Funko Hits Licensing Homerun With Personalized MLB Pop! Yourself Collectibles

Fans Can Officially Customize Their Own Official MLB Collectible Utilizing All 30 Team Logos

EVERETT, Wash.--(BUSINESS WIRE)-- Funko, Inc. (Nasdaq: FNKO), a leading global pop culture brand, is stepping up to the plate with a new Major League Baseball collaboration that expands the company’s personalized collectibles experience, Pop! Yourself. Available now, collectors can show their pride by outfitting their personalized Pop! Yourself figure in official jerseys sporting the logo from any of the 30 MLB teams.

MLB Fans can create their own Pop! figures wearing favorite team logos.

“We’re excited to work with Major League Baseball to offer baseball fans a new way to celebrate their love for the game and their favorite team through our Pop! Yourself experience,” said Jen Hann, General Manager of Pop! Yourself at Funko. “The overwhelming response to Pop! Yourself has shown just how much fans enjoy creating personalized collectibles, and expanding the experience to include all 30 MLB teams is the next step in our mission to allow sports fans to express their fandom in fun and innovative ways.”

Available for $45 each through the Pop! Yourself platform, the customizable keepsake comes with a team jersey of choice, two themed accessories (e.g., baseball, glove, foam finger, popcorn), and official MLB packaging. This launch adds to Funko’s growing roster of licensed MLB items, including Pop! collectibles of fan-favorite players available at Funko.com.

For fans to create their own personalized Pop! Yourself collectible, they can visit funko.com/build-your-custom-pop. Pop! Yourself is Funko’s personalized product offering, tapping into the $30 billion* personalized gifting market. As a leading pop culture lifestyle brand, Funko is delivering more customization than ever, making collecting more personal, meaningful, and fun. Pop! Yourself celebrates life’s biggest (and smallest) moments, from birthdays and graduations to weddings, holidays, and everything in between. *Source: Market Research Future

ABOUT FUNKO

Funko is a leading global pop culture lifestyle brand, with a diverse collection of brands, including Funko, Loungefly, and Mondo, and an industry-leading portfolio of licenses. Funko delivers industry-defining products that span vinyl figures, micro-collectibles, fashion accessories, apparel, action toys, high-end art, music collectibles, among others, many of which are at the forefront of the growing Kidult economy. Through these products, which include the iconic original Pop! line, Bitty Pop!, and Pop! Yourself, Funko inspires fans across the globe to express their passions, build community, and have fun. Founded in 1998 and headquartered in Washington state, Funko has offices, retail locations, operations, and licensed partnerships in major consumer geographies across the globe. Learn more at Funko.com, Loungefly.com, MondoShop.com, and Droppp.io, and follow us on TikTok, X, and Instagram.

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42West on behalf of Funko

Funko@42West.com

Source: Funko, Inc.