Zoned, a GameSquare Company, Announces New Project Wins Under New President

Rhea-AI Summary

Zoned, a GameSquare Holdings (NASDAQ:GAME) subsidiary, has announced new brand partnerships expected to generate over $3 million in high-margin revenue. The projects include marketing campaigns for Topgolf and DairyMax, along with upcoming collaborations with leading global sports, media, and entertainment companies.

This accelerated deal momentum follows organizational changes, including the promotion of Carlos Tovar as President in April 2024, growth in UEFN campaigns, and a revitalized strategy incorporating media buying. Zoned's success is attributed to its unique platform for engaging hard-to-reach audiences and its integration with GameSquare's technology and IP resources.

Positive

• New projects expected to generate over $3 million in high-margin revenue
• Secured partnerships with renowned brands like Topgolf and DairyMax
• Upcoming collaborations with leading global sports, media, and entertainment companies
• Expanded service offerings to include media buying for full-service marketing capabilities
• Strong profitability levels within GameSquare's business model

Negative

• None.

Insights

Financial Analyst

The announcement of new project wins by Zoned, a GameSquare subsidiary, is moderately positive for investors. The expected $3 million in high-margin revenue from these projects could boost GameSquare's financial performance. However, it's important to note that this figure represents project-based income rather than recurring revenue.

The diversification of clients, including Topgolf and DairyMax, along with upcoming projects with global sports, media and entertainment companies, suggests a broadening client base. This could potentially reduce risk and increase stability. The mention of strong profitability levels at Zoned is encouraging, but without specific margins or comparisons to industry standards, it's difficult to gauge the full impact.

Investors should monitor how these new projects translate into actual financial results in upcoming quarters. While positive, this news alone may not significantly alter GameSquare's overall financial outlook, given the company's broader operations and market capitalization.

Market Research Analyst

The revitalization of Zoned under new leadership and its expanded capabilities, including media buying and UEFN campaigns, position the company to capitalize on the growing gaming and youth marketing sectors. The focus on reaching Gen Z, Gen Alpha and Millennial audiences aligns with current market trends, as brands increasingly seek to engage these demographics.

GameSquare's integration of Zoned into its next-generation media platform could create synergies and competitive advantages. The company's association with FaZe Clan, a prominent gaming organization and its large gaming media network in North America (verified by Comscore) provide unique assets in the competitive digital media landscape.

However, the rapidly evolving nature of digital marketing and gaming industries presents both opportunities and challenges. Zoned's success will depend on its ability to consistently innovate and deliver measurable results for clients in this dynamic environment. Investors should monitor Zoned's ability to maintain its momentum and adapt to changing market conditions.

New projects are expected to generate over $3 million of high margin revenue

FRISCO, TX / ACCESSWIRE / August 8, 2024 / Zoned, a full service marketing agency dedicated to bridging the gap between gaming and pop-culture, and wholly owned subsidiary of GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), today announced that it has signed multiple new brand partnerships. Zoned expects these new projects will generate over $3 million in revenue.

New projects include marketing campaigns for renowned brands such as Topgolf and DairyMax, as well as multiple, soon-to-be announced, projects with leading global sports, media, and entertainment companies. Accelerating deal momentum reflects several organizational changes at Zoned, including the promotion of Carlos Tovar as President, continued growth of UEFN campaigns, a revitalized go to market strategy that now includes media buying for full-service marketing capabilities, and the growing benefits of GameSquare's next generation media platform.

"Zoned is an important component of GameSquare's business model, with strong levels of profitability. Since taking over as President in April 2024, Carlos has done a tremendous job revitalizing the organization to attract new global brand partners," said Justin Kenna, CEO of GameSquare. "Zoned has created a proven model that offers a unique and differentiated platform for brands as they look for partners to help them engage with hard-to-reach audiences."

"Over the past several months, Zoned has dedicated significant efforts to optimizing and enhancing its go-to-market strategy. As a result, we have built a stronger organization equipped with a leading infrastructure, specifically tailored to assist brands in navigating the increasingly complex marketing landscape, particularly as they look for ways to reach youth audiences. In addition, as part of GameSquare we have the full resources of the Company's technology platform, and owned and operated IP to enhance the value we provide our global brand partners," said Carlos Tovar, President of Zoned.

About GameSquare Holdings, Inc.

GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.

To learn more, visit www.gamesquare.com.

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.

View the original press release on accesswire.com

FAQ

What new partnerships has Zoned, a GameSquare company (NASDAQ:GAME), announced in August 2024?

Zoned has announced new partnerships with Topgolf and DairyMax, as well as upcoming projects with leading global sports, media, and entertainment companies. These new projects are expected to generate over $3 million in high-margin revenue.

Who is the new President of Zoned, and when was he appointed?

Carlos Tovar was promoted to President of Zoned in April 2024. Since taking over, he has been credited with revitalizing the organization and attracting new global brand partners.

How has Zoned's go-to-market strategy changed recently?

Zoned has optimized its go-to-market strategy by building a stronger organization with leading infrastructure, tailored to help brands reach youth audiences. They have also expanded their services to include media buying for full-service marketing capabilities.

What is GameSquare Holdings' (NASDAQ:GAME) mission according to the press release?

GameSquare's mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences through their next-generation media, entertainment, and technology capabilities.