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Cantaloupe, Inc. Launches AdVantage Program

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Cantaloupe, Inc. (Nasdaq: CTLP) has launched its AdVantage program, enabling brands to engage consumers through digital advertising on Cantaloupe's point-of-sale (POS) touchscreen devices across the U.S. and Canada. The program's inaugural campaign partners with Mastercard to support the Priceless Planet Coalition, aiming to restore 100 million trees worldwide.

The three-month digital campaign encourages consumers to donate to Conservation International. Cantaloupe will match donations up to $500,000. Donors contributing $4 or more can enter a sweepstakes for prizes, including trips to Cantaloupe-powered venues and Mastercard Prepaid Cards.

The AdVantage Program offers brands flexible campaign options on Cantaloupe's Engage touchscreen card readers and self-checkout kiosks, guaranteeing up to 1 million impressions per campaign. Operators benefit from revenue sharing for ad impressions, while brands can tailor their POS advertising strategies.

Cantaloupe, Inc. (Nasdaq: CTLP) ha lanciato il suo programma AdVantage, che consente ai marchi di coinvolgere i consumatori attraverso la pubblicità digitale sui dispositivi touchscreen di Cantaloupe nei punti vendita (POS) negli Stati Uniti e in Canada. La campagna inaugurale del programma collabora con Mastercard per sostenere la Priceless Planet Coalition, con l'obiettivo di ripristinare 100 milioni di alberi in tutto il mondo.

La campagna digitale di tre mesi incoraggia i consumatori a donare a Conservation International. Cantaloupe eguaglierà le donazioni fino a $500,000. I donatori che contribuiscono con $4 o più possono partecipare a un'estrazione per vincere premi, tra cui viaggi in luoghi dotati di tecnologia Cantaloupe e carte prepagate Mastercard.

Il programma AdVantage offre ai marchi opzioni di campagna flessibili sui lettori di carte touchscreen Engage di Cantaloupe e sui chioschi per self-checkout, garantendo fino a 1 milione di impression per campagna. Gli operatori beneficiano della condivisione dei ricavi per le impression pubblicitarie, mentre i marchi possono personalizzare le loro strategie pubblicitarie nei punti vendita.

Cantaloupe, Inc. (Nasdaq: CTLP) ha lanzado su programa AdVantage, que permite a las marcas involucrar a los consumidores a través de publicidad digital en los dispositivos de pantalla táctil (POS) de Cantaloupe en EE. UU. y Canadá. La campaña inaugural del programa se asocia con Mastercard para apoyar la Priceless Planet Coalition, con el objetivo de restaurar 100 millones de árboles en todo el mundo.

La campaña digital de tres meses anima a los consumidores a donar a Conservation International. Cantaloupe igualará las donaciones hasta $500,000. Los donantes que contribuyan con $4 o más pueden participar en un sorteo para ganar premios, incluidos viajes a lugares impulsados por Cantaloupe y tarjetas prepagadas Mastercard.

El programa AdVantage ofrece a las marcas opciones de campaña flexibles en los lectores de tarjetas táctiles Engage de Cantaloupe y en los quioscos de autoservicio, garantizando hasta 1 millón de impresiones por campaña. Los operadores se benefician de la participación en los ingresos por impresiones publicitarias, mientras que las marcas pueden personalizar sus estrategias publicitarias en el punto de venta.

Cantaloupe, Inc. (Nasdaq: CTLP)는 미국 및 캐나다의 Cantaloupe POS(판매 시점) 터치스크린 장치에서 디지털 광고를 통해 소비자와 소통할 수 있도록 도와주는 AdVantage 프로그램을 시작했습니다. 프로그램의 첫 캠페인은 Mastercard와 협력하여 Priceless Planet Coalition을 지원하며, 전 세계적으로 1억 그루의 나무를 복원하는 것을 목표로 하고 있습니다.

3개월 동안 진행되는 디지털 캠페인은 소비자들이 Conservation International에 기부하도록 장려합니다. Cantaloupe는 최대 $500,000까지 기부금을 매칭할 것입니다. $4 이상 기부하는 기부자는 Cantaloupe가 지원하는 장소로의 여행 및 Mastercard 선불 카드와 같은 상품을 걸고 진행되는 추첨에 참여할 수 있습니다.

AdVantage 프로그램은 Cantaloupe의 Engage 터치스크린 카드 리더기와 셀프 체크아웃 키오스크에서 브랜드에 유연한 캠페인 옵션을 제공하여 캠페인당 최대 100만 회의 노출을 보장합니다. 운영자는 광고 노출에 대한 수익 분배의 혜택을 받으며, 브랜드는 POS 광고 전략을 맞춤 조정할 수 있습니다.

Cantaloupe, Inc. (Nasdaq: CTLP) a lancé son programme AdVantage, permettant aux marques d'impliquer les consommateurs à travers la publicité numérique sur les dispositifs à écran tactile (POS) de Cantaloupe à travers les États-Unis et le Canada. La campagne inaugurale du programme s'associe à Mastercard pour soutenir la Priceless Planet Coalition, visant à restaurer 100 millions d'arbres dans le monde.

La campagne numérique de trois mois encourage les consommateurs à faire un don à Conservation International. Cantaloupe égalera les dons jusqu'à 500 000 $. Les donateurs qui contribuent 4 $ ou plus peuvent participer à un tirage au sort pour gagner des prix, y compris des voyages dans des lieux soutenus par Cantaloupe et des cartes prépayées Mastercard.

Le programme AdVantage offre aux marques des options de campagne flexibles sur les lecteurs de cartes à écran tactile Engage de Cantaloupe et les kiosques d'auto-encaissement, garantissant jusqu'à 1 million d'impressions par campagne. Les opérateurs bénéficient d'un partage des revenus pour les impressions publicitaires, tandis que les marques peuvent personnaliser leurs stratégies publicitaires au point de vente.

Cantaloupe, Inc. (Nasdaq: CTLP) hat sein AdVantage-Programm gestartet, das es Marken ermöglicht, Verbraucher durch digitale Werbung auf den Touchscreen-Geräten von Cantaloupe an Verkaufsstellen (POS) in den USA und Kanada zu erreichen. Die erste Kampagne des Programms arbeitet mit Mastercard zusammen, um die Priceless Planet Coalition zu unterstützen, mit dem Ziel, weltweit 100 Millionen Bäume zu pflanzen.

Die dreimonatige digitale Kampagne ermutigt Verbraucher, an Conservation International zu spenden. Cantaloupe wird Spenden bis zu 500.000 USD verdoppeln. Spender, die 4 USD oder mehr beitragen, können an einer Verlosung teilnehmen, bei der Preise, darunter Reisen zu Cantaloupe-betriebenen Veranstaltungsorten und Mastercard Prepaid-Karten, verlost werden.

Das AdVantage-Programm bietet Marken flexible Kampagnenoptionen auf den Engage-Touchscreen-Kartenlesern und Selbstbedienungskiosken von Cantaloupe und garantiert bis zu 1 Million Impressionen pro Kampagne. Betreiber profitieren von der Umsatzbeteiligung an Werbeimpressionen, während Marken ihre POS-Werbestrategien anpassen können.

Positive
  • Launch of AdVantage program creates new revenue stream for Cantaloupe
  • Partnership with Mastercard for high-profile campaign
  • Potential for up to $500,000 in matched donations
  • Guaranteed 1 million impressions per campaign for advertisers
  • Revenue sharing opportunity for operators
Negative
  • None.

Insights

The launch of Cantaloupe's AdVantage program marks a significant shift in the company's revenue model and market positioning. By leveraging their extensive network of POS devices, Cantaloupe is creating a new advertising channel that could potentially drive substantial revenue growth. The partnership with Mastercard for the Priceless Planet Coalition campaign is a strategic move, aligning the company with sustainability initiatives and enhancing brand perception.

The program's structure, offering flexible campaign options and guaranteed impressions, makes it attractive to potential advertisers. This could lead to increased adoption and a steady stream of advertising revenue. For investors, this represents a diversification of Cantaloupe's income sources, potentially reducing reliance on traditional transaction fees.

However, the success of this program will depend on consumer engagement and advertiser interest. The initial campaign's performance will be important in determining the long-term viability of the AdVantage program. Investors should monitor key metrics such as impression rates, consumer interaction and revenue generated from this new initiative to gauge its impact on Cantaloupe's financial performance.

The launch of the AdVantage program represents a potential new revenue stream for Cantaloupe, which could positively impact the company's financial outlook. While specific financial projections are not provided, the program's structure suggests it could contribute meaningfully to the top line:

  • Revenue sharing with operators for ad impressions creates a win-win scenario, potentially increasing adoption rates.
  • Guaranteed impressions (up to 1 million per campaign) provide a clear value proposition for advertisers.
  • Flexible campaign options (monthly, quarterly, annual) may lead to consistent, recurring revenue.

The $500,000 matching donation commitment demonstrates financial capacity and corporate responsibility, which could enhance brand value. However, investors should consider that the program's success depends on advertiser adoption and consumer engagement rates. Future earnings calls should be monitored for specific metrics on the AdVantage program's contribution to revenue and profitability.

Debuts Program with Mastercard Priceless Planet Coalition Campaign, Includes Sweepstakes to Drive Donations for Reforestation Efforts

MALVERN, Pa.--(BUSINESS WIRE)-- Cantaloupe, Inc. (Nasdaq: CTLP), a global leading provider of end-to-end technology solutions for self-service commerce, is excited to mark the launch of Cantaloupe’s AdVantage program, which allows brands to engage with consumers through digital advertising on Cantaloupe’s point-of-sale (POS) touchscreen devices across the U.S. and Canada. The program’s first collaborative campaign is with Mastercard (NYSE: MA), aimed at supporting the Priceless Planet Coalition, launched by Mastercard, Conservation International and World Resources Institute to unite businesses and consumers to fund the restoration of 100 million trees around the world.

Cantaloupe, Inc. (Nasdaq: CTLP), is launching the Cantaloupe’s AdVantage program, a digital advertising program on Cantaloupe's POS devices. The program's first collaborative campaign is with Mastercard (NYSE: MA), aimed at supporting the Priceless Planet Coalition, launched by Mastercard, Conservation International and World Resources Institute to unite businesses and consumers to fund the restoration of 100 million trees around the world. (Photo: Business Wire)

Cantaloupe, Inc. (Nasdaq: CTLP), is launching the Cantaloupe’s AdVantage program, a digital advertising program on Cantaloupe's POS devices. The program's first collaborative campaign is with Mastercard (NYSE: MA), aimed at supporting the Priceless Planet Coalition, launched by Mastercard, Conservation International and World Resources Institute to unite businesses and consumers to fund the restoration of 100 million trees around the world. (Photo: Business Wire)

The digital campaign will run for three months, encouraging consumers to donate to Conservation International, a 501(c)(3) charity, aimed at restoring 100 million trees across restoration sites that have significant potential for positive impact on climate, community and biodiversity. Consumers’ donations will be matched by Cantaloupe for a total of up to $500,000, amplifying the impact of the Priceless Planet Coalition’s reforestation initiatives. When consumers visit https://donate.mastercard.com/v3/#/site/cantaloupe and donate $4 or more during the promotion period, they will automatically be entered for a chance to win a two-night trip where six (6) Grand Prize winners will each have the option to attend an event at a Cantaloupe-powered venue, along with ninety (90) First Prize winners who will each receive a $100 digital Mastercard Prepaid Card.*

“We’re excited to partner with Mastercard to help drive support for global reforestation through the Priceless Planet Coalition,” said Elyssa Steiner, chief marketing officer of Cantaloupe, Inc. “Launching our AdVantage Program with Mastercard aligns perfectly with our commitment to sustainability and innovation, creating new opportunities for brands and operators to engage consumers in meaningful ways while increasing revenue.”

"The launch of the AdVantage program is a key milestone in how we’re leveraging Cantaloupe’s advanced technology to deliver more than just transactions,” said Gaurav Singal, chief technology officer with Cantaloupe. “Our platform not only enables seamless digital payments but also creates opportunities for brands to extend their reach and engage consumers at the point-of-sale through targeted advertising. By harnessing the power of data-driven insights and the scale of our POS touchscreen devices, we’re empowering businesses to unlock new revenue streams while providing meaningful, engaging experiences to consumers.”

The Cantaloupe AdVantage Program enables brands to reach consumers at the point-of-sale through digital advertising on Cantaloupe’s Engage touchscreen card readers and its self-checkout kiosks, found in various locations such as universities, hospitals, airports, malls, hotels, apartments and employee break rooms. With flexible monthly, quarterly, or annual campaign programs, brands can drive engagement and increased visibility. Operators benefit from revenue share for every ad impression, and brands are guaranteed up to 1 million impressions per campaign ensuring guaranteed impressions and the ability to tailor their POS advertising strategies.

“Bettering the communities we serve and empowering businesses and consumers to play their part in preserving a healthy planet is an imperative for Mastercard, but many may not know where to start this journey,” said Marie Elizabeth Aloisi, Executive Vice President, US Market Development, Mastercard. “Cantaloupe’s campaign in support of the Priceless Planet Coalition provides a seamless and engaging way to make a positive impact, no matter how large or small.”

To learn more about Cantaloupe’s AdVantage program, visit cantaloupe.com; for more information on the partnership with Mastercard for the Priceless Planet Coalition’s reforestation initiatives, visit https://donate.mastercard.com/v3/#/site/cantaloupe.

About Cantaloupe Inc.

Cantaloupe, Inc. (Nasdaq: CTLP), is a global technology leader powering self-service commerce. Cantaloupe offers a comprehensive suite of solutions including micro-payment processing, self-checkout kiosks, mobile ordering, connected point of sale systems, and enterprise cloud software. Handling more than a billion transactions annually, Cantaloupe’s solutions enhance operational efficiency and consumer engagement across sectors like food & beverage markets, smart automated retail, hospitality, entertainment venues and more. Committed to innovation, Cantaloupe drives advancements in digital payments and business optimization, serving over 30,000 customers in the U.S., U.K., EU countries, Australia, and Mexico. For more information, visit cantaloupe.com or follow on LinkedIn, Twitter (X), Facebook, Instagram or YouTube.

*NO PURCHASE OR DONATION NECESSARY TO ENTER OR WIN. Void where prohibited. Open to individuals who are legal residents of the 50 U.S. or DC, and legal age of majority as of time/date of entry. A minimum donation of $4.00 USD is required to enter by the donation method of entry. PIN-based debit, international & corporate transactions ineligible. To enter without making a donation, and receive (1) entry into the applicable Entry Period, hand print your full name, complete mailing address, telephone number, date of birth and the words “Cantaloupe Priceless Planet Coalition Sweepstakes” on a plain 3” x 5” piece of paper and mail it in a sealed, stamped and hand printed #10 envelope to: Cantaloupe Priceless Planet Coalition Sweepstakes, 211 Greenwood Ave. 2-2, Promo 513, Bethel, CT 06801. Enter as often as you wish by mail, but each entry must be mailed separately, postmarked by the applicable postmark deadline and received by the applicable mail-in deadline (see Official Rules for deadlines). Ends 12/31/24. For Official Rules & complete details visit: https://donate.mastercard.com/content/donateweb/cantaloupe/en-us/sweepStakesRules.html.

Cashtag $CTLP
G-CTLP

Jenifer Howard | 202-273-4246

jhoward@jhowardpr.com

media@cantaloupe.com

Source: Cantaloupe, Inc.

FAQ

What is Cantaloupe's AdVantage program and when was it launched?

Cantaloupe's AdVantage program, launched in October 2024, allows brands to engage consumers through digital advertising on Cantaloupe's point-of-sale touchscreen devices across the U.S. and Canada.

How is Cantaloupe (CTLP) collaborating with Mastercard for the Priceless Planet Coalition?

Cantaloupe (CTLP) is partnering with Mastercard for a three-month digital campaign to support the Priceless Planet Coalition, encouraging donations for reforestation efforts and matching contributions up to $500,000.

What benefits does the AdVantage program offer to brands and operators?

The AdVantage program offers brands flexible campaign options with guaranteed impressions, while operators benefit from revenue sharing for every ad impression on Cantaloupe's POS devices.

What incentives are offered to consumers who donate through the Cantaloupe-Mastercard campaign?

Consumers who donate $4 or more are entered into a sweepstakes with prizes including trips to Cantaloupe-powered venues and $100 digital Mastercard Prepaid Cards.

Cantaloupe, Inc.

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