DONNA KARAN NEW YORK UNVEILS ICONIC "REFLECTIONS ON WOMEN" CAMPAIGN FOR FALL 2024

Rhea-AI Summary

Donna Karan New York unveils its Fall 2024 Campaign, "Reflections on Women," building on the success of its spring relaunch. The campaign features eight iconic women who embody the brand's past, present, and future, including Christy Turlington and Amber Valletta. Photographed by Mikael Jansson, the campaign celebrates the multi-faceted nature of modern women.

The Fall 2024 Collection draws inspiration from New York's urban landscape, featuring a predominantly black and gray palette with vibrant accents. The line includes architectural dresses, burnout fabrics, and textured jacquards. The collection will be available in select North American retailers on August 15, 2024, and on DonnaKaran.com.

Positive

• Successful relaunch of the Donna Karan New York brand with the "In Women We Trust" campaign
• Featuring iconic models in the new campaign may increase brand visibility and appeal
• Collection aligns with current fashion trends and consumer needs
• Planned 360-degree marketing approach across North America

Negative

• None.

NEW YORK, Aug. 15, 2024 /PRNewswire/ -- Continuing its iconic revival, Donna Karan New York unveils its Fall 2024 Campaign, "Reflections on Women," with a powerful message that celebrates the multi-faceted nature of modern women.

This past spring, Donna Karan New York relaunched the brand with the "In Women We Trust" campaign, breathing new life into its story and legacy. The campaign featured multiple generations of women as brand storytellers, resonating deeply with a broad audience and giving the brand immediate relevance.  Building on its success this past spring, Donna Karan enhances its storytelling for Fall 2024 by embracing women's dimensional nature—strong yet sensual, powerful, and passionate. This deep emotional connection has always been a brand strength, offering a unique opportunity for further distinction. From apparel to accessories, the line exudes glamour, elegance, and versatility in equal measure, and reflects an accessible luxury positioning that is in step with the needs of women today. Beyond its broader generational appeal, Donna Karan New York assumes a forward-leaning sensibility, recognizing how an empowered yet effortless style speaks clearly to our time.

The Fall 2024 Collection explores some of the defining characteristics of New York, an endless source of inspiration. The urban landscape emerges through various elements, whether the predominantly black and gray palette punctuated with vibrant accents or the liquid satin emulating wet pavement. As the line-up shifts to a series of looks in olive green and gold, there is the sense of leaves changing color as the sun glows through the trees. Burnout fabrics, textured jacquards, supple leather and suede further emphasize the season. Architectural lines take shape in dresses with angles, and cutouts that contour and enhance the body. In this vision of New York after dark, expanses of black are illuminated by gleaming streaks of gold.

The campaign, "Reflections on Women," introduces an iconic group of eight women who share a rich history with the brand and embody Donna Karan's past, present and future: Christy Turlington, Amber Valletta, Alek Wek, Karen Elson, Imaan Hammam, Eva Herzigova, Edie Campbell, and Liu Wen. Set against modern reflective gold and mirrors, this group is captured in various combinations by photographer Mikael Jansson, each reflecting a different element of womanhood. Jansson, one of the world's leading fashion image makers, has a 25+ year relationship with the brand and understands its DNA inherently.

"It's an amazing group of women, and I love the throughline of Donna Karan in us all," states Christy Turlington.

The Donna Karan New York campaign will roll out on all Donna Karan social channels today, highlighting this new group of iconic women sharing their individual stories. The campaign will be amplified with a 360-degree approach across North America through a diversified media mix of high-visibility digital, print, and premium outdoor. The Fall 2024 collection will be available in North America in select retailers on August 15, 2024 and on DonnaKaran.com.

Photographed by Mikael Jansson
Styled by Jessica Diehl
Creative Direction by Trey Laird
Video by Theo Stanley
Hair and make-up by Shay Ashual and Mark Carrasquillo

For press inquiries, please contact:

FOR MEDIA INQUIRIES PLEASE CONTACT:
press@dkny.com

Gabriella Romero
Gabriella.romero@g-iii.com

ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.

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SOURCE G-III Leather Fashions, Inc

FAQ

When will the Donna Karan New York Fall 2024 collection be available?

The Donna Karan New York Fall 2024 collection will be available in select North American retailers and on DonnaKaran.com starting August 15, 2024.

Who are the models featured in Donna Karan New York's "Reflections on Women" campaign?

The campaign features eight iconic women: Christy Turlington, Amber Valletta, Alek Wek, Karen Elson, Imaan Hammam, Eva Herzigova, Edie Campbell, and Liu Wen.

What is the main theme of Donna Karan New York's Fall 2024 collection?

The Fall 2024 collection draws inspiration from New York's urban landscape, featuring a predominantly black and gray palette with vibrant accents, architectural lines, and textures that reflect the city's essence.

Who photographed the Donna Karan New York Fall 2024 campaign?

The Fall 2024 campaign was photographed by Mikael Jansson, a renowned fashion photographer with a 25+ year relationship with the brand.