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The ISG Provider Lens™ report highlights the rapid growth of Salesforce in the Brazilian market, particularly in digital marketing. Global service providers are acquiring local partners to expand their Salesforce operations, leading to improved market competitiveness. The demand for Salesforce Marketing Cloud solutions is increasing, driving the growth of partners specializing in this area. Brazilian enterprises are focusing on advanced technologies like AI to personalize user experiences and deepen customer engagement. The report also discusses the rising demand for managed application services in Brazil.
Il rapporto ISG Provider Lens™ evidenzia la rapida crescita di Salesforce nel mercato brasiliano, in particolare nel marketing digitale. I fornitori di servizi globali stanno acquisendo partner locali per espandere le loro operazioni con Salesforce, portando a una maggiore competitività di mercato. La domanda di soluzioni Salesforce Marketing Cloud è in aumento, stimolando la crescita dei partner specializzati in questo ambito. Le aziende brasiliane si stanno concentrando su tecnologie avanzate come l'IA per personalizzare le esperienze degli utenti e intensificare l'engagement dei clienti. Il rapporto discute anche l'aumento della domanda di servizi di gestione applicativa in Brasile.
El informe ISG Provider Lens™ destaca el crecimiento rápido de Salesforce en el mercado brasileño, especialmente en el marketing digital. Los proveedores de servicios globales están adquiriendo socios locales para expandir sus operaciones de Salesforce, lo que lleva a una mejor competitividad en el mercado. La demanda de soluciones de Salesforce Marketing Cloud está aumentando, impulsando el crecimiento de socios especializados en esta área. Las empresas brasileñas se están enfocando en tecnologías avanzadas como la IA para personalizar las experiencias de los usuarios y profundizar el compromiso con los clientes. El informe también trata sobre el creciente demanda de servicios de aplicaciones gestionadas en Brasil.
ISG Provider Lens™ 보고서는 브라질 시장에서 Salesforce의 급속한 성장을 강조하고 있으며, 특히 디지털 마케팅 분야에서 그러합니다. 글로벌 서비스 제공업체들이 현지 파트너사를 인수하여 자신들의 Salesforce 운영을 확장하고 있으며, 이로 인해 시장 경쟁력이 향상되고 있습니다. Salesforce Marketing Cloud 솔루션에 대한 수요가 증가하고 있으며, 이 분야를 전문으로 하는 파트너들의 성장을 촉진하고 있습니다. 브라질 기업들은 사용자 경험을 개인화하고 고객 참여를 깊게 하기 위해 AI와 같은 고급 기술에 집중하고 있습니다. 또한 보고서는 브라질에서 관리되는 응용 프로그램 서비스에 대한 수요 증가에 대해서도 논의하고 있습니다.
Le rapport ISG Provider Lens™ souligne la croissance rapide de Salesforce sur le marché brésilien, notamment dans le marketing digital. Les fournisseurs de services mondiaux acquièrent des partenaires locaux pour étendre leurs opérations Salesforce, ce qui entraîne une meilleure compétitivité sur le marché. La demande pour les solutions Salesforce Marketing Cloud est en hausse, stimulant la croissance des partenaires spécialisés dans ce domaine. Les entreprises brésiliennes se concentrent sur des technologies avancées telles que l'IA pour personnaliser les expériences des utilisateurs et approfondir l'engagement des clients. Le rapport aborde également la demande croissante pour les services d'applications gérées au Brésil.
Der ISG Provider Lens™-Bericht hebt das schnelle Wachstum von Salesforce auf dem brasilianischen Markt hervor, insbesondere im Bereich des digitalen Marketings. Globale Dienstleister erwerben lokale Partner, um ihre Salesforce-Operationen zu erweitern, was zu einer verbesserten Marktwettbewerbsfähigkeit führt. Die Nachfrage nach Salesforce Marketing Cloud-Lösungen nimmt zu, was das Wachstum von Partnern, die sich auf diesen Bereich spezialisieren, vorantreibt. Brasilianische Unternehmen konzentrieren sich auf fortschrittliche Technologien wie KI, um Benutzererfahrungen zu personalisieren und die Kundenbindung zu vertiefen. Der Bericht behandelt auch die steigende Nachfrage nach verwalteten Anwendungsdiensten in Brasilien.
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An increased demand for digital marketing campaign development has led to a rise in providers who specialize in Marketing Cloud, ISG Provider Lens™ report says
SÃO PAULO--(BUSINESS WIRE)--
Enterprises and service providers alike are reaping the benefits of an increased focus on Salesforce in the Brazilian market, particularly for digital marketing, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.
The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report for Brazil finds Salesforce is growing rapidly in Brazil, with high market interest in its products and services. Increased demand for implementation and platform integration projects has attracted the attention of global service providers, several of which have opted to acquire smaller local services companies or significantly increase their Brazilian operations.
“Many of the global providers that have acquired local partners have promptly expanded their Salesforce operations in Brazil,” said Bill Huber, partner, Digital Platforms and Solutions, for ISG. “This has improved market competitiveness as well as the quality of service delivery.”
In Brazil, the increased demand for Salesforce Marketing Cloud solutions has led to corresponding expansion in the network of partners focused on this particular solution, the ISG report says. Each year has brought a further increase in new partners specializing in Marketing Cloud to meet the growth and high demand for digital marketing campaign development.
Brazilian enterprises using Salesforce products that incorporate advanced technologies, such as AI and generative AI, are primarily focused on providing greater personalization of user experience, the ISG report says. By using these products, companies in Brazil are better able to understand the individual needs and preferences of their customers, the report says. The intelligent use of AI algorithms drives audience segmentation, behavior prediction and product recommendations and can provide a more personalized and satisfying customer experience, ISG says.
Once they fully appreciate the Salesforce platform’s potential to provide valuable insights, process automation and effective personalization of campaigns, many Brazilian enterprises are recognizing the value of seeking specialized and skilled partners to implement and optimize these solutions, the ISG report says.
“There is growing desire among Brazilian enterprises to improve their digital marketing strategies,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Their ultimate goal is to deepen engagement with their customers.”
The report also examines the increasing demand for managed application services in the Brazilian market.
For more insights into the Salesforce ecosystem challenges facing enterprises in Brazil, such as integrating Data Cloud and finding sufficiently qualified providers for implementing Industry Clouds, along with ISG’s advice for addressing them, see the ISG Provider Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report for Brazil evaluates the capabilities of 34 providers across six quadrants: Multicloud Implementation and Integration Services for Large Enterprises, Implementation Services for Core Clouds — Midmarket, Implementation Services for Marketing Automation, Managed Application Services for Large Enterprises, Managed Application Services for Midmarket, and Implementation Services for Industry Clouds.
The report names Accenture, Capgemini, Everymind and OSF Digital as Leaders in all six quadrants, while Deloitte and Valtech are named as Leaders in five quadrants each. BRQ, GFT and JFOX are named as Leaders in four quadrants each, while Globant is named as a Leader in three quadrants and match.mt is named as a Leader in one quadrant.
In addition, Cadastra is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants, while HCLTech, JFOX, SysMap and Valtech are named as Rising Stars in one quadrant each.
In the area of customer experience, Hexaware is named the global ISG CX Star Performer for 2024 among Salesforce providers. Hexaware earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
Customized versions of the report are available from Everymind and JFOX.
The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report for Brazil is available to subscribers or for one-time purchase on this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI and automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.
isg (information services group) (nasdaq: iii) is a leading global technology research and advisory firm. a trusted business partner to more than 700 clients, including 75 of the top 100 enterprises in the world, isg is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. the firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; technology strategy and operations design; change management; market intelligence and technology research and analysis. founded in 2006, and based in stamford, conn., isg employs more than 1,300 professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry's most compreh
