Cataneo Set to Unveil the Future of AI Engagement at IBC2026 in Amsterdam
Cataneo will use IBC2026 to demonstrate its AI-native MYDAS platform and highlight BEN’s recent U.S. expansion and leadership additions.
Rhea-AI Summary
Brand Engagement Network (BNAI), via its Cataneo division, will showcase its AI-native MYDAS media platform at IBC2026 in Amsterdam from September 11–14, 2026.
The cloud-native MYDAS system supports advertising sales, scheduling, traffic, content management, monetization, analytics, CRM integration, and real-time reporting, and currently manages inventory for more than 1,000 media brands and over 200 broadcast and digital channels worldwide. Since acquiring Cataneo on June 30, 2026, BEN has expanded AI capabilities and opened Cataneo’s U.S. commercial headquarters on Madison Avenue in New York to drive adoption among American media companies.
At IBC2026, Cataneo will feature live demonstrations of AI-enhanced advertising operations and introduce advanced tools such as the Mydas Optimizer, described as able to improve yields by 10% or more, as well as highlight U.S. expansion efforts and the appointment of Don Durand as Chief Sales Officer. Cataneo will exhibit in Hall 2, Booth C40.
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Key Figures
- Media brands managed
- More than 1,000 media brands
- MYDAS platform
- Channels supported
- 200+ broadcast and digital channels
- Worldwide MYDAS platform coverage
- Yield improvement target
- 10% or more
- Mydas Optimizer
Key Terms
cloud-native technical
saas technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Company Expects to be Industry Leader with AI-Native Enterprise Media Platform and Expansion into U.S. Market
At IBC2026 — one of the industry's premier global gatherings, expected to attract attendees from more than 170 countries — BEN and Cataneo will unveil their vision for the future of AI engagement with advertisers. Unlike legacy systems built on traditional on-premises platforms, Cataneo's MYDAS platform — enhanced with BEN's proprietary AI — offers unmatched flexibility, real-time data handling, scalability, and bandwidth capabilities tailored for modern media operations.
Cataneo's MYDAS platform is a mission-critical, cloud-native enterprise software solution for advertising sales, scheduling, traffic, content management, monetization, analytics, CRM integration, and real-time reporting. It currently manages advertising inventory across more than 1,000 media brands and 200+ broadcast and digital channels worldwide, serving major global media organizations, including leading
Since the June 30, 2026, acquisition, BEN has expanded its AI capabilities and established Cataneo's
"IBC2026 is the ideal platform to showcase how BEN's AI, integrated with Cataneo's modern cloud infrastructure, outperforms rigid legacy systems," said Renato Rocha Pinto, CEO of Cataneo. "Our AI-native SaaS solution delivers the flexibility, real-time intelligence, and scalability that today's media leaders demand. We look forward to connecting with industry leaders and advancing our global expansion."
Key highlights of the exhibit include:
- Future of Advertising, leveraging in-home AI engagement for 1:1, real-time consumer interactions.
- Live demonstrations of AI-enhanced advertising operations, monetization workflows, audience intelligence, workflow automation, and real-time decision-making.
- Insights into Cataneo's U.S. market expansion and the appointment of veteran media-technology executive Don Durand as Chief Sales Officer.
- Advanced AI capabilities, including the Mydas Optimizer, to improve yields by
10% or more.
About IBC2026: IBC is the global meeting place for the media, entertainment, and technology industry. The 2026 edition will spotlight transformative technologies including AI, cloud-native workflows, immersive experiences, cybersecurity, sustainability, and next-generation production tools.
Visit Cataneo at IBC2026 in Hall 2, Booth C40, from Friday, September 11, to Monday, September 14. For more details or to arrange a meeting at IBC, contact Don Durand by email at don.durand@cataneo.de or by calling his mobile at +1 303-587-0645.
About Cataneo GmbH:
Cataneo GmbH is a global provider of enterprise software for advertising sales, scheduling, traffic, and content management across linear, digital, and on-demand media. Its MYDAS platform delivers end-to-end media management and monetization solutions for broadcasters and media organizations worldwide. For more information, visit www.cataneo.de.
About Brand Engagement Network, Inc.
Brand Engagement Network, Inc. (NASDAQ: BNAI) is an enterprise AI software company that enables organizations to connect engagement to execution through secure, intelligent conversational AI. Powered by its proprietary Engagement Language Model (ELM™), BEN helps organizations automate workflows, improve customer experiences, and drive operational intelligence across healthcare, hospitality, mobility, government, media, retail, and other industries. For more information, visit www.brandengagementnetwork.com.
Contacts:
Cataneo Media: Don Durand
don.durand@cataneo.de
M: +1 303-587-0645
BEN Media Relations: amy@beninc.ai
BEN Investor Relations: investors@beninc.ai
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to various risks and uncertainties. BEN undertakes no obligation to update these statements except as required by law.
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SOURCE Brand Engagement Network, Inc. (BEN)
FAQ
When and where will Cataneo exhibit at IBC2026?
Cataneo will exhibit at IBC2026 at the RAI Amsterdam from Friday, September 11, to Monday, September 14, in Hall 2, Booth C40.
What capabilities does the MYDAS platform provide for media organizations?
The MYDAS platform is a cloud-native enterprise solution that supports advertising sales, scheduling, traffic, content management, monetization, analytics, CRM integration, and real-time reporting for broadcasters and media organizations.
How widely is Cataneo’s MYDAS platform currently used?
MYDAS currently manages advertising inventory across more than 1,000 media brands and over 200 broadcast and digital channels worldwide, serving major global media organizations, including leading U.S. film studios.
What changes followed Brand Engagement Network’s acquisition of Cataneo?
Since the June 30, 2026 acquisition, Brand Engagement Network has expanded Cataneo’s AI capabilities and established Cataneo’s U.S. commercial headquarters on Madison Avenue in New York City to accelerate adoption of the AI-enhanced MYDAS platform.
Who is leading Cataneo’s sales efforts and how can potential clients get in touch?
Veteran media-technology executive Don Durand serves as Cataneo’s Chief Sales Officer. To arrange a meeting at IBC2026 or request more details, he can be contacted by email at don.durand@cataneo.de or by mobile at +1 303-587-0645.