Omnicom and Interpublic Finalize Agreement with FTC
Omnicom Group (NYSE: OMC) and The Interpublic Group (NYSE: IPG) have successfully finalized an agreement with the United States Federal Trade Commission (FTC) following a public comment period. The agreement establishes a consent order between the advertising giants and the regulatory body.
Omnicom's Chairman & CEO John Wren emphasized that this agreement demonstrates their dedication to providing neutral and unbiased advice to clients regarding brand media placement decisions.
Omnicom Group (NYSE: OMC) e The Interpublic Group (NYSE: IPG) hanno concluso con successo un accordo con la United States Federal Trade Commission (FTC) dopo un periodo di commenti pubblici. L'accordo stabilisce un'ordinanza di consenso tra i giganti della pubblicità e l'autorità regolatrice.
Il Chairman & CEO di Omnicom, John Wren, ha sottolineato che questo accordo dimostra il loro impegno a fornire consulenze neutrali e imparziali ai clienti riguardo alle decisioni di posizionamento dei media dei marchi.
Omnicom Group (NYSE: OMC) y The Interpublic Group (NYSE: IPG) han finalizado con éxito un acuerdo con la Comisión Federal de Comercio de Estados Unidos (FTC) tras un periodo de comentarios públicos. El acuerdo establece una orden de consentimiento entre los gigantes de la publicidad y el organismo regulador.
El presidente y director ejecutivo de Omnicom, John Wren, enfatizó que este acuerdo demuestra su compromiso de brindar asesoría neutral e imparcial a los clientes respecto a las decisiones de posicionamiento de la marca en los medios.
Omnicom Group (NYSE: OMC)와 The Interpublic Group (NYSE: IPG)는 공공 의견 수렴 기간을 거쳐 미국 연방거래위원회(FTC)와 성공적으로 합의에 도달했습니다. 이 합의는 광고 대기업들과 규제 기관 간의 동의 명령을 설정합니다.
Omnicom의 회장 겸 CEO인 John Wren은 이 합의가 브랜드 미디어 배치 결정에 대해 고객에게 중립적이고 공정한 조언을 제공하겠다는 의지를 보여준다고 강조했습니다.
Omnicom Group (NYSE: OMC) et The Interpublic Group (NYSE: IPG) ont mené à bien un accord avec la Federal Trade Commission des États‑Unis (FTC) après une période de commentaires publics. L'accord établit un ordre de consentement entre les géants de la publicité et l'organisme de régulation.
Le président-directeur général d'Omnicom, John Wren, a souligné que cet accord démontre leur engagement à fournir des conseils neutres et impartiaux à leurs clients concernant les décisions de placement des médias de la marque.
Omnicom Group (NYSE: OMC) und The Interpublic Group (NYSE: IPG) haben nach einer öffentlichen Kommentierungsfrist erfolgreich eine Vereinbarung mit der US-Bundeshandelskommission (FTC) getroffen. Die Vereinbarung schafft eine Einwilligungsanordnung zwischen den Werbegiganten und der Regulierungsbehörde.
Der Chairman & CEO von Omnicom, John Wren, hob hervor, dass dieses Abkommen ihr Engagement belegt, Kunden neutrale und unparteiische Beratung bezüglich der Platzierung von Markenmedien zu bieten.
Omnicom Group (NYSE: OMC) و The Interpublic Group (NYSE: IPG) قد أتمتا بنجاح اتفاقاً مع لجنة التجارة الفيدرالية الأمريكية (FTC) عقب فترة عامة للتعليقات. يضع الاتفاق أمراً بالرضا (أمر موافقة) بين عملاقَي الإعلان والجهة التنظيمية.
أكّد رئيس مجلس الإدارة والرئيس التنفيذي لأومنيكوم، جون رين، أن هذا الاتفاق يبرز التزامهم بتقديم نصائح حيادية وغير متحيزة للعملاء فيما يتعلق بقرارات توجيه وسائل العلامة التجارية.
Omnicom Group (NYSE: OMC) 与 The Interpublic Group (NYSE: IPG) 已在公开征求意见期结束后，成功与美国联邦贸易委员会（FTC）达成协议。该协议在广告巨头与监管机构之间设立了一项同意令。
Omnicom 的董事长兼首席执行官 John Wren 强调，这一协议体现了他们在就品牌媒体投放决策为客户提供中立、无偏见建议的承诺。
- Agreement with FTC provides regulatory clarity and certainty
- Maintains ability to provide media placement services to clients
- Potential restrictions on media placement practices under the consent order
"We're pleased to finalize this agreement with the FTC. It reaffirms our commitment to provide neutral and unbiased advice to clients in making decisions about their brand media placements," said John Wren, Chairman & CEO of Omnicom.
About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com.
About IPG
IPG (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively driven provider of marketing solutions. Home to some of the world's best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, UM, Weber Shandwick and more.
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SOURCE Omnicom Group Inc.
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