Companies Race to Deploy GenAI for Efficiency, Innovation
Information Services Group (ISG) reports rapid global adoption of generative AI as enterprises rush to maintain competitiveness. The 2024 ISG Provider Lens™ study reveals organizations are increasingly using GenAI for operational streamlining and innovation acceleration. Key trends include: shift towards smaller, industry-specific AI models over large language models (LLMs), growing implementation of chatbots, and emergence of edge computing applications. The report evaluates 79 providers across six quadrants, with companies like Accenture, IBM, and Infosys named as Leaders. Organizations are particularly focused on text-based applications due to simple interfaces and rapid ROI, while multimodal GenAI applications are still evolving.
Information Services Group (ISG) riporta una rapida adozione globale dell'AI generativa mentre le imprese si affrettano a mantenere la competitività. Lo studio ISG Provider Lens™ 2024 rivela che le organizzazioni stanno utilizzando sempre più GenAI per snellire le operazioni e accelerare l'innovazione. I principali trend includono: un passaggio verso modelli di AI più piccoli e specifici per settore invece di ampi modelli linguistici (LLM), un crescente utilizzo di chatbot e l'emergere di applicazioni per il computing di edge. Il rapporto valuta 79 fornitori in sei quadranti, con aziende come Accenture, IBM e Infosys identificati come Leader. Le organizzazioni si concentrano particolarmente sulle applicazioni basate su testo grazie a interfacce semplici e un rapido ritorno sugli investimenti, mentre le applicazioni multimodali di GenAI sono ancora in evoluzione.
Information Services Group (ISG) informa sobre la rápida adopción global de la IA generativa mientras las empresas se apresuran a mantener la competitividad. El estudio ISG Provider Lens™ 2024 revela que las organizaciones están utilizando cada vez más GenAI para optimizar las operaciones y acelerar la innovación. Las tendencias clave incluyen: un cambio hacia modelos de IA más pequeños y específicos para la industria en lugar de grandes modelos de lenguaje (LLM), la creciente implementación de chatbots y la aparición de aplicaciones de computación en el edge. El informe evalúa a 79 proveedores en seis cuadrantes, con empresas como Accenture, IBM e Infosys clasificadas como Líderes. Las organizaciones están especialmente enfocadas en aplicaciones basadas en texto debido a interfaces simples y un rápido retorno de inversión, mientras que las aplicaciones multimodales de GenAI aún están evolucionando.
정보 서비스 그룹 (ISG)는 기업들이 경쟁력을 유지하기 위해 서두르면서 생성 AI의 글로벌 수용이 빠르게 진행되고 있다고 보고합니다. 2024년 ISG 공급자 렌즈™ 연구에 따르면, 조직은 운영 간소화와 혁신 가속화를 위해 점점 더 많은 GenAI를 사용하고 있습니다. 주요 트렌드에는 대규모 언어 모델(LLM) 대신 더 작고 산업별 AI 모델로의 전환, 채팅봇의 증가하는 도입 및 엣지 컴퓨팅 애플리케이션의 출현이 포함됩니다. 보고서는 여섯 가지 구역에서 79개 공급자를 평가하며, Accenture, IBM 및 Infosys와 같은 기업이 리더로 분류되었습니다. 조직은 간단한 인터페이스와 빠른 투자 수익률로 인해 텍스트 기반 애플리케이션에 특히 집중하고 있으며, 멀티모달 GenAI 애플리케이션은 여전히 발전 중입니다.
Information Services Group (ISG) rapporte une adoption mondiale rapide de l'IA générative alors que les entreprises se précipitent pour maintenir leur compétitivité. L'étude ISG Provider Lens™ 2024 révèle que les organisations utilisent de plus en plus GenAI pour rationaliser leurs opérations et accélérer l'innovation. Les tendances clés incluent : un passage vers des modèles d'IA plus petits et spécifiques à l'industrie plutôt que de grands modèles de langage (LLM), une mise en œuvre croissante de chatbots, et l'émergence d'applications de calcul en périphérie. Le rapport évalue 79 fournisseurs à travers six quadrants, avec des entreprises telles que Accenture, IBM et Infosys désignées comme Leaders. Les organisations se concentrent particulièrement sur les applications basées sur du texte en raison d'interfaces simples et d'un retour sur investissement rapide, tandis que les applications multimodales de GenAI sont encore en cours d'évolution.
Information Services Group (ISG) berichtet von einer raschen globalen Akzeptanz der generativen KI, während Unternehmen sich bemühen, wettbewerbsfähig zu bleiben. Die Studie ISG Provider Lens™ 2024 zeigt, dass Organisationen GenAI zunehmend zur Optimierung ihrer Abläufe und zur Beschleunigung von Innovationen einsetzen. Zu den wichtigen Trends gehören: der Übergang zu kleineren, branchenspezifischen KI-Modellen statt zu großen Sprachmodellen (LLMs), die steigende Implementierung von Chatbots und das Aufkommen von Edge-Computing-Anwendungen. Der Bericht bewertet 79 Anbieter in sechs Quadranten, wobei Unternehmen wie Accenture, IBM und Infosys als Führer eingestuft werden. Die Organisationen konzentrieren sich besonders auf textbasierte Anwendungen aufgrund einfacher Schnittstellen und einer schnellen Kapitalrendite, während multimodale GenAI-Anwendungen sich noch in der Entwicklung befinden.
- Growing adoption indicates market opportunity and competitive advantage
- GenAI implementation enables cost reduction and operational efficiency
- Technology creates new revenue streams through product/service innovation
- Text-based applications showing rapid ROI
- Most organizations still not utilizing full GenAI potential in images, audio, and video
- Multimodal GenAI adoption remains
- Privacy and security concerns affecting implementation choices
Insights
The ISG report reveals significant market momentum in enterprise GenAI adoption, with notable implications for ISG (III) as a technology research and advisory firm. The company is well-positioned to capitalize on this trend through its research and advisory services.
The shift towards specialized, domain-specific AI models over general-purpose LLMs presents a strategic opportunity for ISG to expand its advisory services. Their expertise in evaluating AI service providers becomes increasingly valuable as enterprises seek guidance on vendor selection and implementation strategies.
The report's comprehensive coverage of 79 providers across multiple quadrants demonstrates ISG's deep market penetration and research capabilities. This positions them favorably to capture increased consulting revenue as organizations navigate the complex GenAI landscape.
Use cases grow rapidly as technology evolves, enterprises and providers craft models to meet specific business goals, ISG Provider Lens™ report says
The 2024 ISG Provider Lens™ global Generative AI Services report, the first of its kind from ISG, finds that a growing number of organizations are identifying ways to use GenAI to streamline their operations and accelerate innovation. The automation and efficiencies offered by GenAI allow companies to cut costs, carry out tasks faster and more accurately and foster the creation of new products and services for additional revenue streams.
“Enterprises are finding uses for GenAI that will deliver a clear ROI and help them reach their long-term objectives,” said Steve Hall, president and chief AI officer of ISG. “Working with service providers, they are choosing adaptable AI technologies that can evolve as the business grows.”
Enterprise GenAI projects, ranging from proofs of concept to full-scale deployments, have proliferated over the past 12 months, ISG says. The most rapid development is happening on text-based applications, primarily due to relatively simple interfaces, rapid ROI and broad usefulness. Companies have been especially aggressive in implementing chatbots powered by large language models (LLMs), which can provide personalized assistance, customer support and automated communication on a massive scale.
However, most organizations have yet to tap GenAI’s potential for applications based on images, audio, video and data, the report says. Multimodal GenAI is still evolving toward mainstream adoption, but use cases are rapidly emerging, and with ongoing advances in neural networks and deep learning, they are expected to become highly integrated and sophisticated soon.
GenAI application development is making a major shift from fine-tuning of LLMs to smaller models that serve specific industries, such as healthcare, finance and manufacturing, ISG says. Enterprises and service providers increasingly recognize that customized, domain-specific AI models offer significant advantages in terms of cost, scalability and performance. The need for privacy and security, specialization of tasks and integration of AI into existing operations is contributing to this trend. While focusing on customization, many organizations are using existing AI platforms, toolsets and accelerators to carry it out.
Some companies that rely on IoT devices at the edges of networks are beginning to implement GenAI models on them, the report says. Techniques such as model compression and optimization can reduce software size and computational requirements without compromising performance.
“GenAI is branching out to a wide range of locations and use cases,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Providers can help clients make it fit both applications and hardware requirements.”
The report also explores other enterprise GenAI trends, including the growing interest in agentic workflows that let AI systems act as autonomous agents and the use of low-code/no-code tools to develop GenAI models.
For more insights into the GenAI-related challenges enterprises face, as well as ISG’s advice for charting a path forward, see the ISG Provider Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ global Generative AI Services report evaluates the capabilities of 79 providers across six quadrants: Strategy and Consulting Services — Large Providers, Strategy and Consulting Services — Midsize Providers, Strategy and Consulting Services — Specialists, Development and Deployment Services — Large Providers, Development and Deployment Services — Midsize Providers and Development and Deployment Services — Specialists.
The report names Accenture, Apexion, Ascendion, Birlasoft, Brillio, Capgemini, Cognizant, DXC Technology, EXL, Fractal, GlobalLogic, HARMAN, Hexaware, IBM, Infosys, Leeway Hertz, Mathco, Network Science, NTT DATA, Persistent Systems, Quantiphi, Sagility, TCS, Tiger Analytics, Tredence, Unisys, UST, Version 1, Virtusa, Wipro and WNS Analytics as Leaders in two quadrants each. It names Deloitte, HCLTech and Trigent as Leaders in one quadrant each.
In addition, HTC Global Services and Sigmoid are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants each. HCLTech and Tech Mahindra are named as Rising Stars in one quadrant each.
In the area of customer experience, HCLTech is named the global ISG CX Star Performer for 2024 among providers of generative AI services. HCLTech earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
Customized versions of the report are available from EXL, GlobalLogic, Navikenz, Persistent Systems, Trigent, Unisys, Version 1, Virtusa and WNS.
The 2024 ISG Provider Lens™ global Generative AI Services report is available to subscribers or for one-time purchase on this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241118639566/en/
Press Contacts:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG
+1 978-518-4520
isg@matternow.com
Source: Information Services Group, Inc.
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