Salesforce Growth Proves Boon to Brazilian Businesses

An increased demand for digital marketing campaign development has led to a rise in providers who specialize in Marketing Cloud, ISG Provider Lens™ report says

SÃO PAULO--(BUSINESS WIRE)-- Enterprises and service providers alike are reaping the benefits of an increased focus on Salesforce in the Brazilian market, particularly for digital marketing, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report for Brazil finds Salesforce is growing rapidly in Brazil, with high market interest in its products and services. Increased demand for implementation and platform integration projects has attracted the attention of global service providers, several of which have opted to acquire smaller local services companies or significantly increase their Brazilian operations.

“Many of the global providers that have acquired local partners have promptly expanded their Salesforce operations in Brazil,” said Bill Huber, partner, Digital Platforms and Solutions, for ISG. “This has improved market competitiveness as well as the quality of service delivery.”

In Brazil, the increased demand for Salesforce Marketing Cloud solutions has led to corresponding expansion in the network of partners focused on this particular solution, the ISG report says. Each year has brought a further increase in new partners specializing in Marketing Cloud to meet the growth and high demand for digital marketing campaign development.

Brazilian enterprises using Salesforce products that incorporate advanced technologies, such as AI and generative AI, are primarily focused on providing greater personalization of user experience, the ISG report says. By using these products, companies in Brazil are better able to understand the individual needs and preferences of their customers, the report says. The intelligent use of AI algorithms drives audience segmentation, behavior prediction and product recommendations and can provide a more personalized and satisfying customer experience, ISG says.

Once they fully appreciate the Salesforce platform’s potential to provide valuable insights, process automation and effective personalization of campaigns, many Brazilian enterprises are recognizing the value of seeking specialized and skilled partners to implement and optimize these solutions, the ISG report says.

“There is growing desire among Brazilian enterprises to improve their digital marketing strategies,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Their ultimate goal is to deepen engagement with their customers.”

The report also examines the increasing demand for managed application services in the Brazilian market.

For more insights into the Salesforce ecosystem challenges facing enterprises in Brazil, such as integrating Data Cloud and finding sufficiently qualified providers for implementing Industry Clouds, along with ISG’s advice for addressing them, see the ISG Provider Lens™ Focal Points briefing here.

The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report for Brazil evaluates the capabilities of 34 providers across six quadrants: Multicloud Implementation and Integration Services for Large Enterprises, Implementation Services for Core Clouds — Midmarket, Implementation Services for Marketing Automation, Managed Application Services for Large Enterprises, Managed Application Services for Midmarket, and Implementation Services for Industry Clouds.

The report names Accenture, Capgemini, Everymind and OSF Digital as Leaders in all six quadrants, while Deloitte and Valtech are named as Leaders in five quadrants each. BRQ, GFT and JFOX are named as Leaders in four quadrants each, while Globant is named as a Leader in three quadrants and match.mt is named as a Leader in one quadrant.

In addition, Cadastra is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants, while HCLTech, JFOX, SysMap and Valtech are named as Rising Stars in one quadrant each.

In the area of customer experience, Hexaware is named the global ISG CX Star Performer for 2024 among Salesforce providers. Hexaware earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

Customized versions of the report are available from Everymind and JFOX.

The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report for Brazil is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI and automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

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Press Contacts:

Will Thoretz, ISG

+1 203 517 3119

will.thoretz@isg-one.com

Thábata Mondoni, Mondoni Press for ISG

Mobile: +55 11 98671 5652

thabata@mondonipress.com.br

Source: Information Services Group, Inc.