Instacart Expands On-Demand Retail Delivery with Foot Locker, Kids Foot Locker, and Champs Sports

Rhea-AI Summary

Instacart (Nasdaq: CART) announced a partnership with Foot Locker to add Foot Locker, Kids Foot Locker, and Champs Sports to the Instacart Marketplace as of August 19, 2026. Customers can order footwear, apparel, and accessories from more than 1,000 U.S. locations for delivery in as fast as one hour, with no markups, and new qualifying customers can get $15 off a $75+ purchase through August 24.

Positive

• Over 1,000 Foot Locker locations now available on Instacart for fast delivery
• Three new banners added: Foot Locker, Kids Foot Locker, Champs Sports
• Delivery in as fast as one hour for footwear, apparel, and accessories
• Promotional offer of $15 off a $75+ purchase through August 24
• Instacart Marketplace scale expanded to more than 2,200 retail banners

Negative

• None.

Market Context

The prior Academy Sports + Outdoors partnership was associated with a 0.78% 24-hour reaction, provid...

Analysis

The prior Academy Sports + Outdoors partnership was associated with a 0.78% 24-hour reaction, providing a comparable platform reference. The current announcement adds another retail relationship, while insider context showed Net Selling.

Key Figures

Locations: more than 1,000 locations Delivery speed: as fast as one hour Retail banners: more than 2,200 retail banners +3 more

6 metrics

Locations more than 1,000 locations Foot Locker, Kids Foot Locker, and Champs Sports availability

Delivery speed as fast as one hour On-demand delivery through the Instacart Marketplace

Retail banners more than 2,200 retail banners Total banners available on the Instacart Marketplace

Customer discount $15 off New qualifying customers

Purchase threshold $75+ purchase Foot Locker, Kids Foot Locker, and Champs promotion

Promotion end date August 24 Promotion available through August 24

Historical Context

5 past events · Latest: Aug 10 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Aug 10	retail delivery partnership	Positive	+0.8%	Academy Sports assortment added to Instacart for same-day delivery
Aug 06	Q2 earnings report	Positive	+11.4%	Quarterly results showed revenue growth, higher adjusted EBITDA, and raised operating scale
Jul 28	smart trolley launch	Positive	+3.5%	Caper smart trolleys launched at Morrisons Preston in the United Kingdom
Jul 16	technology acquisition	Positive	-2.9%	Arpalus acquisition expanded shelf-intelligence and computer-vision capabilities
Jul 15	earnings date notice	Neutral	-0.2%	Company scheduled its second-quarter financial results release and conference call

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

CART historically aligned with positive partnership, product, and earnings announcements, but diverged after the Arpalus acquisition and earnings-date notice.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New partnership offers customers on-demand, fast delivery of the latest footwear styles, apparel and accessories

SAN FRANCISCO and NEW YORK, Aug. 19, 2026 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, and Foot Locker today announced a new partnership bringing Foot Locker, Kids Foot Locker, and Champs Sports to the Instacart Marketplace. Customers can now shop a wide assortment of footwear, apparel and accessories from more than 1,000 locations nationwide for delivery in as fast as one hour with no markups.

The partnership arrives at a key moment as families wrap up their back-to-school shopping and prepare for the year ahead. With students heading back to classrooms, sports practices, and extracurricular activities, shoppers can conveniently access the latest footwear styles and head-to-toe looks from Foot Locker, Kids Foot Locker, and Champs Sports through Instacart.

"Foot Locker is one of the most iconic names in footwear and apparel and we're thrilled to welcome their family of brands to the Instacart Marketplace," said Blake Wallace, Vice President of Commercial Partnerships at Instacart. "What makes this partnership special is that our customers already come to Instacart when they need something fast, and now that includes the perfect pair of sneakers and apparel with no markups."

"We're always looking for new ways to bring our assortment closer to our customers, and partnering with Instacart is a natural extension to that commitment," said Ashley Chiang, Senior Director of Strategy at Foot Locker. "This partnership is about making it faster and more convenient for our customers to access the latest styles on-demand from Foot Locker, Kids Foot Locker, and Champs Sports."

The partnership gives Instacart customers access to the latest styles from top footwear and apparel brands across Foot Locker, Kids Foot Locker, and Champs Sports, and joins more than 2,200 retail banners available on the Instacart Marketplace. Whether it's a fresh pair of sneakers for the first day of school or new apparel for the season ahead, new qualifying customers can receive $15 off a $75+ purchase from Foot Locker, Kids Foot Locker, and Champs on Instacart through August 24*.

To start shopping, visit Foot Locker, Kids Foot Locker, or Champs Sports on the Instacart Marketplace or download the Instacart App.

About Instacart
Instacart is a leading grocery technology company that partners with more than 2,200 retail banners -- representing nearly 100,000 stores -- to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. For more information, visit www.instacart.com/company. Maplebear Inc. is the registered corporate name of Instacart.

About Foot Locker
Foot Locker is a leading footwear and apparel retailer. With a global presence across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in Europe, the Middle East and Asia, Foot Locker has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture.

*$15 off is valid from 08/19/2026 through 08/24/2026 at 11:59PM PT and is valid only in the United States for one order of $75 or more with one of Foot Locker, Kids Foot Locker, or Champs Sports and purchased through Instacart, while supplies last. Discount will be applied to the total purchase price for all non-alcohol products, and excludes taxes, service fees, special handling fees and/or other fees; offer cannot be applied to alcohol products. Product and brand exclusions apply and may vary; excluded items will not count toward the qualifying spend and are not eligible for the discount. Deliveries subject to availability. In order to take advantage of this offer, customers must have a valid account on Instacart with a valid form of accepted payment on file. Only one offer per household. Instacart reserves the right to modify or cancel this offer at any time. Offer may not be sold, copied, modified, transferred or used retroactively for prior purchases. Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, and/or offer. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes.

View original content to download multimedia:https://www.prnewswire.com/news-releases/instacart-expands-on-demand-retail-delivery-with-foot-locker-kids-foot-locker-and-champs-sports-302854326.html

SOURCE Maplebear Inc. dba Instacart

FAQ

What did Instacart (CART) announce with Foot Locker on August 19, 2026?

Instacart announced a new partnership adding Foot Locker, Kids Foot Locker, and Champs Sports to the Instacart Marketplace. According to Instacart, customers can now get footwear, apparel, and accessories delivered from more than 1,000 locations nationwide in as fast as one hour.

How many Foot Locker family locations are available on Instacart (CART)?

According to Instacart, more than 1,000 Foot Locker, Kids Foot Locker, and Champs Sports locations are now live on the Instacart Marketplace. These stores offer on-demand delivery of footwear, apparel, and accessories to customers across the United States.

Does Instacart charge markups on Foot Locker, Kids Foot Locker, and Champs Sports orders?

According to Instacart, orders from Foot Locker, Kids Foot Locker, and Champs Sports on the Instacart Marketplace are available with no markups. Customers can access the same assortment while benefiting from fast, as-soon-as-one-hour delivery across eligible locations.

Is there a promotional discount for Foot Locker on Instacart (CART) in August 2026?

Yes. According to Instacart, new qualifying customers can receive $15 off a $75+ purchase from Foot Locker, Kids Foot Locker, and Champs Sports on Instacart through August 24. The offer supports back-to-school and seasonal shopping needs.

How does the Foot Locker partnership expand the Instacart (CART) Marketplace?

The partnership adds Foot Locker, Kids Foot Locker, and Champs Sports to Instacart’s more than 2,200 retail banners. According to Instacart, it broadens categories beyond groceries, offering head-to-toe athletic looks with rapid delivery from over 1,000 specialty retail locations.

How fast is delivery for Foot Locker orders placed through Instacart (CART)?

According to Instacart, customers can receive eligible Foot Locker, Kids Foot Locker, and Champs Sports orders in as fast as one hour. This on-demand delivery window applies to footwear, apparel, and accessories from participating locations listed on the Instacart Marketplace.