Fifth Third Launches Truly Simple® Credit Card, Helping Customers Save on Interest and Simplify Their Finances

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CINCINNATI--(BUSINESS WIRE)-- Fifth Third (NYSE: FITB) today announced the launch of the Truly Simple® Credit Card, a new credit card designed to help customers simplify their finances, save on interest and stay in control of their goals.

Fifth Third Truly Simple Credit Card

The Truly Simple® Credit Card features an extended introductory 0% APR period for 18 months on purchases and balance transfers, with variable APR of 18.49% to 29.49% on purchases and balance transfers after the introductory period¹, providing customers with a flexible way to pay for large purchases over time or consolidate higher-rate credit card debt² into one manageable payment. The card has a $0 annual fee and is issued on the Mastercard® network, consistent with all Fifth Third credit cards.

The Truly Simple® Credit Card empowers customers to manage their finances with greater ease through:

• Extended introductory 0% APR on purchases and balance transfers. Variable APR of 18.49% to 29.49% on purchases and balance transfers after the introductory period.
• The ability to transfer balances and consolidate higher-interest debt directly through the Fifth Third mobile app.
• Easy management of automatic payments.
• More than $120 in annual value through Mastercard's Instacart³ benefit program for eligible cardholders.
• A $0 annual fee.

The card is designed to meet growing consumer demand for longer introductory financing periods while providing tools and benefits that help customers save money and reduce financial stress.

"People are looking for practical and reliable ways to manage debt, finance important purchases and keep their financial lives simple," said Ben Hoffman, chief strategy officer and head of Consumer Products at Fifth Third. "The Truly Simple® Credit Card was created to meet those needs by providing valuable introductory financing, digital tools that make it easier to manage payments and benefits that help customers get even more from their everyday spending."

The launch reflects Fifth Third's strategy to simplify its credit card portfolio around two primary customer needs: earning rewards and saving on interest. As a result, customers can more easily choose the card that best aligns with their goals:

• 1.67% Cash/Back: Designed for customers who want to earn⁴ rewards on everyday purchases.
• Truly Simple® Credit Card: Designed for customers focused on reducing interest costs, consolidating debt and simplifying payments.

Supporting Financial Wellness

The Truly Simple® Credit Card is part of Fifth Third's broader commitment to helping customers improve their financial well-being through products and tools that are easy to understand and use.

By combining introductory financing, digital self-service capabilities and valuable cardholder benefits, the card empowers customers to take control of their financial future with greater confidence.

To learn more⁵ about the Truly Simple Credit Card, visit https://www.53.com/content/fifth-third/en/personal-banking/bank/credit-cards/truly-simple.html.

Disclosures

1. Variable APR of 18.49% to 29.49% on Purchases and Balance Transfers after the introductory period. Variable APRs are accurate as of 8/25/2026 and are subject to change with the market based on the Prime Rate. Cash Advance variable APR: 29.74%. Annual Fee: None. Balance Transfer Fee either $5 or 4% of the amount of each transfer, whichever is greater. Cash Advance Fee either $10 or 5% of the amount of each Cash Advance, whichever is greater. Convenience Check Fee either $5 or 4% of the amount of each check, whichever is greater. International Transaction Fee: None. Late Payment Fee of up to $41. Minimum interest charged is $1.50.

Click here for the Truly Simple® Credit Card Rates, Fees, and Other Cost information.

2. Consolidating debt may result in a single monthly payment, however it may not reduce your payment or allow you to pay your debt off sooner. Fifth Third recommends you review your existing debt and this offer, prior to applying, to determine the best borrowing options for you.

3. Offer begins on September 1, 2025 and expires on January 31, 2027. Eligible Mastercard US Credit cardholders, and Mastercard US Debit cardholders who are new Instacart+ subscribers can receive 3 months of free Instacart+. Eligible US Mastercard® credit cardholders who are new or existing Instacart+ customers and all Mastercard US debit cardholders who are new to Instacart+ as of September 1, 2025 can receive $10 off on their second qualifying order of $10 or more, each month while customer remains an Instacart+ member. Service fees, other fees, taxes and/or tips may apply to deliveries. Additional terms apply. For full terms and conditions please visit www.instacart.com/p/mastercard-offer.

4. Earn 1.67 Rewards Points (1.67% cash back) for each $1 spent on qualified purchases. The value of each point is $0.01. If earned points result in a fractional amount, then such fractional amount will be rounded to the nearest whole number. For example, if your Rewards Points total 3.216, you will be awarded 3 Rewards Points. See the Rewards Terms and Conditions for important information including details about: (1) Purchases: dollar value of goods and services, minus credits and adjustments, excluding fees and other items. (2) Categories: Merchants’ card readers are assigned to categories which determine how a transaction is characterized for Rewards purposes. We do not control which categories card readers are assigned to. (3) Redemption options. (4) Changes: the Program may change. (5) Expiration: Points do not expire. Rewards are earned as points which can be redeemed for cash back as a credit card statement credit or a deposit into your Fifth Third checking or savings account.

5. Credit Cards are subject to credit review and approval. Rates are determined by the creditworthiness of the applicant.

About Fifth Third

Fifth Third is a bank that's as long on innovation as it is on history. Since 1858, we've been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it's one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere's World's Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is to be the one bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank, and its common stock is traded on the New York Stock Exchange under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260824467069/en/

Christina Pennell (Media Relations)
Christina.pennell@53.com

Matt Curoe (Investor Relations)
matthew.curoe@53.com | 513-534-2345

Source: Fifth Third