GameSquare's Stream Hatchet Unveils its Annual Live Streaming Trends Report for 2024

Rhea-AI Summary

Stream Hatchet, a GameSquare Holdings (NASDAQ:GAME) subsidiary, released its 2024 live streaming trends report showing significant industry growth. The report highlights a 12% year-over-year increase in hours watched, totaling 32.5B hours. Twitch maintained market dominance with 61% market share, followed by YouTube Gaming (22.9%) and Kick (5.7%).

Key findings include strong subscriber growth with 16M monthly subscriptions purchased on Twitch, indicating a shift toward loyalty-based monetization. The report also notes the emergence of regional streaming platforms following Twitch's shutdown in South Korea and TikTok's brief interruption in the US. These events suggest further market diversification in 2025, with predictions of continued growth in creator economy and subscription-based models.

Positive

• 12% YoY growth in live streaming hours watched, reaching 32.5B hours
• Strong subscription growth with 16M monthly subscriptions on Twitch
• Market diversification with emerging regional platforms showing adaptation capability

Negative

• None.

Insights

Market Research Analyst

The 2024 streaming analytics report reveals compelling market dynamics that position GameSquare advantageously in the digital entertainment ecosystem. The 12% year-over-year growth in streaming viewership, reaching 32.5 billion hours watched, signals a robust recovery approaching pandemic-era peak levels.

Several key developments warrant attention:

• The emergence of regional platforms like SOOP Korea and Chzzk following Twitch's South Korean exit demonstrates market adaptability and creates opportunities for analytics services in new territories.
• The 16 million monthly Twitch subscriptions highlight a significant shift toward loyalty-based monetization, suggesting enhanced revenue stability for platforms and content creators.
• Platform diversification, with YouTube Gaming capturing 22.9% market share and Kick at 5.7%, indicates growing demand for comprehensive analytics across multiple platforms.

For GameSquare, Stream Hatchet's position as a leading analytics provider becomes increasingly valuable as the market fragments and demands more sophisticated cross-platform insights. The trend toward subscription-based models and regional platform emergence creates opportunities for expanded analytics services and consulting offerings.

The shift in news consumption patterns toward individual creators represents a particularly noteworthy trend, potentially opening new revenue streams for analytics services targeting news organizations and brands seeking to understand and adapt to these changing dynamics.

• Stream Hatchet's Yearly Report for 2024 shows that live streaming is back with a 12% year-over-year increase in hours watched

• New Stats Show Signs of Market Shifts for a Diversified Streaming Platform Economy in 2025

• Major Subscriber Growth for Creator Economy (16M Purchased on Twitch) Indicates Spike in Loyalty-Based Monetization Models

View the report: here

FRISCO, TX / ACCESS Newswire / January 30, 2025 / Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), has released its 2024 live streaming trends report, which offers a detailed analysis of the recent state of the live-streaming market, including the popularity of streaming platforms, game publisher IP, popular media, and creators.

Access to the report is available at http://streamhatchet.com/reports/2024-yearly-report-in-live-streaming-trends

"Stream Hatchet's 2024 report shows the resurgence of the live streaming industry, which is approaching peak levels last seen during the Covid-19 pandemic," said Justin Kenna, CEO of GameSquare. "Live streaming trends and audience engagement demonstrate the growth of the creator economy and its power connecting with new audiences across emerging platforms. The report shows that trends gained momentum in 2024, which should position 2025 to be an epic year for the industry."

Key Insights from Stream Hatchet's Yearly Report For 2024:

1. Live Streaming's Resurgence & Future Growth

• EOY Data: Live streaming continues to increase with a 12% growth in 2024 and 32.5B hours watched.

• Predictions: Major audience for creator economy to continue expanding which will in turn cause the platform marketplace to diversify and cause advertising & monetization strategies to shift to subscription-based models.

• It will also continue to shift where consumers get their news - as more people watch individual streamers & creators to get their updates rather than the outlet or brand broadcasting the original content.

2. The Rise of New Streaming Platforms & Market Shifts

• DATA: Twitch remains dominant (61% market share), but YouTube Gaming (22.9%) and Kick (5.7%) are growing as strong alternatives - showing a diversified marketplace.

• South Korea's Twitch shutdown led to new local platforms (SOOP Korea & Chzzk) emerging, showing regional markets are willing to adapt. Similarly, in the US, even though the TikTok shutdown was brief, it opened a dialogue about data & ownership that will likely evolve the platform market in 2025.

• Prediction: More regional streaming platforms will likely launch in response to geopolitical and regulatory changes, diversifying the global landscape.

3. Creator Economy & Loyalty-based Subscriptions

• DATA: Viewers spent heavily on subscriptions in 2024, with 16M subs purchased monthly on Twitch.

• The success of subathons shows that fans are more loyal than ever-offering creators new monetization opportunities beyond traditional sponsorships.

• Prediction: Loyalty-based monetization models (e.g., exclusive content, tiered perks) will be key for creators in 2025, and traditional media should pay attention!

For more information on Stream Hatchet and insight into the esports and streaming markets, please visit their website at www.streamhatchet.com.

About GameSquare Holdings, Inc.

GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.

To learn more, visit www.gamesquare.com.

About Stream Hatchet

Stream Hatchet is the leading provider of data analytics for the live streaming industry. With a suite of services encompassing a user-friendly SaaS platform, custom reports, and strategic consulting, Stream Hatchet is a trusted guide for those navigating the dynamic landscape of live streaming. The company has up to 7 years of historical data with minute-level granularity from 20 platforms, Stream Hatchet provides stakeholders in the live streaming industry with powerful insights to drive innovation and growth. Stream Hatchet partners with a diverse clientele - from video game publishers and marketing agencies to esports organizers and teams - who rely on the company's cutting-edge data analytics to optimize their marketing strategies, secure lucrative sponsorships, enhance esports performance, and build successful tournaments.

For more information visit www.streamhatchet.com.

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.

View the original press release on ACCESS Newswire

FAQ

What was Stream Hatchet's reported growth in live streaming hours for GAME in 2024?

Stream Hatchet reported a 12% year-over-year increase in live streaming hours watched, reaching 32.5B hours in 2024.

How many monthly subscriptions were purchased on Twitch according to GAME's 2024 report?

According to the report, 16 million subscriptions were purchased monthly on Twitch during 2024.

What was Twitch's market share in 2024 according to GAME's Stream Hatchet report?

Twitch maintained 61% market share, leading YouTube Gaming at 22.9% and Kick at 5.7%.

What major platform changes occurred in the streaming market according to GAME's 2024 report?

The report highlighted Twitch's shutdown in South Korea leading to new platforms (SOOP Korea & Chzzk), and TikTok's brief US shutdown impacting platform market dynamics.

What are Stream Hatchet's predictions for GAME's streaming market in 2025?

The report predicts continued expansion of the creator economy, more regional streaming platforms emerging, and a shift toward subscription-based monetization models.