Welcome to our dedicated page for Baozun news (Ticker: BZUN), a resource for investors and traders seeking the latest updates and insights on Baozun stock.
Baozun Inc. (BZUN) is a brand e-commerce solution provider and digital commerce enabler with listings on Nasdaq and the Hong Kong Stock Exchange. The company regularly publishes detailed updates on its financial and operational performance, making its news flow relevant for investors following China-focused e-commerce and brand management businesses.
News about Baozun frequently centers on its quarterly unaudited financial results, where management discusses revenue trends, operating margins and segment performance across its E-Commerce and Brand Management segments. These releases include breakdowns of product sales and services revenue, highlighting categories such as appliances, beauty and cosmetics, home and furnishing, health and nutrition, apparel and accessories, luxury and sportswear, as well as business models like online store operations, warehousing and fulfillment, and digital marketing and IT solutions.
Investors can also expect announcements related to Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI), including commentary on omni-channel expansion, offline store networks for brands such as Gap and Hunter, and the company’s strategic transformation efforts. Additional news items cover events such as the scheduling and results of annual general meetings of shareholders, the filing of annual and interim reports, and updates on share capital movements or equity-based awards.
This page aggregates Baozun’s news so readers can follow how management describes its progress in areas like technology enablement, AI-powered commerce, cost control and efficiency initiatives, and the balance between E-Commerce and Brand Management. For investors and observers of the brand e-commerce and digital commerce sectors, the BZUN news feed provides a centralized view of the company’s disclosures and strategic messaging over time.
Baozun (Nasdaq: BZUN) reported third quarter 2025 unaudited results on November 25, 2025, with total net revenues of RMB2,156.2M, up 4.8% YoY. The company narrowed its loss from operations to RMB25.6M (operating margin -1.2%) from RMB114.5M a year earlier, and non-GAAP loss from operations improved to RMB10.8M from RMB85.2M. E-Commerce returned to adjusted operating income of RMB28.1M, while Brand Management revenue rose 19.8% YoY and its adjusted operating loss narrowed 30% to RMB38.7M. Net loss attributable to shareholders was RMB107.1M and diluted non-GAAP net loss per ADS was RMB0.70.
Baozun (Nasdaq: BZUN) will release its unaudited financial results for the third quarter ended September 30, 2025 on Tuesday, November 25, 2025 before U.S. markets open. The company will host an earnings conference call on November 25, 2025 at 6:30 a.m. ET (7:30 p.m. Beijing time) with dial-in details and passcode provided for U.S., Hong Kong, Singapore, mainland China and international callers.
A replay will be available through December 2, 2025 with separate replay numbers and an access code. A live webcast and archived replay will be available on Baozun's Investor Relations website at http://ir.baozun.com. The release includes standard safe-harbor forward-looking language.
Baozun (NASDAQ: BZUN) reported Q2 2025 financial results showing modest growth amid market challenges. Total revenue increased 6.8% to RMB2,552.7 million (US$356.3 million), driven by growth in both E-commerce (BEC) and Brand Management (BBM) segments.
The company's E-commerce revenue grew 3.4%, with product sales up 3.3% to RMB598.6 million and services revenue increasing 3.5% to RMB1,601.6 million. The Brand Management segment showed strong performance with a 35.4% revenue increase to RMB398.3 million.
Despite growth, Baozun reported a net loss of RMB34.0 million (US$4.7 million), slightly higher than the RMB30.6 million loss in Q2 2024. Operating loss improved to RMB9.4 million from RMB18.8 million year-over-year, while non-GAAP operating income was RMB6.1 million.
Baozun (NASDAQ: BZUN, HKEX: 9991), a leading Chinese brand e-commerce solution provider, has scheduled the release of its Q2 2025 unaudited financial results for Thursday, August 28, 2025, before U.S. markets open.
The company will host an earnings conference call at 7:30 a.m. Eastern Time (7:30 p.m. Beijing time) on the same day. A live webcast will be available on Baozun's Investor Relations website, and a replay will be accessible through September 4, 2025.
Baozun (NASDAQ: BZUN, HKEX: 9991), China's leading brand e-commerce solution provider, has announced its upcoming Annual General Meeting (AGM) scheduled for June 18, 2025. The meeting will take place at 3:00 p.m. Hong Kong time (3:00 a.m. New York time) at The Rays building in Kwun Tong, Kowloon, Hong Kong.
Shareholders of record holding ordinary shares as of May 19, 2025 (Hong Kong time) will be eligible to attend and vote. ADS holders of record as of May 19, 2025 (New York time) can exercise their voting rights through JPMorgan Chase Bank, the depositary. All relevant documents, including the AGM notice, circular, proxy forms, and voting cards, are available on Baozun's investor relations website.
Baozun Inc. (Nasdaq: BZUN, HKEX: 9991), a leading brand e-commerce solution provider in China, has scheduled the release of its first quarter 2025 unaudited financial results for Wednesday, May 21, 2025, before U.S. markets open. The company will host a conference call to discuss earnings at 7:30 a.m. Eastern Time (7:30 p.m. Beijing time) on the same day. A live webcast will be available on Baozun's Investor Relations website, with a replay accessible through May 28, 2025.
Baozun (NASDAQ: BZUN) has released its 2024 Annual Sustainability Report, showcasing significant achievements in ESG initiatives. The company reported a 35.5% reduction in Scope 1 and 2 greenhouse gas emissions compared to 2021. Key accomplishments include:
- ISO 14064 carbon verification certification for three warehouse and logistics parks
- Implementation of a Carbon Emissions Digital Dashboard for real-time emissions monitoring
- Recognition in the Gartner Market Guide for Technology Providers for OMS 4.0 and DTC 2.0 solutions
- Launch of S-ANY platform features including Public Opinion Monitoring and Smart Assistant
- Partnership with 'Her Unlimited Women Development Center' for rural women empowerment
The company received multiple ESG awards, including the Best ESG Innovation Award at the 9th Zhitong Finance Listed Company Awards and the ESG Model Award at the International Zero Carbon Festival.
Baozun (Nasdaq: BZUN and HKEX: 9991), China's leading brand e-commerce solution provider and digital commerce enabler, has announced the filing of its annual report on Form 20-F for the fiscal year ended December 31, 2024, with the U.S. Securities and Exchange Commission.
The annual report is accessible through multiple channels, including the company's investor relations website, SEC's website, and HKEX's website. In line with its ESG initiatives, Baozun has implemented new arrangements for electronic dissemination of annual reports to shareholders and ADS holders. Printed copies can be requested through the company's IR Department.