Cinematic Anamorphic Lens Mod for GoPro HERO13 Black Now Shipping and Available Internationally

Rhea-AI Summary

GoPro (NASDAQ: GPRO) announces the international shipping of its new Anamorphic Lens Mod for HERO13 Black, priced at $129.99 MSRP. The lens mod delivers cinematic 21:9 aspect ratio and ultra-wide field of view, targeting professional cinematographers and creators.

The product features in-camera 'de-squeezing' capability and is waterproof. It's part of the new HB-Series Lens Collection, which includes Ultra Wide Lens Mod ($99.99), Macro Lens Mod ($129.99), and ND Filter 4-Pack ($69.99). The complete collection is available for $349.99.

GoPro will launch a bundle combining HERO13 Black with the HB-Series Lens Collection for $699.99 in Q2. All products are currently available individually on GoPro.com and international retailers.

Positive

• Launch of new premium accessory line with potential for higher margins
• Product diversification with four different lens options
• Competitive pricing compared to professional systems
• New bundle offering potential for increased revenue per customer

Negative

• Relatively niche market targeting primarily professional users
• High bundle price point ($699.99) may limit mass market adoption

News Market Reaction

-12.08%

1 alert

-12.08% News Effect

On the day this news was published, GPRO declined 12.08%, reflecting a significant negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Anamorphic Lens Mod for HERO13 Black Delivers Dramatic, Hollywood-like Video for Creators and Filmmakers in a Tremendously Affordable Package

SAN MATEO, Calif., April 3, 2025 /PRNewswire/ -- GoPro (NASDAQ: GPRO) is now shipping the Anamorphic Lens Mod for its new camera, HERO13 Black. Anamorphic Lens Mod delivers expanded performance for creators and filmmakers looking to achieve cinematic and artistic video from HERO13 Black. With a Hollywood-ready 21:9 aspect ratio and ultra-wide field of view complemented by lessened distortion, the Anamorphic Lens Mod is perfect for professional cinematographers, photographers, and creators looking to achieve sought-after Anamorphic perspectives and lens flares in a package that costs a fraction of similar professional systems.

Starting today, Anamorphic Lens Mod for HERO13 Black is shipping on GoPro.com for $129.99 MSRP and is available at retailers internationally.

Anamorphic Lens Mod is quickly becoming a go-to lens for creators and filmmakers looking to achieve cinematic results in a small and affordable camera system.

"Anamorphic Lens Mod and HERO13 Black have expanded what I can create with my GoPro," says GoPro Creator and commercial filmmaker, Chris Rogers. "With the addition of the Anamorphic Lens Mod to my GoPro camera kit, I can capture incredibly dramatic and cinematic perspectives in a durable, and portable package that's stands alongside professional setups that cost tenfold more."

Anamorphic Lens Mod is compatible with HERO13 Black's Auto Detect feature, which intelligently senses Anamorphic Lens Mod and switches the camera into the corresponding mode. In-camera "de-squeezing" delivers video immediately available for review and allows for streamlined post-production editing. The Lens Mod is waterproof and tough enough to withstand the elements – helping you get the shots you need.

Anamorphic Lens Mod ($129.99) joins three other Lens Mod accessories that complete the HB-Series Lens Collection.

• Ultra Wide Lens Mod ($99.99): Transforms HERO13 Black into the ultimate POV camera by capturing more in every shot with a 177° field of view and new 1:1 aspect ratio.
• Macro Lens Mod ($129.99): Expands the creative possibilities of HERO13 Black with variable focus on objects up to 4x closer than the standard GoPro Lens.
• ND Filter 4-Pack ($69.99): Delivers smart, cinematic motion blur in photos and videos with ND4 / ND8 / ND16 / ND32 for pros and novices alike.

Also available this week, the new HB-Series Lens Collection includes the Ultra Wide Lens Mod, Macro Lens Mod, Anamorphic Lens Mod, and ND Filter 4-Pack – all together in one convenient, protective case for $349.99. Later in Q2, customers will also be able to purchase the HERO13 Black + HB-Series Lens Collection as a single bundle for $699.99 to leverage the full power of the HERO13 Black and HB-Series Lens Collection – also packaged together in a protective case.

HERO13 Black, Anamorphic Lens Mod, Ultra Wide Lens Mod, Macro Lens Mod, and ND Filter 4-Pack are all now available individually on GoPro.com.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com. 

Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal. 

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cinematic-anamorphic-lens-mod-for-gopro-hero13-black-now-shipping-and-available-internationally-302419496.html

SOURCE GoPro, Inc.

FAQ

How much does the new GoPro HERO13 Black Anamorphic Lens Mod cost?

The Anamorphic Lens Mod for HERO13 Black is priced at $129.99 MSRP.

What features does the GPRO Anamorphic Lens Mod offer?

It offers cinematic 21:9 aspect ratio, ultra-wide field of view, reduced distortion, in-camera de-squeezing, and is waterproof.

What is included in GoPro's HB-Series Lens Collection and its price?

The collection includes Anamorphic Lens Mod, Ultra Wide Lens Mod, Macro Lens Mod, and ND Filter 4-Pack, priced at $349.99.

When will GPRO release the HERO13 Black + HB-Series Lens Collection bundle?

The bundle will be available in Q2 2025 for $699.99.