GoPro Makes it Easy to Turn 360 Video into Stunning, Immersive Content with Powerful New Editing Tools

Rhea-AI Summary

GoPro (NASDAQ: GPRO) has announced significant enhancements to its 360 video editing ecosystem, alongside the launch of its new MAX2 360 camera priced at $499.99. The company introduced a public beta of the GoPro ReFrame plugin for DaVinci Resolve and new features in GoPro Player for macOS Tahoe 26.

The MAX2 camera delivers True 8K 360 video resolution with image quality up to 21% better than competitors. Key software improvements include AI-Powered Object Tracking, Advanced Denoise capabilities, and support for Apple Projected Media Profile (APMP). The Quik mobile app now offers enhanced features like MotionFrame, CameraFx, and cloud-based editing capabilities.

Insights

Consumer Tech Analyst

GoPro's MAX2 camera and enhanced 360 editing tools strengthen product ecosystem, targeting both consumers and professionals with differentiating software capabilities.

GoPro's announcement reveals a strategic expansion of their 360 camera ecosystem through both hardware and software innovations. The new MAX2 camera delivers True 8K 360 video resolution with 21% better image quality than competitors, establishing a clear technical advantage in the action camera market. At $499.99, the pricing positions it as a premium offering.

The more significant development is GoPro's software ecosystem enhancement. The new ReFrame plugin for DaVinci Resolve extends GoPro's professional editing tools beyond their existing Adobe Premiere integration. This dual-platform approach targets professional content creators who generate revenue from action camera footage, potentially expanding GoPro's market beyond casual users.

The implementation of Apple Projected Media Profile support strategically positions GoPro content for optimal viewing on Vision Pro headsets, suggesting the company is preparing for emerging spatial computing platforms. Meanwhile, the AI-powered object tracking and automated editing features in the Quik mobile app address the consumer pain point of complex video editing.

GoPro is clearly executing a differentiation strategy through software, moving beyond hardware commoditization. By building a comprehensive ecosystem spanning consumer to professional use cases, they're creating potential recurring revenue opportunities and higher switching costs for users invested in their workflow. The cloud-based editing emphasis particularly suggests a continued push toward services revenue to complement hardware sales.

New Advanced Editing Capabilities Expand GoPro's Powerful 360 Software Suite for Beginners and Pros Alike

SAN MATEO, Calif., Sept. 25, 2025 /PRNewswire/ -- Today, GoPro (NASDAQ: GPRO) announced the public beta of the GoPro ReFrame plugin for DaVinci Resolve, adding another professional editing option to its robust software ecosystem of easy-to-use tools for viewing, editing and sharing 360 content. The plugin launches alongside the new MAX2 360 camera. MAX2 delivers True 8K 360 video resolution for industry-leading image quality up to 21% better than the competition. Now, it's easier than ever for beginners and professionals alike to get the most out of their 360 footage.

DaVinci Resolve is one of the industry's most popular professional editing platforms. The GoPro ReFrame plugin for DaVinci Resolve gives users full creative control over their 360 content—from experimenting with infinite perspectives like pan, tilt, rotate, and zoom to adjusting the lens curvature to give photos and videos the desired look. The GoPro Reframe plugin for DaVinci Resolve joins the already-beloved Adobe Premiere Pro and After Effects Reframe plugin, serving the two leading professional editing suites.

Additionally, GoPro has introduced two exciting new features in GoPro Player for macOS® Tahoe 26 that elevate your editing experience with GoPro footage:

• Support for Apple Projected Media Profile (APMP) – a new media profile that allows GoPro videos to be displayed accurately, in the highest possible fidelity when viewed in an Apple Vision Pro™ headset.
• Advanced Denoise – intelligently reduces grain and visual noise while preserving detail and sharpness using advanced algorithms, making it ideal for footage captured in challenging lighting conditions or with higher ISO settings. 

Key features for editing 360 content on mobile in the Quik app include:

• AI-Powered Object Tracking – pick a subject and Quik uses the power of AI to keep that object in view and centered, automatically, for the entirety of the clip.
• Easy POV + Selfie Modes – automatically plays back your footage from a front-facing 180° view, or the reverse angle, for awesome third-person selfies that keep you at the center of the action.
• MotionFrame – uses your phone's gyroscope and touch gestures to output a traditional video based on how you move your phone during playback of your 360 video. After creating a re-framed MotionFrame edit, you can choose to "smooth" out your manual pans for a more polished look or leave as "original" if that's the look you prefer.
• CameraFx – add dynamic, cinematic camera movements like backflips, barrel rolls and more with just a tap.
• Keyframing – set your view precisely where you want it and adjust the Digital Lens setting to dial in your perfect perspective and edit.
• Cloud-based Editing – with 360 footage in the GoPro cloud, you can take advantage of Quik's editing tools without worrying about taking up storage space on your phone.
• Automatic Transitions – add and combine unlimited ReFrame Modes throughout an edit, and Quik will create smooth transitions between the clips.

"Our new easy-to-use editing software marks a significant milestone in GoPro's commitment to make it simple for anyone to take their 360 footage to next level," said Nicholas Woodman, GoPro Founder and CEO. "Whether you're a professional editor working in DaVinci Resolve or a weekend adventurer editing on your phone, GoPro's expanded software ecosystem offers the simplified but powerful tools you need to bring your 360 content to life."

GoPro's expanded suite of desktop and mobile 360 editing tools helps you get the most out of your MAX2 360 camera. Preorder MAX2 today at GoPro.com for $499.99USD. Learn more about the GoPro ReFrame for DaVinci Resolve plugin here. Download GoPro Player for Windows and Mac here. Download Quik here.

About GoPro, Inc. (NASDAQ:)
GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro was named one of the World's Most Trustworthy Companies by Newsweek for the second consecutive year, recognized globally for earning and maintaining the trust of customers, investors and employees.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com. 

Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.

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SOURCE GoPro, Inc.

FAQ

What are the key features of GoPro's new MAX2 360 camera?

The MAX2 360 camera offers True 8K 360 video resolution with image quality 21% better than competitors and is available for $499.99.

What new editing tools has GoPro (GPRO) introduced for 360 content?

GoPro has introduced the ReFrame plugin for DaVinci Resolve, new features in GoPro Player for macOS including APMP support and Advanced Denoise, and enhanced mobile editing capabilities in the Quik app with AI-Powered Object Tracking.

How much does the new GoPro MAX2 camera cost?

The GoPro MAX2 camera is available for preorder at $499.99 USD on GoPro.com.

What AI features are included in GoPro's new editing tools?

GoPro's Quik app includes AI-Powered Object Tracking that automatically keeps selected subjects centered in view throughout the clip, along with advanced editing features like MotionFrame and CameraFx.

How can users access GoPro's new 360 editing tools?

Users can access the tools through the GoPro ReFrame plugin for DaVinci Resolve, GoPro Player for Windows and Mac, and the Quik mobile app, all available for download from GoPro's website.