Welcome to our dedicated page for Gopro news (Ticker: GPRO), a resource for investors and traders seeking the latest updates and insights on Gopro stock.
GoPro, Inc. (NASDAQ: GPRO) regularly issues news and press releases that highlight its role in photographic equipment manufacturing, content creation, and subscription services. This news feed focuses on developments that show how GoPro helps the world capture and share itself in immersive and exciting ways, from new camera launches to AI‑driven software and cloud initiatives.
Recent announcements describe GoPro’s expanding hardware lineup, including the MAX2 360 camera with True 8K video resolution, the LIT HERO ultra‑compact lifestyle camera, and the Fluid Pro AI multi‑camera gimbal designed for GoPro cameras, smartphones, and compact point‑and‑shoot cameras. GoPro also publishes updates on its 360‑specific accessories, such as MAX2 lens kits, extension poles, mounts, power solutions, and protective gear that support immersive capture in demanding environments.
GoPro’s news also covers software and cloud enhancements, including new 360 editing tools in the Quik mobile app, advanced features in the GoPro Player desktop app, and plugins like GoPro ReFrame for DaVinci Resolve. The company reports on AI‑related initiatives such as AI‑powered subject tracking, 360 footage classification, and its AI Training program, which allows subscribers to license cloud‑stored video content for third‑party AI model training.
Investors and creators will find updates on financial results, credit and warrant agreements, and direct equity investments disclosed through earnings releases and 8‑K filings. GoPro also shares recognition such as Technology & Engineering Emmy Awards for its 360 technology and inclusion in Newsweek’s World’s Most Trustworthy Companies list. Bookmark this page for an organized view of GoPro’s product announcements, financial disclosures, partnerships, and creator‑focused programs.
GoPro (NASDAQ: GPRO) was named to USA Today’s America's Best Customer Service 2026 list, recognizing its focus on serving creators and customers.
The study screened over 21,000 U.S. companies, narrowed to > 7,100 for evaluation; > 32,000 consumers were surveyed between September and October 2025, and researchers analyzed 3.1 million online reviews across seven service categories.
Jeff Terrell, Senior Director of Customer Support, credited the support team and employees for the recognition.
GoPro (NASDAQ: GPRO) and ASUS launched the co-branded ASUS ProArt GoPro Edition laptop, a 13-inch, 360° convertible touch-screen device built for on-the-go editing of high-resolution and 360° footage.
Key features include a 1.39 kg ultra-portable chassis, reusable packaging that converts to a carrying case, local AI acceleration for faster editing and generative video workflows, and StoryCube, a Windows app that integrates GoPro Cloud, AI sorting, and one-tap GoPro Player access. Global availability begins in Q1 2026, with U.S. retail availability in Spring 2026.
GoPro (NASDAQ: GPRO) announced that subscribers have contributed over 300,000 hours of video to its AI Training program as of Dec 11, 2025 — more than double the amount available in Q3. The program launched in August 2025 as an invitation-only pilot for a few thousand U.S. subscribers and enables participants to opt in to license cloud video for AI model training.
GoPro said it will expand participation to more subscribers while it advances negotiations for third-party AI licensing deals. As of the last earnings call, GoPro reported > 2.42 million subscribers and > 13 million hours of content in the GoPro cloud. Subscribers earn 50% of license revenue that GoPro expects to generate on their behalf.
GoPro (NASDAQ: GPRO) announced that its new MAX2 360 camera won top industry awards from WIRED, Tom's Guide, CNET, PCMag and earned GoPro its third Emmy® Award for 360 technology on December 3, 2025. MAX2 is highlighted for True 8K 360 video, twist-and-go replaceable lenses, AI editing tools, and simplified user workflows.
MAX2 is available now for $399.99 (currently $100 off) on GoPro.com and at retailers including Amazon, Best Buy, Costco, Currys, JB Hi-Fi, and MediaMarkt; activity-specific bundles are also $100 off on GoPro.com.
GoPro (NASDAQ: GPRO) on Nov 19, 2025 released firmware and Quik app updates that add pro features to the MAX2 360 camera and mobile editing suite.
Key upgrades include GoPro Labs support with up to 300Mbps bitrate, one-click HDRI Merge (8–11 bracketed exposures), expanded Protune controls (blur and noise reduction), stitch tuning (Depth Lock/Depth Smoothing), new MAX2 presets and video modes, and Quik app 360 tools (Speed tool, HyperSmooth control, updated Lens tool). Updates are available today via the Quik app and GoPro.com.
GoPro (NASDAQ: GPRO) was named to Newsweek's World's Most Trustworthy Companies list for the second consecutive year, ranking #5 in the Appliances & Electronics category.
The ranking used an independent survey of more than 65,000 participants across 20 countries and a social listening analysis of over 500,000 online mentions to assess public sentiment, evaluating companies across three trust dimensions: customer, investor, and employee. The company highlighted the recognition as validation of its focus on product quality and innovation.
GoPro (NASDAQ: GPRO) served as the Exclusive Action Camera Partner for Red Bull Rampage on Nov 17, 2025, capturing the men's and women's freeride mountain biking competitions in Utah.
GoPro athletes Jaxson Riddle won Best Trick for a Backflip Heel Clicker (first-ever in competition) and Reed Boggs finished in the top 5 with a run that included a 50-foot step-down into a 45-foot 360. Most riders used GoPro cameras, including the True 8K 360 MAX2, the lightweight 4K LIT HERO, and the flagship HERO13 Black with Ultra Wide Lens, producing immersive POV footage.
Full event POVs and replays are available on GoPro's YouTube channel and the Red Bull Bike YouTube channel.
GoPro (NASDAQ: GPRO) announced on November 13, 2025 that founder and CEO Nicholas Woodman made a direct investment of $2 million by purchasing Class A common stock from the company through a trust affiliated with him.
The company said the investment signals Woodman's confidence in GoPro's product diversification strategy and its 2026 product pipeline. The company referred investors to its Form 8-K filed with the SEC for additional details.
GoPro (NASDAQ: GPRO) reported Q3 2025 results for the quarter ended September 30, 2025. Revenue was $163 million, down 37% year-over-year, with GAAP net loss of $21 million and non-GAAP net loss of $14 million. Gross margin was ~35.2% and adjusted EBITDA was negative $7.9 million. The company generated $12 million in operating cash flow, a $14 million year-over-year improvement. Management reiterated expectations to return to revenue growth and profitability beginning Q4 2025 and in 2026 and launched three new hardware products and new software features.
GoPro (NASDAQ: GPRO) announced a new lineup of accessories for its 360 cameras, including the new MAX2 360, available Oct 22, 2025 on GoPro.com with select retail availability by late November.
Key items include a MAX2 Lens Replacement Kit, Floating Extension Pole (32 inches/80cm), Ski Pole Mount, 40-inch Carbon Fiber Extension Pole, multi-length Carbon Fiber Extension Set, Tripod + Ball Head, multiple 1/4-20 mounting adapters, USB Pass-Through Door, MAX2 Enduro battery and Dual Battery Charger, protective case, and replacement parts. GoPro Subscribers can get up to 50% off accessories.
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