GameSquare Provides Details for July 29 Livestream To Discuss $250 Million Onchain Treasury Strategy

Rhea-AI Summary

GameSquare Holdings (NASDAQ:GAME) has announced details for its upcoming livestream on July 29, 2025, at 12:00 p.m. ET to discuss its ambitious $250 million Ethereum treasury strategy. The event will feature CEO Justin Kenna alongside notable crypto leaders including Ryan Zurrer of Dialectic, Robert Leshner of Superstate, and Rhydon Lee of Goff Capital.

The company has recently made significant moves in the crypto space, including partnering with Dialectic, planning a $250 million ETH treasury expansion, and acquiring the Cowboy Ape CryptoPunk. These initiatives align with GameSquare's mission to bring digital-native expertise to public markets, building on its core business of connecting mainstream players with digital-native audiences.

Positive

• None.

Negative

• Significant capital allocation to volatile crypto assets may pose financial risks
• Execution risks in implementing large-scale crypto treasury strategy

Insights

Financial Technology Analyst

GameSquare is aggressively pivoting to crypto with a $250M ETH treasury strategy, signaling a bold but potentially risky financial transformation.

GameSquare's announcement of a $250 million ETH treasury strategy represents a dramatic acceleration into the cryptocurrency space. This is not merely a financial move but a fundamental strategic pivot that carries both significant opportunities and substantial risks.

The company has rapidly advanced this strategy through three key moves: partnering with Dialectic AG (a crypto-focused investment firm), planning to scale its Ethereum treasury to $250 million, and acquiring a high-profile NFT (the "Cowboy Ape" CryptoPunk). These actions signal a comprehensive commitment rather than experimental dabbling.

What's particularly noteworthy is the caliber of crypto advisors GameSquare has assembled - Ryan Zurrer (Dialectic), Robert Leshner (Superstate/Compound founder), and Rhydon Lee (Goff Capital). These are established figures in decentralized finance who bring substantial credibility. The company appears to be building an expert ecosystem around this transition rather than making isolated investments.

GameSquare is positioning this crypto strategy as a natural extension of its existing business model in connecting mainstream players with digital-native audiences. Their underlying thesis seems to be that cryptocurrency adoption represents the next evolution of digital culture, one they're uniquely positioned to bridge.

However, investors should recognize the inherent volatility in crypto assets. Committing $250 million to Ethereum represents significant concentration risk, especially for a company traded on traditional markets. While potential appreciation could drive shareholder value, the inverse scenario poses material downside risk. The timing of this move also coincides with renewed interest in cryptocurrency markets, raising questions about whether this represents strategic foresight or market-cycle opportunism.

Conversation will feature visionary crypto leaders Ryan Zurrer of Dialectic, Robert Leshner of Superstate, and Rhydon Lee of Goff Capital

FRISCO, TEXAS / ACCESS Newswire / July 28, 2025 / GameSquare Holdings, Inc. (NASDAQ:GAME) provides a link for its previously announced livestream on July 29, 2025 at 12:00 p.m. ET. The livestream will feature Justin Kenna, CEO of GameSquare, alongside its newest advisors and investors, a collective of the most forward-thinking leaders in decentralized finance:. Ryan Zurrer, Founder of Dialectic AG, Robert Leshner, CEO of Superstate, and Rhydon Lee of Goff Capital.

Tomorrow's discussion comes at a pivotal moment for GameSquare, as the company accelerates its push into crypto with a series of bold, strategic moves. In just a matter of weeks, GameSquare has partnered with Dialectic, announced plans to scale its ETH treasury to $250 million, and acquired the Cowboy Ape, one of the most iconic CryptoPunks in a headline-grabbing deal that underscored the company's belief in the long-term cultural and financial value of digital assets. These decisions aren't isolated plays; they reflect GameSquare's broader commitment to bringing digital-native fluency to public markets, with an approach rooted in culture, credibility, and strategic execution.Kenna, Zurrer, Leshner and Lee will provide a transparent, front-row look at the Company's strategy, unpack the thinking behind these latest moves and explain what sets GameSquare apart from other public companies deploying ETH treasury strategies.

One of the key messages that the team will relay in tomorrow's livestream is that GameSquare isn't just another ETH treasury company. Since its inception in 2020, it's created a core business that was built by connecting mainstream players to digital native audiences and educating the traditional marketplace on internet culture. A true market leading digital company, GameSquare provides services across advanced technology and data solutions, internet-first creative and production agencies, and the development and execution of authentic content and live experiences that uniquely serve internet-native audiences. The reason GameSquare has progressed their financial strategy into crypto is because it is a natural expansion of the Company's current ecosystem that is truly authentic.

The livestream can be accessed at https://event.choruscall.com/mediaframe/webcast.html?webcastid=1zuS67xu and is also available at https://investors.gamesquare.com/events-and-presentations/events/default.aspx.

About GameSquare Holdings, Inc.

GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. Complementing our operating strategy, GameSquare operates a blockchain-native Ethereum treasury management program designed to generate onchain yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

Forward-Looking Statements:

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance, revenue, growth and profitability; and the Company's ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow its business and being able to execute on its business plans, the success of Company's vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

GameSquare Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com

GameSquare Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

GameSquare Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.

View the original press release on ACCESS Newswire

FAQ

What is GameSquare's (NASDAQ:GAME) planned Ethereum treasury strategy?

GameSquare plans to scale its ETH treasury to $250 million as part of its strategic expansion into crypto, demonstrating its commitment to digital assets.

Who will be participating in GameSquare's July 29, 2025 livestream?

The livestream will feature CEO Justin Kenna, along with crypto leaders Ryan Zurrer (Dialectic), Robert Leshner (Superstate), and Rhydon Lee (Goff Capital).

What recent crypto-related acquisitions has GameSquare (GAME) made?

GameSquare has recently acquired the Cowboy Ape CryptoPunk, a significant digital asset acquisition, and formed a partnership with Dialectic.

How can investors access GameSquare's July 29 livestream?

Investors can access the livestream through the company's investor relations website or directly via https://event.choruscall.com/mediaframe/webcast.html?webcastid=1zuS67xu.

What is GameSquare's core business model?

GameSquare provides advanced technology and data solutions, internet-first creative and production agencies, and develops authentic content and live experiences for internet-native audiences.