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Baozun Inc Stock Price, News & Analysis

BZUN Nasdaq

Welcome to our dedicated page for Baozun news (Ticker: BZUN), a resource for investors and traders seeking the latest updates and insights on Baozun stock.

Baozun Inc. (BZUN) provides end-to-end e-commerce solutions and brand management services for global businesses in China's dynamic digital market. This news hub delivers official updates and analysis-worthy developments for stakeholders tracking the company's performance and strategic direction.

Access timely reports on earnings announcements, operational expansions, technology innovations, and partnership developments. Our curated collection includes press releases detailing supply chain advancements, digital marketing initiatives, and omni-channel retail strategies that demonstrate Baozun's market leadership.

Key updates cover both business segments: E-Commerce Services (platform operations, logistics improvements) and Brand Management (market entry strategies, consumer engagement programs). Investors will find essential filings alongside analysis of initiatives impacting China's competitive digital commerce landscape.

Bookmark this page for streamlined access to verified information about Baozun's technological capabilities, client portfolio growth, and responses to evolving e-commerce regulations. Check back regularly for comprehensive coverage of developments affecting BZUN's position as a leader in integrated digital retail solutions.

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Baozun (Nasdaq: BZUN) reported third quarter 2025 unaudited results on November 25, 2025, with total net revenues of RMB2,156.2M, up 4.8% YoY. The company narrowed its loss from operations to RMB25.6M (operating margin -1.2%) from RMB114.5M a year earlier, and non-GAAP loss from operations improved to RMB10.8M from RMB85.2M. E-Commerce returned to adjusted operating income of RMB28.1M, while Brand Management revenue rose 19.8% YoY and its adjusted operating loss narrowed 30% to RMB38.7M. Net loss attributable to shareholders was RMB107.1M and diluted non-GAAP net loss per ADS was RMB0.70.

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Baozun (Nasdaq: BZUN) will release its unaudited financial results for the third quarter ended September 30, 2025 on Tuesday, November 25, 2025 before U.S. markets open. The company will host an earnings conference call on November 25, 2025 at 6:30 a.m. ET (7:30 p.m. Beijing time) with dial-in details and passcode provided for U.S., Hong Kong, Singapore, mainland China and international callers.

A replay will be available through December 2, 2025 with separate replay numbers and an access code. A live webcast and archived replay will be available on Baozun's Investor Relations website at http://ir.baozun.com. The release includes standard safe-harbor forward-looking language.

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Baozun (NASDAQ: BZUN) reported Q2 2025 financial results showing modest growth amid market challenges. Total revenue increased 6.8% to RMB2,552.7 million (US$356.3 million), driven by growth in both E-commerce (BEC) and Brand Management (BBM) segments.

The company's E-commerce revenue grew 3.4%, with product sales up 3.3% to RMB598.6 million and services revenue increasing 3.5% to RMB1,601.6 million. The Brand Management segment showed strong performance with a 35.4% revenue increase to RMB398.3 million.

Despite growth, Baozun reported a net loss of RMB34.0 million (US$4.7 million), slightly higher than the RMB30.6 million loss in Q2 2024. Operating loss improved to RMB9.4 million from RMB18.8 million year-over-year, while non-GAAP operating income was RMB6.1 million.

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Baozun (NASDAQ: BZUN, HKEX: 9991), a leading Chinese brand e-commerce solution provider, has scheduled the release of its Q2 2025 unaudited financial results for Thursday, August 28, 2025, before U.S. markets open.

The company will host an earnings conference call at 7:30 a.m. Eastern Time (7:30 p.m. Beijing time) on the same day. A live webcast will be available on Baozun's Investor Relations website, and a replay will be accessible through September 4, 2025.

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Baozun Inc. (NASDAQ: BZUN, HKEX: 9991), a leading Chinese brand e-commerce solution provider and digital commerce enabler, held its annual general meeting (AGM) in Hong Kong on June 18, 2025. The meeting took place at 3:00 p.m. Hong Kong time (3:00 a.m. New York time). During the AGM, shareholders successfully passed all proposed resolutions that were outlined in the meeting's notice and circular.
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Baozun (NASDAQ: BZUN) reported its Q1 2025 financial results, showing a 4.3% year-over-year revenue growth to RMB2,064.4 million (US$284.5 million). The company's Brand Management (BBM) segment grew 23.4% YoY, while E-commerce (BEC) revenue increased by 1.4%. However, the company reported a net loss of RMB63.1 million (US$8.7 million), with operating margin declining to -4.1% from -2.8% in Q1 2024. Notable highlights include BBM's operating loss narrowing by 28.1% YoY, and BEC achieving double-digit growth on JD and Douyin platforms. Product sales revenue increased 14.4% to RMB809.3 million, while services revenue slightly decreased by 1.4%. The company continues its strategic transformation, with approximately 47.7% of brand partners now operating on at least two channels.
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Baozun (NASDAQ: BZUN, HKEX: 9991), China's leading brand e-commerce solution provider, has announced its upcoming Annual General Meeting (AGM) scheduled for June 18, 2025. The meeting will take place at 3:00 p.m. Hong Kong time (3:00 a.m. New York time) at The Rays building in Kwun Tong, Kowloon, Hong Kong.

Shareholders of record holding ordinary shares as of May 19, 2025 (Hong Kong time) will be eligible to attend and vote. ADS holders of record as of May 19, 2025 (New York time) can exercise their voting rights through JPMorgan Chase Bank, the depositary. All relevant documents, including the AGM notice, circular, proxy forms, and voting cards, are available on Baozun's investor relations website.

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Baozun Inc. (Nasdaq: BZUN, HKEX: 9991), a leading brand e-commerce solution provider in China, has scheduled the release of its first quarter 2025 unaudited financial results for Wednesday, May 21, 2025, before U.S. markets open. The company will host a conference call to discuss earnings at 7:30 a.m. Eastern Time (7:30 p.m. Beijing time) on the same day. A live webcast will be available on Baozun's Investor Relations website, with a replay accessible through May 28, 2025.

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Baozun (NASDAQ: BZUN) has released its 2024 Annual Sustainability Report, showcasing significant achievements in ESG initiatives. The company reported a 35.5% reduction in Scope 1 and 2 greenhouse gas emissions compared to 2021. Key accomplishments include:

  • ISO 14064 carbon verification certification for three warehouse and logistics parks
  • Implementation of a Carbon Emissions Digital Dashboard for real-time emissions monitoring
  • Recognition in the Gartner Market Guide for Technology Providers for OMS 4.0 and DTC 2.0 solutions
  • Launch of S-ANY platform features including Public Opinion Monitoring and Smart Assistant
  • Partnership with 'Her Unlimited Women Development Center' for rural women empowerment

The company received multiple ESG awards, including the Best ESG Innovation Award at the 9th Zhitong Finance Listed Company Awards and the ESG Model Award at the International Zero Carbon Festival.

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Baozun (Nasdaq: BZUN and HKEX: 9991), China's leading brand e-commerce solution provider and digital commerce enabler, has announced the filing of its annual report on Form 20-F for the fiscal year ended December 31, 2024, with the U.S. Securities and Exchange Commission.

The annual report is accessible through multiple channels, including the company's investor relations website, SEC's website, and HKEX's website. In line with its ESG initiatives, Baozun has implemented new arrangements for electronic dissemination of annual reports to shareholders and ADS holders. Printed copies can be requested through the company's IR Department.

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FAQ

What is the current stock price of Baozun (BZUN)?

The current stock price of Baozun (BZUN) is $2.89 as of December 1, 2025.

What is the market cap of Baozun (BZUN)?

The market cap of Baozun (BZUN) is approximately 165.5M.
Baozun Inc

Nasdaq:BZUN

BZUN Rankings

BZUN Stock Data

165.47M
53.42M
19.38%
1.45%
Internet Retail
Consumer Cyclical
Link
China
Shanghai