GoPro's Tiny $179* 4K HERO Camera Now Captures Ultra-Wide, Immersive Video with New 4:3 Video Setting and SuperView Digital Lens Settings
Rhea-AI Summary
GoPro (NASDAQ: GPRO) has announced significant updates to its HERO camera, enhancing its capabilities with new 4K 4:3 aspect ratio video settings and SuperView Digital Lens options. The 86-gram camera, priced at $179 ( time offer from $199 MSRP), now offers wider and more immersive video capture.
The new 4:3 aspect ratio utilizes the sensor's full dimensions, ideal for first-person perspectives, selfie shots, and social media sharing on platforms like Instagram, TikTok, and Facebook. The SuperView Digital Lens feature, previously available only in higher-priced models, is now offered as a free in-app option, allowing users to convert 4:3 video into 16:9 format with an enhanced wide-angle effect.
The HERO camera has received recognition from major reviewers, including The New York Times Wirecutter, which named it "The best budget-friendly action camera." The updates are available through the GoPro Quik app on iOS and Android or via GoPro.com.
Positive
- New feature additions (4K 4:3 video and SuperView) enhance product capabilities at no additional cost
- Strong product recognition from major media outlets
- Competitive pricing strategy at $179, positioned as best action camera under $200
- Expanding features previously to premium models to lower-priced offerings
Negative
- Price reduction from $199 to $179 may impact margins
- Heavy reliance on entry-level market segment
News Market Reaction
On the day this news was published, GPRO declined 0.99%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
The Smallest, Lightest and Widest Angle GoPro Camera, Ever—A Camera So Small, You'll Forget It's Mounted to Your Gear
Critically Acclaimed as the Best Action Camera Available for Under
The new 4:3 aspect ratio utilizes the sensor's full height and width when filming and is ideal for capturing:
- Ultra-immersive first-person perspectives that make you and your audience feel "like you're there"
- More engaging selfie shots that easily fit you, your family and friends and your surroundings into the shot
- Taller videos that are better for sharing directly to Instagram, TikTok and Facebook
You can also crop your 4:3 videos to 16:9 aspect ratio for a more traditional widescreen look.
There's also a new SuperView Digital Lens option available in the GoPro Quik App, which lets you convert your massively wide angle 4:3 video into a 16:9 video with a "that's so insanely wide" effect. SuperView makes everything you capture look faster, more immersive and more exciting. Previously only available in more expensive GoPro cameras, the SuperView Digital Lens setting is now available for free as an in-app option for the tiny
With these new updates, the 86-gram HERO camera is now the combined smallest, lightest and widest angle GoPro, ever.
"The new, tiny HERO camera is so small and lightweight, you forget it's there. It's brilliant for everyone from kids to experienced GoPro users looking for the ultimate miniature ultra-wide-angle camera from GoPro," said GoPro's founder and CEO, Nicholas Woodman. "HERO has become one of my favorite GoPros ever, and I'm stoked we continue to improve its performance with each new update," Woodman added.
Independent reviewers are celebrating HERO as the world's best action camera for under
- The New York Times Wirecutter named HERO "The best budget-friendly action camera."
- CBS News says: "The GoPro HERO camera is priced at just
$200 - ZD Net notes: "The GoPro 4K [HERO] condenses the main features that people want from an action camera—ruggedness, stabilized 4K video, and broad accessory base of attachments and mounts—and packs them into a small, versatile, easy to use camera."
- Unofficial Networks' key takeaway is: "For the person who's just hoping to capture memories, get some good quality footage of their big ski trip, or get their first action camera, the GoPro HERO could be an amazing way to do so."
HERO's exciting new, ultra-wide 4:3 video and Superview Digital Lens updates are available now via the GoPro Quik app on iOS and Android or on GoPro.com.
*The
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
GoPro has been recognized as an employer of choice by both Outside Magazine and
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.
GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in
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SOURCE GoPro, Inc.
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