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GoPro Launches HERO13 Black Ultra Wide Edition--The Ultimate Immersive POV Camera

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GoPro (GPRO) has launched the HERO13 Black Ultra Wide Edition, a special version of its flagship camera priced at $479.99. The new edition comes with a pre-installed Ultra Wide Lens Mod, offering an enhanced 177° field of view - 36% wider and 48% taller than the standard lens. Key features include unbreakable HyperSmooth stabilization up to 4K60, Horizon Lock capability, and a new 1:1 aspect ratio for flexible post-production editing.

The camera includes advanced features like Auto Detect for lens mods and a hydrophobic lens coating. GoPro also introduced the complete HB-Series Lens Collection, featuring the Ultra Wide, Macro, Anamorphic Lens Mods, and ND Filter 4-Pack, available as a bundle for $449.99.

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Positive

  • New Ultra Wide Lens Mod offers 177° field of view, significantly wider than standard lens
  • Competitive pricing at $479.99 includes both ultra-wide and standard lenses
  • Advanced features like 4K60 resolution and unbreakable HyperSmooth stabilization
  • Versatile 1:1 aspect ratio enables content creation for multiple platforms
  • Expanded product lineup with new HB-Series Lens Collection

Negative

  • Additional lens mods sold separately at premium prices ($89.99-$149.99)
  • Limited to specific GoPro model compatibility (HERO13 Black only)

News Market Reaction

+2.48%
1 alert
+2.48% News Effect

On the day this news was published, GPRO gained 2.48%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

HERO13 Black and Ultra Wide Lens Mod Combine for 177° Field of View, Unbreakable HyperSmooth Video Stabilization and New 1:1 Aspect Ratio Straight Out of the Box for a Value-Added $479.99 Price

SAN MATEO, Calif., May 20, 2025 /PRNewswire/ -- Today, GoPro (NASDAQ: GPRO) announced a special edition of its flagship HERO13 Black camera for capturing the best first-person perspectives—the HERO13 Black Ultra Wide Edition. The specialty edition ships with the Ultra Wide Lens Mod pre-installed on HERO13 Black for up to 177° field of view straight from the box and includes a standard lens in package. It's now available globally and priced at a value-added $479.99 in the U.S.

"The Ultra Wide Lens Mod is my go-to for capturing the most stable, immersive 'put-you-in-the-moment' POV videos—blink and you'll think you're sitting on my handlebars," says professional freeride mountain biker and YouTube creator Sam Pilgrim. "This is my favorite setup for filming YouTube videos."

"And with a 1:1 aspect ratio, I only have to get the shot once, and I can edit the same clip later for horizontal YouTube videos or vertical social media posts," Pilgrim adds.

When paired with HERO13 Black, the Ultra Wide Lens Mod features:

  • Field of view up to 177°, which is 36% wider and 48% taller than the standard lens

  • Unbreakable HyperSmooth stabilization in all video modes up to 4K60 and Horizon Lock to keep footage steady even if your camera rotates a full 360°

  • New 1:1 aspect ratio for flexibility to crop footage to widescreen 16:9 or vertical 9:16 aspect ratio shots in post-production

  • Ultra wide vertical capture without rotating the camera 

  • Scratch-resistant with a hydrophobic lens coating that repels water

As one of the four HB-Series Lenses, Ultra Wide Lens Mod is compatible with HERO13 Black's Auto Detect feature, which intelligently senses the lens mod and switches the camera into the corresponding mode.

The full lineup of HB-Series Lenses includes:

  • Anamorphic Lens Mod ($149.99 USD): Captures cinematic footage in an ultra-wide-angle 21:9 aspect ratio with in-camera "de-squeezing" that makes it easy to capture, review and share anamorphic content without intensive post-production workflows.

  • Macro Lens Mod ($149.99 USD): Expands the creative possibilities with variable focus on objects up to 4x closer than the standard GoPro Lens.

  • ND Filter 4-Pack ($89.99 USD): Delivers smart, cinematic motion blur in photos and videos with ND4 / ND8 / ND16 / ND32 for pros and novices alike.

GoPro also offers the entire suite of lenses as an HB-Series Lens Collection, which includes the Ultra Wide Lens Mod, Macro Lens Mod, Anamorphic Lens Mod, and ND Filter 4-Pack—all together in one convenient, protective case for $449.99 USD.

All the above are available for purchase today on GoPro.com.

About GoPro, Inc. (NASDAQ: GPRO) GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com

Connect with GoPro on FacebookInstagramLinkedInTikTokXYouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/gopro-launches-hero13-black-ultra-wide-editionthe-ultimate-immersive-pov-camera-302460382.html

SOURCE GoPro, Inc.

FAQ

What is the price of the GoPro HERO13 Black Ultra Wide Edition?

The GoPro HERO13 Black Ultra Wide Edition is priced at $479.99 in the U.S., which includes both the ultra-wide and standard lenses.

What are the key features of GPRO's HERO13 Black Ultra Wide Edition?

Key features include a 177° field of view, 4K60 resolution with HyperSmooth stabilization, Horizon Lock, 1:1 aspect ratio, and a hydrophobic lens coating.

How much wider is the HERO13 Black Ultra Wide lens compared to the standard lens?

The Ultra Wide Lens Mod offers a field of view that is 36% wider and 48% taller than the standard GoPro lens.

What is included in GoPro's HB-Series Lens Collection and how much does it cost?

The HB-Series Lens Collection costs $449.99 and includes the Ultra Wide Lens Mod, Macro Lens Mod, Anamorphic Lens Mod, and ND Filter 4-Pack in a protective case.

What aspect ratio does the new HERO13 Black Ultra Wide Edition support?

It supports a 1:1 aspect ratio that can be cropped to widescreen 16:9 or vertical 9:16 aspect ratios in post-production.
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