Happy Belly's Yolk's Breakfast Signs 1st Toronto Location and 1st Multi-Unit Franchisee
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of its tenth franchise agreement for Yolks Breakfast, marking the brand's expansion into Toronto's Bloor West Village. The new location represents Yolks' first Toronto presence and its first multi-unit franchisee, who already operates two other Happy Belly brands - Heal Wellness and Lettuce Love Café.
The new location, a former restaurant space, is expected to open in Q4 2025. The company highlights that utilizing existing restaurant infrastructure reduces build-out time and entry costs. Happy Belly's franchise pipeline currently includes 606 retail locations under contract, encompassing projects in development, under construction, or already operational.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato la firma del suo decimo accordo di franchising per Yolks Breakfast, segnando l'espansione del marchio nel quartiere Bloor West Village di Toronto. Questa nuova sede rappresenta la prima presenza di Yolks a Toronto e il suo primo franchise multi-unità, gestito da un franchisee che già opera altri due marchi di Happy Belly - Heal Wellness e Lettuce Love Café.
La nuova sede, un ex locale ristorante, è prevista aprire nel quarto trimestre del 2025. L'azienda sottolinea che l'utilizzo di infrastrutture di ristorazione esistenti riduce i tempi di allestimento e i costi di ingresso. Attualmente, il portafoglio franchising di Happy Belly comprende 606 punti vendita in contratto, inclusi progetti in sviluppo, in costruzione o già operativi.
Happy Belly Food Group (OTCQB: HBFGF) ha anunciado la firma de su décimo acuerdo de franquicia para Yolks Breakfast, marcando la expansión de la marca en Bloor West Village, Toronto. La nueva ubicación representa la primera presencia de Yolks en Toronto y su primer franquiciado multiunidad, quien ya opera otras dos marcas de Happy Belly: Heal Wellness y Lettuce Love Café.
El nuevo local, que era un restaurante anteriormente, se espera que abra en el cuarto trimestre de 2025. La compañía destaca que utilizar la infraestructura existente del restaurante reduce el tiempo de construcción y los costos de entrada. Actualmente, la cartera de franquicias de Happy Belly incluye 606 ubicaciones minoristas bajo contrato, abarcando proyectos en desarrollo, en construcción o ya operativos.
Happy Belly Food Group (OTCQB: HBFGF)는 Yolks Breakfast의 열 번째 프랜차이즈 계약 체결을 발표하며 브랜드가 토론토 블루어 웨스트 빌리지로 확장됨을 알렸습니다. 이번 신규 매장은 Yolks의 토론토 첫 진출이자, 이미 Happy Belly의 다른 두 브랜드인 Heal Wellness와 Lettuce Love Café를 운영하는 첫 다점포 프랜차이즈입니다.
이전 레스토랑 공간을 활용한 신규 매장은 2025년 4분기에 오픈할 예정입니다. 회사는 기존 레스토랑 인프라를 활용하면 구축 시간과 진입 비용을 줄일 수 있다고 강조합니다. Happy Belly의 프랜차이즈 파이프라인에는 현재 개발 중, 건설 중 또는 운영 중인 606개의 소매 매장 계약이 포함되어 있습니다.
Happy Belly Food Group (OTCQB : HBFGF) a annoncé la signature de son dixième contrat de franchise pour Yolks Breakfast, marquant l'expansion de la marque dans le quartier Bloor West Village de Toronto. Ce nouvel emplacement représente la première présence de Yolks à Toronto ainsi que son premier franchisé multi-unités, qui exploite déjà deux autres marques de Happy Belly - Heal Wellness et Lettuce Love Café.
Le nouvel emplacement, anciennement un restaurant, devrait ouvrir au quatrième trimestre 2025. L'entreprise souligne que l'utilisation des infrastructures existantes réduit le temps de construction et les coûts d'entrée. Le portefeuille de franchises de Happy Belly comprend actuellement 606 points de vente sous contrat, incluant des projets en développement, en construction ou déjà opérationnels.
Happy Belly Food Group (OTCQB: HBFGF) hat die Unterzeichnung seines zehnten Franchisevertrags für Yolks Breakfast bekannt gegeben und damit die Expansion der Marke in Torontos Bloor West Village markiert. Der neue Standort stellt Yolks' erste Präsenz in Toronto sowie den ersten Multi-Unit-Franchisenehmer dar, der bereits zwei weitere Happy Belly-Marken – Heal Wellness und Lettuce Love Café – betreibt.
Der neue Standort, ein ehemaliger Restaurantbereich, soll im 4. Quartal 2025 eröffnet werden. Das Unternehmen hebt hervor, dass die Nutzung bestehender Restaurantinfrastruktur die Bauzeit und Eintrittskosten reduziert. Die Franchise-Pipeline von Happy Belly umfasst derzeit 606 Einzelhandelsstandorte unter Vertrag, einschließlich Projekte in Entwicklung, im Bau oder bereits in Betrieb.
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Toronto, Ontario--(Newsfile Corp. - July 7, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFG) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce it has signed a tenth (10th) franchise agreement and secured a real-estate location for Yolks Breakfast ("Yolks") that will see a new Yolks in the city of Toronto with its first multi-unit franchisee. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch.
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"As one of the fastest-growing segments in the restaurant industry, breakfast continues to gain momentum-an opportunity we embraced with the acquisition of Yolks," said Sean Black, Chief Executive Officer of Happy Belly. "Following the successful debut of Yolks in Ottawa's Glebe neighbourhood, we're excited to share that the franchisee has signed a second franchise agreement and secured a new location in Toronto's Bloor West Village. This will mark the brand's first multi-unit franchisee, further reinforcing confidence in our ability to support and scale with our franchisees. Notably, this same franchisee already operates two other Happy Belly brands-Heal Wellness and Lettuce Love Café-within the same community, demonstrating strong alignment and belief in our portfolio of emerging brands."
"We love signing former restaurant locations like this that come with existing infrastructure as it shortens the build out time, as well as lowers the cost of entry. Focusing on return on invested capital (ROIC) for both corporate and franchised locations is a key component for the continued growth of the company."
"We continue to see an increased interest from both franchisees and landlords nationwide for Yolks. With a target demographic that resonates with our concept, Bloor-West Village offers an excellent opportunity to further extend the Yolks brand. This location is anticipating a Q4 2025 opening."
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"Today's announcement marks another step forward in our expansion strategy for Yolks Breakfast as we further integrate our breakfast, brunch, and lunch brand into our accelerated franchising framework. By leveraging our asset-light strategy and capitalizing on the surge of interest from potential franchisees, we are poised to accelerate our footprint in the breakfast category. This strategic approach not only strengthens Yolks' position but also sets the stage for it to become a leading national brand in the breakfast category."
"With 606 retail locations under contract-spanning projects in development, under construction, or already open-our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026."
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"Our approach has always been to focus on the development and growth of emerging brands in the food sector. Yolks Breakfast was an accretive acquisition by Happy Belly Food Group, and it is anticipated that our franchising program will continue to deliver new franchised locations that will drive both top line and bottom-line profitability for Happy Belly."
"We are just getting started," said Sean Black.
About Yolks Breakfast
Chef Steve Ewing is a strong proponent of breakfast - it's his favourite meal of the day - which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free-range, but the bacon is local and the hollandaise isn't some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/257924
FAQ
When will the new Yolks Breakfast location open in Toronto's Bloor West Village?
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