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Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Multi Unit Franchise Agreement for 10 Stores with Carma Hospitality for the Greater Montreal Area of Quebec

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Happy Belly Food Group (OTCQB: HBFGF) has announced that its smash burger brand Rosie's Burgers has secured a 10-store franchise agreement with Carma Hospitality for the Greater Montreal Area of Quebec. This marks the company's second major agreement in Quebec in recent weeks.

Rosie's Burgers now has 115 locations secured under Multi-Unit and Area Development agreements across Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, Ontario, and Quebec. The company's total franchise pipeline includes 616 retail locations under various stages of development. The expansion is being executed through a dual-track approach, combining corporate store development with an asset-light franchise model.

Happy Belly Food Group (OTCQB: HBFGF) ha annunciato che il suo marchio di smash burger Rosie's Burgers ha ottenuto un accordo di franchising per 10 punti vendita con Carma Hospitality nell'area della Grande Montreal, Quebec. Questo rappresenta il secondo importante accordo dell'azienda in Quebec nelle ultime settimane.

Rosie's Burgers conta ora 115 sedi garantite tramite accordi Multi-Unit e di Sviluppo Area in Canada Atlantico, Saskatchewan, Manitoba, British Columbia, Alberta, Ontario e Quebec. Il totale della pipeline di franchising dell'azienda include 616 punti vendita in varie fasi di sviluppo. L'espansione viene realizzata con un approccio a doppio binario, combinando lo sviluppo di negozi corporate con un modello di franchising a basso investimento patrimoniale.

Happy Belly Food Group (OTCQB: HBFGF) ha anunciado que su marca de hamburguesas smash Rosie's Burgers ha asegurado un acuerdo de franquicia para 10 tiendas con Carma Hospitality en el área del Gran Montreal, Quebec. Este es el segundo acuerdo importante de la compañía en Quebec en las últimas semanas.

Rosie's Burgers cuenta ahora con 115 ubicaciones aseguradas bajo acuerdos Multi-Unidad y de Desarrollo de Área en el Atlántico canadiense, Saskatchewan, Manitoba, Columbia Británica, Alberta, Ontario y Quebec. La cartera total de franquicias de la compañía incluye 616 puntos de venta en diversas etapas de desarrollo. La expansión se está llevando a cabo mediante un enfoque dual, combinando el desarrollo de tiendas corporativas con un modelo de franquicia de bajo capital.

Happy Belly Food Group (OTCQB: HBFGF)는 자사의 스매쉬 버거 브랜드 로지스 버거스가 캐나다 퀘벡 주 그레이터 몬트리올 지역에서 Carma Hospitality와 10개 매장 프랜차이즈 계약을 체결했다고 발표했습니다. 이는 최근 몇 주 내에 퀘벡에서 체결한 두 번째 주요 계약입니다.

로지스 버거스는 현재 대서양 캐나다, 서스캐처원, 매니토바, 브리티시컬럼비아, 앨버타, 온타리오, 퀘벡 전역에서 다중 점포 및 지역 개발 계약을 통해 115개 매장을 확보하고 있습니다. 회사의 전체 프랜차이즈 파이프라인에는 다양한 개발 단계에 있는 616개 소매점이 포함되어 있습니다. 확장은 기업 직영점 개발과 자산 경량화된 프랜차이즈 모델을 결합한 이중 전략으로 진행되고 있습니다.

Happy Belly Food Group (OTCQB : HBFGF) a annoncé que sa marque de smash burgers Rosie's Burgers a conclu un accord de franchise pour 10 magasins avec Carma Hospitality dans la région du Grand Montréal, Québec. Il s'agit du deuxième accord majeur de la société au Québec ces dernières semaines.

Rosie's Burgers compte désormais 115 emplacements garantis par des accords de développement multi-unités et de zone à travers le Canada atlantique, la Saskatchewan, le Manitoba, la Colombie-Britannique, l'Alberta, l'Ontario et le Québec. Le pipeline total de franchises de la société comprend 616 points de vente à différents stades de développement. L'expansion est réalisée via une approche à double voie, combinant le développement de magasins corporatifs avec un modèle de franchise allégé en actifs.

Happy Belly Food Group (OTCQB: HBFGF) hat bekanntgegeben, dass seine Smash-Burger-Marke Rosie's Burgers einen Franchisevertrag für 10 Filialen mit Carma Hospitality im Großraum Montreal, Quebec, abgeschlossen hat. Dies ist die zweite bedeutende Vereinbarung des Unternehmens in Quebec innerhalb weniger Wochen.

Rosie's Burgers verfügt nun über 115 Standorte, die durch Multi-Unit- und Gebietsentwicklungsverträge gesichert sind, verteilt über Atlantik-Kanada, Saskatchewan, Manitoba, British Columbia, Alberta, Ontario und Quebec. Die gesamte Franchise-Pipeline des Unternehmens umfasst 616 Einzelhandelsstandorte in verschiedenen Entwicklungsstadien. Die Expansion erfolgt durch einen dualen Ansatz, der die Entwicklung von Unternehmensfilialen mit einem asset-light Franchise-Modell kombiniert.

Positive
  • Secured 10-store franchise agreement for Greater Montreal Area
  • Total of 115 locations secured under development agreements across Canada
  • Robust franchise pipeline with 616 retail locations under various agreements
  • Dual-track growth approach combining corporate stores and franchise model
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - July 8, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFG) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce that its smash burger brand Rosie's Burgers has secured a 10 store multi-unit franchise agreement for the Greater Montreal Area of the province of Quebec with Carma Hospitality. Rosie's Burgers ("Rosie's") is a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more.

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Rosie's Burgers 1

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"This marks Happy Belly's second major agreement in Quebec in recent weeks, underscoring our commitment to accelerating development in the province. These agreements, including today's, will see to it that our brands will be open and operating withing Quebec before years-end," said Sean Black, Chief Executive Officer of Happy Belly. "It is a great day for Rosie's Burgers when you can add partners like Carma Hospitality to our team. I've known Pietro Maio for many years, and when we began exploring which brand Carma Hospitality could introduce to Quebec, Rosie's Burgers was a perfect fit. Carma's strong marketing intelligence and executional expertise will play a key role in establishing Rosie's as a leading burger brand in the Montreal market."

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Rosie's Burgers 2

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"With 115 locations secured under Multi-Unit and Area Development agreements across Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, Ontario and now Quebec, Rosie's Burgers continues to scale across Canada. With new locations currently under construction and additional openings slated for 2025 & 2026, we are advancing growth through a dual-track approach with corporate store development alongside an asset-light franchise model. Backed by our deep expertise in the burger category, a strong record of organic growth, and a robust franchising platform, Rosie's is well-positioned to become Canada's leading national smash burger brand.

"Beyond planting our flag in Quebec and expanding our national footprint, today also serves as a highlight to the strength of our franchising platform. From site selection and operational training to marketing and ongoing business development, we take pride in providing our franchisees with the tools and resources they need to succeed. This is another step forward in our mission to become a predictable and disciplined growth company, Canada's leading restaurant consolidator.

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Rosie's Burgers 3

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"With 616 retail locations under Multi-Unit and Area Development agreements—spanning projects in development, under construction, or already open—our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026.

"We are just getting started," said Sean Black.

About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburgers and French fries to strawberry shakes and onion rings—we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Happy Belly Food Group

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/258081

FAQ

How many stores will Rosie's Burgers open in Montreal under the new franchise agreement?

Rosie's Burgers will open 10 stores in the Greater Montreal Area through a multi-unit franchise agreement with Carma Hospitality.

How many total locations does Rosie's Burgers have secured under development agreements?

Rosie's Burgers has secured 115 locations under Multi-Unit and Area Development agreements across various Canadian provinces including Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, Ontario, and Quebec.

What is Happy Belly Food Group's (HBFGF) total franchise pipeline?

Happy Belly Food Group has 616 retail locations under Multi-Unit and Area Development agreements, including projects in development, under construction, or already open.

What is Rosie's Burgers' expansion strategy?

Rosie's Burgers is implementing a dual-track growth approach, combining corporate store development with an asset-light franchise model, supported by comprehensive franchisee resources including site selection, operational training, and marketing support.
Happy Belly Food Group Inc

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