Nature's Own launches Life Wheat + Protein bread

Rhea-AI Summary

Nature's Own (FLO) on January 13, 2026 introduced Life Wheat + Protein, a new 16 oz. loaf positioned as a protein-rich, keto-friendly sandwich bread. The product delivers 22 grams of protein per two slices (listed as 13% DV) and 9 grams of fiber per serving. The brand highlights its recipe contains no artificial flavors, colors, preservatives, or high fructose corn syrup. The launch extends Nature's Own Life portfolio, including the existing Life Keto lineup, and the loaf is available at participating retailers nationwide with prices varying by location.

News Market Reaction

-1.78%

1 alert

-1.78% News Effect

On the day this news was published, FLO declined 1.78%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Protein per serving: 22 grams Daily value protein: 13% Fiber per serving: 9 grams +5 more

8 metrics

Protein per serving 22 grams Two slices of Nature's Own Life Wheat + Protein bread

Daily value protein 13% Protein daily value (DV) per two-slice serving

Fiber per serving 9 grams Fiber content per serving of Wheat + Protein bread

Adults increasing protein 41% Adults seeking to increase protein intake (Circana data)

Loaf size 16 oz. Package size of Nature's Own Life Wheat + Protein bread

Quarterly dividend $0.2475 per share Dividend declared Nov 14, 2025, 3.1% higher year over year

Annual sales $5.1 billion Flowers Foods 2024 sales reported with dividend declaration

Net income $39.5 million Q3 2025 net income, down 39.2% year over year

Market Reality Check

Price: $10.98 Vol: Volume 4,422,372 is 1.11x...

normal vol

$10.98 Last Close

Volume Volume 4,422,372 is 1.11x the 20-day average of 3,980,156 ahead of this launch news. normal

Technical Shares at $10.65 are trading below the 200-day MA of $14.56, reflecting a pre-news downtrend.

Peers on Argus

Packaged foods peers like SMPL (-3.73%) and NOMD (-0.33%) were down, but no peer...

Packaged foods peers like SMPL (-3.73%) and NOMD (-0.33%) were down, but no peers appeared in the momentum scanner and no same-day peer headlines were recorded, pointing to a company-specific context for FLO.

Historical Context

5 past events · Latest: Jan 06 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 06	Product expansion	Positive	+4.5%	Expanded Dave's Killer Bread snack portfolio with organic breakfast and protein bars.
Nov 17	Product launch	Positive	-2.8%	Launched Supreme Sourdough organic loaf in select West Coast markets.
Nov 14	Dividend declaration	Positive	+0.0%	Raised quarterly dividend and highlighted long streak of consecutive payouts.
Nov 06	Earnings release	Negative	-3.7%	Net income and EBITDA declined despite higher sales and Simple Mills contribution.
Nov 04	Product relaunch	Positive	+1.3%	Reintroduced Oats & Blues loaf nationwide for brand’s 20th anniversary.

Pattern Detected

Product and brand launches have produced mixed but often aligned reactions, with 3 of the last 5 major news events aligning with their immediate price move.

Recent Company History

Over the last few months, FLO highlighted brand innovation and steady capital returns. Dave's Killer Bread releases on Nov 4, 2025 and Nov 17, 2025 expanded organic bread offerings, while a dividend announcement on Nov 14, 2025 marked the 93rd consecutive quarterly payout alongside $5.1 billion in 2024 sales. Q3 2025 earnings on Nov 6, 2025 showed higher net sales but weaker profitability. The new Nature's Own Life Wheat + Protein loaf extends this ongoing "better-for-you" product theme.

Market Pulse Summary

This announcement extends Flowers Foods’ better-for-you strategy with a 22-gram-per-serving, high-pr...

Analysis

This announcement extends Flowers Foods’ better-for-you strategy with a 22-gram-per-serving, high-protein Nature’s Own Life loaf, complementing earlier innovation under brands like Dave’s Killer Bread. Context includes solid dividends supported by $5.1 billion in 2024 sales, but also pressure on net income and EBITDA in recent results plus recent insider net selling. Investors may watch future updates on category growth, margins, and adoption of these premium bread offerings.

Key Terms

keto-friendly

1 terms

keto-friendly medical

"a protein-rich, keto-friendly loaf perfect for consumers who are focusing..."

A product labeled "keto-friendly" is marketed as suitable for the ketogenic diet, meaning it contains very low carbohydrates, limited sugars, and a nutrient mix that favors fats over carbs. For investors, the label signals appeal to a specific, health-focused customer segment and can drive sales or premium pricing, but it isn’t tightly defined by regulators so claims vary in accuracy and may carry marketing or compliance risk—like a "waterproof" tag that can mean different things in different products.

AI-generated analysis. Not financial advice.

New loaf packs 22 grams of protein per two bread slices

THOMASVILLE, Ga., Jan. 13, 2026 /PRNewswire/ -- Nature's Own^®, the nation's No. 1 selling bread brand, has introduced Nature's Own Life™ Wheat + Protein bread, a protein-rich, keto-friendly loaf perfect for consumers who are focusing on better-for-you food choices in 2026 and beyond. With 22 grams of protein per two bread slices (13% DV), Nature's Own Life Wheat + Protein is a great fit for those following a high-protein diet or looking for ways to try protein-first eating. Additionally, with nine grams of fiber per serving, it's an excellent source of fiber and a high-flavor option for carb-conscious consumers.

"Forty-one percent of adults are actively seeking to increase their protein intake, according to Circana," said Krystle Farlow, senior director of brand management at Nature's Own. "To meet their needs, we've developed a tasty, protein-rich and keto-friendly sandwich bread that also delivers on the Nature's Own brand promise of no artificial flavors, colors, preservatives, and no high fructose corn syrup."

Known for its soft, pillowy sandwich bread, Nature's Own has introduced this new 16 oz. loaf as an addition to its extensive selection of breads, buns and rolls. Nature's Own Life Wheat + Protein joins other better-for-you products in the brand's portfolio, including its popular Nature's Own Life Keto lineup.

Nature's Own Life Wheat + Protein bread is available at participating retailers nationwide. Prices may vary by location.

About Nature's Own
Upholding a commitment to quality, Nature's Own Bread emphasizes freshness and irresistibly soft texture, maintaining standards that were first introduced in 1977 by Flowers Foods (NYSE: FLO), one of the largest producers of packaged bakery foods in the United States. Today, Nature's Own is America's number one selling loaf bread brand - known for providing a variety of products with no artificial preservatives, colors or flavors and no high fructose corn syrup. The brand offers a delicious selection of fresh, soft variety breads, buns, rolls and more. Learn more at naturesownbread.com.

Media Contact:
Jacob Teetzmann
jteetzmann@tombras.com 
423.494.3673

View original content to download multimedia:https://www.prnewswire.com/news-releases/natures-own-launches-life-wheat--protein-bread-302659118.html

SOURCE Nature's Own

FAQ

What are the nutrition facts for Nature's Own Life Wheat + Protein (FLO) announced Jan 13, 2026?

The loaf lists 22 grams of protein per two slices (13% DV) and 9 grams of fiber per serving.

Is the new Nature's Own Life Wheat + Protein loaf keto-friendly (FLO)?

Yes, the company describes the Life Wheat + Protein loaf as keto-friendly and suited for carb-conscious consumers.

What size is the Nature's Own Life Wheat + Protein loaf (FLO) released Jan 13, 2026?

The product is sold as a 16 oz. loaf.

Does Nature's Own Life Wheat + Protein contain artificial ingredients (FLO)?

The brand states the loaf contains no artificial flavors, colors, preservatives, and no high fructose corn syrup.

Where can I buy Nature's Own Life Wheat + Protein (FLO) after the Jan 13, 2026 launch?

The loaf is available at participating retailers nationwide, with prices that may vary by location.

How does Nature's Own position the new Life Wheat + Protein loaf for consumers (FLO)?

The company positions it as a protein-first, high-fiber sandwich bread for those increasing protein intake or following keto-friendly diets.