Forrester Research, Inc. reports company developments tied to its independent research, data, and advisory services for technology, customer experience, digital, marketing, revenue, and product leaders. News commonly covers quarterly financial results, contract value trends, revenue guidance, and management commentary on the company’s research and advisory model.
Company updates also feature Forrester AI, formerly Izola, and integrations that deliver Forrester research within workplace tools such as Microsoft Teams and Microsoft 365 Copilot. Recurring releases include enterprise AI research, B2B go-to-market studies, global technology awards, B2B Summit programming, and events that showcase the company’s research frameworks and client-facing advisory themes.
Forrester Research (Nasdaq: FORR) reported third-quarter revenue of $86.1 million, down from the comparable quarter a year earlier. Revenue was $94.3 million in 2025. Contract value fell 3.5% year over year to $281.9 million. The GAAP net loss widened to $4.4 million, or $0.23 per diluted share, from $2.1 million, or $0.11 per share. Adjusted earnings fell to $0.24 per diluted share from $0.37.
Forrester raised the low end of its 2026 earnings-per-share guidance. It expects approximately $350.0 million–$360.0 million in annual revenue, a decline of 11.8%–9.3%, and a GAAP diluted loss of approximately $0.79–$0.74 per share. Adjusted diluted EPS is projected at approximately $0.77–$0.82. Client retention improved to 78% from 74%. Cash, cash equivalents and marketable investments totaled $117.611 million at September 30, versus $127.656 million at year-end; debt declined to $30 million from $35 million.
Forrester (FORR) predicts AI will account for 20% of all business technology spending in 2027. Its forecasts include global technology spending reaching $6.1 trillion, a quarter of AI infrastructure requests for proposals requiring non-NVIDIA accelerator options, and an AI-generated software error causing a global outage across multiple industries. It also predicts a quantum computing advance will force technology leaders to reassess readiness and investment priorities.
Forrester (FORR) published its 2027 B2B go-to-market predictions, forecasting that AI agents will influence 75% of business purchase decisions.
The company expects buyers to double their human interactions to validate AI-generated recommendations and predicts that two-thirds of providers will lose deals because buyers cannot verify their claims. It also forecasts that marketing leaders will eliminate as many as 25% of roles in anticipation of AI productivity gains that fall short. Most chief marketing officers would then cut programs to restore staffing capacity or accept reduced execution with smaller teams.
Forrester (FORR) predicts rising AI costs will force business-to-consumer marketing leaders to scale back a third of AI initiatives in 2027. Its outlook links the pressure to growing AI usage and marketing technology vendors increasingly charging by usage, making interactions, generated assets, and automated workflows billable events.
Forrester also forecasts 20% growth in customer experience staffing after two years of widespread layoffs, with hiring focused on AI-supporting roles. It expects human-generated content to become a top priority again for 50% of brands as marketers seek trust and credibility. The firm predicts one in 20 US and UK consumers will abandon traditional shopping for conversations, with routine purchases increasingly handed to autonomous AI agents.
Forrester Research (FORR) will broadcast its third-quarter earnings conference call on October 29, 2026, at 4:30 p.m. ET. The call will be available at Forrester.com, with a replay on the company’s website. Investors should log on at least 15 minutes before the broadcast.
Forrester (FORR) unveiled its 2027 European predictions, forecasting selective changes in technology relationships rather than a break with existing partners. The company expects more than half of European companies embracing AI to reduce dependence on US hyperscalers, large cloud providers, over sovereignty concerns, moving critical data and applications to European providers.
Forrester also forecasts manufacturing job losses before the EU levies 25% tariffs in response to Chinese exports, competition among Chinese, US and European robotaxi providers on European roads, and digital restraint among a quarter of UK teens. Its outlook identifies a lack of end-to-end sovereign alternatives as a constraint on Europe's digital autonomy.
Forrester (Nasdaq: FORR) has launched its AI Disruption Model to evaluate how AI will accelerate, disrupt, reshape, or have limited impact on 17 technology and service categories spanning 200+ markets. The framework highlights growth for AI enablers such as infrastructure, data/AI platforms, and cybersecurity, while flagging disruption risk for labor-intensive knowledge-work services and transformative effects on many enterprise software categories.
Forrester (Nasdaq: FORR) has finalized a $5.7 million agreement with the United States Department of the Air Force, covering the US Air Force and US Space Force, to expand enterprise access to its research, advisory services, and AI-enabled insights for more than 2,300 personnel.
The deal establishes a unified research and advisory program across Major Commands, Field Commands, and Headquarters. According to Forrester, the agreement, executed under the Department of War Enterprise Software Initiative BPA, aims to support DAF modernization, AI-enabled decision-making, Zero Trust architectures, and agentic AI system design while improving visibility into usage and outcomes.
Forrester (Nasdaq: FORR) reported second-quarter 2026 revenue of $100.2 million, down from $111.7 million in 2025, and contract value of $283.2 million, a 3% year-over-year decline. GAAP net income rose to $15.3 million, or $0.78 per diluted share, versus $3.9 million, or $0.20, a year earlier. Adjusted net income was $7.7 million, or $0.40 per diluted share, compared with $9.8 million, or $0.51.
According to Forrester, client retention reached 77% and wallet retention 89%. The company ended June 30, 2026 with $130.8 million in cash, cash equivalents, and marketable investments and $35.0 million of debt. Forrester restarted its stock buyback program, repurchasing $0.96 million of shares. Full-year 2026 GAAP revenue guidance is $350–$360 million, implying a 11.8%–9.3% decline, with a projected GAAP diluted loss per share of $(0.84)–$(0.74) and adjusted EPS of $0.72–$0.82.
Forrester (Nasdaq: FORR) has released the full agenda for its 2026 Security & Risk Forum, to be held in Washington, DC, on November 9–10, 2026. The event centers on the theme “The Security Singularity,” examining how AI reshapes security, risk, and trust practices.
According to Forrester, sessions will help security and risk leaders govern AI-driven autonomy, secure real-time vulnerabilities, and build trustworthy, explainable, and auditable AI systems. The Forum features analyst-led keynotes, workshops, networking, an AI security certification, and the 2026 Security & Risk Enterprise Leadership Award, plus a 10% registration discount for sign-ups by July 31.