CTW Launches Crayon Shinchan: My Sugoroku Great Strategy Video Game Based on Popular Crayon Shinchan Anime Franchise
Rhea-AI Summary
CTW (Nasdaq: CTW) announced that subsidiary CTW Inc. launched Crayon Shinchan: My Sugoroku Great Strategy on Dec 2, 2025 for mobile, PC, and tablet via its HTML5 platform G123.jp.
The game adapts classic sugoroku board mechanics with dice-based progression, collectible free items (Cosplay Costumes, Emotes, Collection Cards), Action Coins to upgrade stage buildings, mini-games, and surprise prank events. The title expands G123’s catalog to 30 games and leverages the Crayon Shinchan IP to reach global browser-game players without downloads or registration.
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Insights
CTW launched a new Crayon Shinchan sugoroku game on G123, expanding IP-backed content and platform reach.
CTW released Crayon Shinchan: My Sugoroku Great Strategy on G123 on
The business mechanism: the company leverages licensed IP to drive casual engagement on an HTML5 platform that lowers user friction by avoiding installs. Dependencies and risks include continued access to the Crayon Shinchan IP, player retention after initial novelty, and the need for repeatable third-party development partnerships to sustain catalog growth.
Concrete items to watch: user engagement metrics (DAU/MAU), monetization conversion from free collections, and whether this release materially moves platform usage over the next
TOKYO, Dec. 02, 2025 (GLOBE NEWSWIRE) -- CTW Cayman (Nasdaq: CTW) (“CTW” or “the Company”), a leading game platform company providing global access to web-based games through its flagship HTML5 platform, G123.jp, today announced that its subsidiary CTW Inc. has officially launched Crayon Shinchan: My Sugoroku Great Strategy, a video game based on the classic traditional Japanese sugoroku board game and the main characters from the popular Japanese manga Crayon Shinchan. Players can immediately enjoy the game on any mobile, PC, or tablet device at G123.jp, which offers free browser games without the need to register or download any game-specific app.
Crayon Shinchan: My Sugoroku Great Strategy follows the mischievous main character Shinchan and his friends at Futaba Kindergarten who have decided to make their own sugoroku game with their own creative ideas. The game mechanics are very similar to a classic sugoroku game, where rolls of the dice allow player progression in the game. Players must collect “Action Coins” that can be used to enhance the buildings within each stage, a necessary step in order to clear each stage and progress. Challenge mini-games, such as those based on memory games or pinball, and surprise events that activate unpredictable and silly pranks can also occur on each tile that a player lands on while progressing through the game. A big part of the game’s charm is its rich and diverse collection feature that allows players to collect “Cosplay Costumes,” “Emotes,” and “Collection Cards,” all of which can be obtained for free.
“Crayon Shinchan: My Sugoroku Great Strategy will bring the colorful main character Shinchan and his supporting cast to life as they navigate the world of sugoroku,” said Ryuichi Sasaki, Founder, CEO, and Chairman of CTW. “Having delighted fans both in anime print and in TV for over 30 years, Shinchan’s silly humor and antics can now be embraced by gamers across the world. This launch brings the number of games available on our G123 platform to 30 and continues to demonstrate our ability to secure valuable IP and work with the best third-party game developers in repeatable fashion to build a sustainably profitable business model.”
About Crayon Shinchan
Crayon Shinchan is a well-known Japanese comedy series featuring a mischievous five-year-old named Shinchan. The series humorously depicts the adventures of Shinchan, his family, friends, and teachers in a slice-of-life format full of gags and heartwarming moments.
About CTW Cayman
CTW is a leading game platform company providing global access to web-based, free-to-play games inspired by popular Japanese animations, including So I’m a Spider, So What? Ruler of the Labyrinth, Arifureta: From Commonplace to World’s Strongest – Rebellion Soul, and Queen’s Blade Limit Break. CTW delivers these games through its globally-accessible flagship HTML5 platform, G123.jp. According to a Frost & Sullivan Report, CTW was the largest anime IP-based H5 game platform in the world in 2023 in terms of gross billings.
For more information, visit www.ctw.inc or G123.jp.
Forward Looking Statements
This announcement contains forward-looking statements within the meaning of Section 21E of the U.S. Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets,” “guidance” and similar statements. CTW may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about CTW’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: CTW’s growth strategies; its future business development, results of operations and financial condition; its ability to distribute successful and engaging games with high “playability” on its platform; its ability to efficiently attract and retain end-users who come to play and make in-game purchases; its ability to achieve positive return on investment on user acquisition efforts; its ability to establish and maintain relationships with game developers; governmental policies and regulations relating to CTW’s industry; and general economic and business conditions globally and in Japan and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks, uncertainties or factors is included in CTW’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and CTW undertakes no obligation to update any forward-looking statement, except as required under applicable law.
Contacts
Investors:
Matt Chesler, CFA
FNK IR
646-809-2183
investor@ctw.inc
Media:
Edwina Frawley-Gangahar
EFG Media Relations
+44 7580 174672
edwina@efgmediarelations.com
FAQ
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