Integral Ad Science Receives Industry's First Ethical AI Certification from Alliance for Audited Media (AAM)
Integral Ad Science (NASDAQ: IAS) has achieved a significant milestone by becoming the first company to receive the Ethical Artificial Intelligence (AI) Certification from the Alliance for Audited Media (AAM). The certification validates IAS's responsible AI practices across its digital ad measurement products and services.
IAS's AI-powered platform processes up to 280 billion interactions daily, utilizing AI for prediction, decisioning, protection, and targeting. The company notably holds multiple AI certifications, including TrustArc's Responsible AI certification and ISO 42001 certification for its AI Management System, making it unique in the industry.
The AAM certification process involved a comprehensive audit of IAS's AI governance framework, including policies, risk management processes, and oversight controls, setting a new standard for accountability in the advertising industry.
Integral Ad Science (NASDAQ: IAS) ha raggiunto un traguardo importante diventando la prima azienda a ottenere la Certificazione di Intelligenza Artificiale Etica dall'Alliance for Audited Media (AAM). Questa certificazione attesta le pratiche responsabili di IA di IAS nei suoi prodotti e servizi di misurazione della pubblicità digitale.
La piattaforma potenziata dall'IA di IAS elabora fino a 280 miliardi di interazioni al giorno, utilizzando l'intelligenza artificiale per predizione, decisioni, protezione e targeting. L'azienda detiene inoltre diverse certificazioni IA, tra cui la certificazione Responsible AI di TrustArc e la certificazione ISO 42001 per il suo Sistema di Gestione dell'IA, distinguendosi nel settore.
Il processo di certificazione AAM ha incluso un audit approfondito del framework di governance dell'IA di IAS, comprese le politiche, i processi di gestione del rischio e i controlli di supervisione, stabilendo un nuovo standard di responsabilità nell'industria pubblicitaria.
Integral Ad Science (NASDAQ: IAS) ha alcanzado un hito importante al convertirse en la primera empresa en recibir la Certificación de Inteligencia Artificial Ética de la Alliance for Audited Media (AAM). Esta certificación valida las prácticas responsables de IA de IAS en sus productos y servicios de medición de publicidad digital.
La plataforma impulsada por IA de IAS procesa hasta 280 mil millones de interacciones diarias, utilizando IA para predicción, toma de decisiones, protección y segmentación. La compañía cuenta con múltiples certificaciones de IA, incluyendo la certificación Responsible AI de TrustArc y la certificación ISO 42001 para su Sistema de Gestión de IA, lo que la hace única en la industria.
El proceso de certificación de AAM incluyó una auditoría integral del marco de gobernanza de IA de IAS, incluyendo políticas, procesos de gestión de riesgos y controles de supervisión, estableciendo un nuevo estándar de responsabilidad en la industria publicitaria.
Integral Ad Science (NASDAQ: IAS)는 Alliance for Audited Media(AAM)로부터 윤리적 인공지능(AI) 인증을 받은 최초의 기업이 되는 중요한 이정표를 달성했습니다. 이 인증은 IAS의 디지털 광고 측정 제품 및 서비스 전반에 걸친 책임 있는 AI 관행을 검증합니다.
IAS의 AI 기반 플랫폼은 하루 최대 2800억 건의 상호작용을 처리하며, 예측, 의사결정, 보호 및 타겟팅을 위해 AI를 활용합니다. 이 회사는 TrustArc의 Responsible AI 인증과 AI 관리 시스템에 대한 ISO 42001 인증 등 여러 AI 인증을 보유하여 업계에서 독보적인 위치를 차지하고 있습니다.
AAM 인증 절차는 정책, 위험 관리 프로세스, 감독 통제 등을 포함한 IAS의 AI 거버넌스 프레임워크에 대한 포괄적인 감사를 포함하여 광고 산업에서 책임성에 대한 새로운 기준을 세웠습니다.
Integral Ad Science (NASDAQ : IAS) a franchi une étape importante en devenant la première entreprise à recevoir la Certification d'Intelligence Artificielle Éthique de l'Alliance for Audited Media (AAM). Cette certification valide les pratiques responsables de l'IA d'IAS dans ses produits et services de mesure publicitaire numérique.
La plateforme alimentée par l'IA d'IAS traite jusqu'à 280 milliards d'interactions par jour, utilisant l'IA pour la prédiction, la prise de décision, la protection et le ciblage. L'entreprise détient plusieurs certifications en IA, notamment la certification Responsible AI de TrustArc et la certification ISO 42001 pour son Système de Gestion de l'IA, ce qui la rend unique dans son secteur.
Le processus de certification de l'AAM a impliqué un audit complet du cadre de gouvernance de l'IA d'IAS, incluant les politiques, les processus de gestion des risques et les contrôles de supervision, établissant une nouvelle norme de responsabilité dans l'industrie publicitaire.
Integral Ad Science (NASDAQ: IAS) hat einen bedeutenden Meilenstein erreicht, indem es als erstes Unternehmen die Ethical Artificial Intelligence (AI) Zertifizierung von der Alliance for Audited Media (AAM) erhalten hat. Die Zertifizierung bestätigt IAS' verantwortungsvolle KI-Praktiken in seinen digitalen Werbemessprodukten und -dienstleistungen.
Die KI-gestützte Plattform von IAS verarbeitet täglich bis zu 280 Milliarden Interaktionen und nutzt KI für Prognosen, Entscheidungsfindung, Schutz und Zielgruppenansprache. Das Unternehmen besitzt mehrere KI-Zertifizierungen, darunter die Responsible AI-Zertifizierung von TrustArc und die ISO 42001-Zertifizierung für sein KI-Managementsystem, was es in der Branche einzigartig macht.
Der AAM-Zertifizierungsprozess umfasste ein umfassendes Audit des KI-Governance-Rahmens von IAS, einschließlich Richtlinien, Risikomanagementprozessen und Aufsichtskontrollen, und setzte damit einen neuen Maßstab für Verantwortlichkeit in der Werbebranche.
- First company to receive AAM's Ethical AI Certification, demonstrating leadership in responsible AI practices
- Platform processes massive scale of 280 billion interactions daily using AI technology
- Unique position as the only company holding both TrustArc's Responsible AI and ISO 42001 certifications
- Comprehensive AI integration across all product aspects including Total Media Quality, Quality Attention, and Fraud Solutions
- None.
Underscores IAS's Deep AI Integration to Analyze Billions of Transactions Daily at Scale Enabling Advertisers to Achieve Better Performance Outcomes
"As the first company to receive AAM's certification for ethical AI use, we are paving the way for the responsible use of AI within the advertising industry as a whole," said Kevin Alvero, Chief Compliance Officer at IAS. "AAM has a long history of providing transparency and assurance to the media and advertising industries, and we are pleased to be recognized as a leader in this area."
As the advertising and media industries continue to adopt AI to improve performance and efficiency, there is a call for AI to be implemented responsibly. This certification is built on AAM's Ethical AI Framework and encompasses key areas such as disclosure, human oversight, privacy, bias mitigation, and risk management. The certification process included a thorough audit of IAS's AI governance framework, including policies, AI risk management processes, and oversight controls. The audit also included examination at the product level to confirm the validity of IAS's methodologies and verify that robust quality control mechanisms were in place around the data supporting the AI models and overall model performance.
AI is a core pillar of IAS's long-term strategy, as it enables the company to bring new insights to customers and partners by analyzing data at a scale not previously possible. More than a decade ago, IAS developed a digital advertising platform powered by AI and machine learning (ML) that captures up to 280 billion interactions daily from around the globe. IAS leverages AI for prediction, decisioning, protection, and targeting; and infuses the power of AI and ML into all aspects of its products, including Total Media Quality, Quality Attention, and Fraud Solutions.
IAS was an early adopter of TrustArc's Responsible AI certification and one of the world's first companies to be ISO 42001 certified for its AI Management System. (No other company holds both of those certifications.)
"We congratulate IAS for becoming the first organization to achieve AAM's Ethical AI Certification," said Richard Murphy, CEO, president, and managing director at AAM. "By certifying to AAM's framework, IAS is demonstrating how AI can be implemented to drive innovation and efficiency while maintaining trust with advertisers and partners. Their commitment to responsible AI practices backed by independent validation sets a new standard for accountability in the industry."
About the Alliance for Audited Media
As the largest not-for-profit media assurance organization, the Alliance for Audited Media delivers impartial, credible data to help media buyers buy and sellers sell. AAM works alongside the media and advertising industry to establish standards that can be verified independently, ensuring the legitimacy of the businesses that drive media's progress. AAM also provides verification for compliance programs including brand safety, privacy, sustainability and tech assurance. Learn more at auditedmedia.com.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Press Contacts:
Alliance for Audited Media (AAM)
Erin Boudreau
Erin.Boudreau@auditedmedia.com
Integral Ad Science
press@integralads.com
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SOURCE Integral Ad Science, Inc.
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