent building materials distributor has selected HawkSearch to enhance its Optimizely eCommerce search experience. This implementation expands HawkSearch's presence in the Optimizely ecosystem, delivering advanced search capabilities tailored for enterprise distributors.

With multiple distribution centers across the U.S. and a longstanding industry presence, the company needed a scalable, high-performance search solution to improve product discoverability and online engagement. HawkSearch's AI-powered search optimizes relevance, conversion rates, and revenue generation on the distributor's eCommerce platform.

The distributor required seamless Optimizely integration with critical features such as Unit of Measure (UoM) support, Concept Search, and advanced marketing and merchandising tools. A key differentiator in the selection process was HawkSearch's ability to rapidly deploy a development environment and enable product indexing before contract finalization, accelerating time to value.

"This implementation reinforces HawkSearch's expanding role in the Optimizely Configured Commerce ecosystem," said Ari Kahn, CEO of Bridgeline Digital. "Our intelligent search technology is helping enterprise distributors create seamless, relevant customer experiences that drive measurable results."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact Information:

Danielle Colvin
SVP of Marketing
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What features led the building materials distributor to choose HawkSearch for their Optimizely platform?

The distributor selected HawkSearch for its Unit of Measure (UoM) support, Concept Search, advanced marketing tools, and rapid development environment deployment capabilities.

How will HawkSearch's AI technology benefit the building materials distributor's eCommerce platform?

HawkSearch's AI-powered search will optimize relevance, conversion rates, and revenue generation while improving product discoverability and online engagement.

What is the significance of this partnership for Bridgeline Digital (BLIN) in the Optimizely ecosystem?

This partnership strengthens HawkSearch's position in the Optimizely Configured Commerce ecosystem, particularly in serving enterprise distributors.

When did Bridgeline Digital (BLIN) announce the building materials distributor partnership?

Bridgeline Digital announced the partnership on March 11, 2025.