CHANSON INTL HLDG Stock Price, News & Analysis

Chanson International (Nasdaq: CHSN), a bakery chain operating in China and the US, has reported significant online sales growth through its new digital strategy. The company launched its channel on Douyin (China's TikTok) in 2024, integrating its 60 offline stores with same-city delivery services.

The company's innovative approach includes livestreaming from store kitchens, showing real-time baking processes and offering interactive customer engagement. Viewer watch time has increased from 2 to 8 minutes, with engagement rates exceeding 30%. Chanson has introduced exclusive livestream bundles with same-day delivery within 3 kilometers, focusing on freshness and convenience to differentiate itself in the market.

Chanson International Holding (Nasdaq: CHSN) has announced the opening of two new stores in key tourist destinations in Xinjiang, China: the International Grand Bazaar in Urumqi and the historic Old City of Kashgar.

The Urumqi Grand Bazaar location features traditional kiln-fired ovens and is positioned to capitalize on the venue's high visitor traffic. The Kashgar Old City store, located in the central commercial district, blends modern baking elements while preserving local architectural integrity. Both stores will offer Chanson's classic products alongside new regional specialties inspired by local traditions.

CEO Gang Li emphasized that the expansion aligns with Xinjiang's emergence as one of China's fastest-growing tourism markets, particularly following the launch of Tianshan International Airport. The company plans to continue exploring opportunities in premier tourist destinations across China.

Chanson International Holding (CHSN) has announced the pricing of a public offering expected to raise $8 million in gross proceeds. The offering consists of 16,000,000 units priced at $0.50 per unit, with each unit comprising one Class A ordinary share (or pre-funded warrant), one Series A warrant, and one Series B warrant. Both warrant series have an exercise price of $0.525 per share and will be exercisable for 2.5 years from issuance. The offering is expected to close around June 16, 2025. Chanson plans to use the proceeds to expand its store presence in both China and the United States, with allocation based on market conditions. Univest Securities is serving as the sole placement agent for this best-efforts offering.

Chanson International Holding (NASDAQ: CHSN) has received approval in China for its first Food for Special Medical Purpose (FSMP) product, the "Songkang Meal" nasogastric nutrition formula series. The product, specifically developed for patients with chronic conditions like diabetes and kidney disease, features a low-glycemic index carbohydrate and plant-based protein blend, incorporating local Xinjiang ingredients.

Initial market reception has been positive, with over 1,000 patients using the product in its first month. The company leverages its existing retail network to ensure 48-hour delivery to hospital partners. Building on this launch, Chanson plans to introduce five new nutrition products by 2026 and aims to expand nationwide from its initial Xinjiang market.

Chanson International Holding (NASDAQ: CHSN) has announced an innovative natural sweetener blend optimization, combining Brazzein protein with Mogroside V from monk fruit. The zero-calorie formulation offers improved taste, heat stability, and aftertaste control for beverages and baked goods. The company has already implemented this blend in its Soul ● Song coffee brand products since July 2024, receiving positive initial consumer feedback.

Chanson plans to expand the reformulated products to 3 stores in New York and over 50 stores in Xinjiang by late 2025. The company aims to extend the natural sweetener blend into dairy and functional foods while seeking partnerships in North America and Europe. Management expects these health-focused offerings to potentially contribute over 30 percent to annual revenue long-term.

Chanson International Holding (CHSN) reported its fiscal year 2024 results, showing mixed performance. Total revenue increased 5.7% to $18.2 million, driven by 12.8% growth in China stores revenue to $16.1 million, while US stores revenue declined 29.1% to $2.1 million.

The company's bakery segment in China showed strong growth of 18.0%, contributing over 80% of total revenue, supported by 15 new store openings. However, gross profit decreased 11.7% to $7.2 million, with gross margin declining to 39.5% from 47.2% in 2023.

Notable improvements include net income increasing to $0.76 million from $0.03 million in 2023, and earnings per share rising to $0.05 from $0.003. Cash position strengthened significantly to $12.1 million from $1.5 million in the previous year.

Chanson International Holding (NASDAQ: CHSN) has received a notification from Nasdaq on March 10, 2025, regarding non-compliance with the minimum bid price requirement. The company's stock has traded below the required $1 per share threshold for 30 consecutive business days.

Nasdaq has granted CHSN a 180-day compliance period until September 8, 2025, to regain compliance. If unsuccessful, the company may be eligible for an additional 180-day period, provided it meets other listing requirements and demonstrates intention to cure the deficiency, potentially through a reverse stock split.

The notification has no immediate impact on CHSN's listing or trading status. However, failure to meet compliance requirements could result in delisting from Nasdaq. The company is currently evaluating options to address this issue, though there is no guarantee of success.

Chanson International Holding (CHSN) announces a collaboration with Xinjiang Hengtai Investment to expand its Soul ● Song coffee brand through franchising in Yili, Xinjiang, China. The company opened its first franchised café at the Nalati National Tourist Resort in July 2024, achieving record-breaking daily sales of RMB 30,000 on both August 8 and August 15. The café features a unique 'blend bean concept' offering customized flavors. Chanson plans to open five additional Soul ● Song cafés under the franchise model by 2025, marking its first venture into franchising operations.

Chanson International Holding (Nasdaq: CHSN) announces plans to expand its total store count to 60 locations across China and the United States by December 2024. The company currently operates 49 stores in China, with 8 additional stores under preparation, and 3 stores in the United States. This expansion represents significant growth from 37 stores at their IPO in April 2023, exceeding their previous goal of 3-5 new stores annually. The new locations will offer packaged bakery products, fresh pastries, and beverages, focusing on healthy, ready-to-eat options in a café setting.