Jeffs Brands Stock Price, News & Analysis

Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced a corporate rebranding and strategic shift from Amazon marketplace e-commerce to homeland security and advanced technologies, including an intended name change to Nexera Technologies, subject to shareholder and Israeli Registrar approvals.

Key moves: KeepZone AI, the company’s wholly owned subsidiary, signed and expanded exclusive distribution agreements with Scanary (3D imaging and electromagnetic AI threat detection) and a new exclusive deal with Zorronet for autonomous robotic control-room tech; KeepZone ran a successful live pilot for checkpoint-free weapon screening. The company completed the July 7, 2025 sale of Fort Products in exchange for a controlling equity interest in Fort Technology. New senior hires include Eli Zamir (CEO effective Aug 1, 2025) and Alon Dayan (KeepZone CEO effective Dec 8, 2025).

Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced that subsidiary KeepZone AI completed a live operational pilot of Scanary’s concealed-weapon detection system at Pais Arena Jerusalem during a high-profile concert on Dec 10–11, 2025. The System screened over 2,600 visitors at the VIP entrance, operated continuously throughout gate hours, and detected guns and pepper spray while maintaining low observed false-positive rates. The deployment integrated with existing security procedures without changes to staffing or visitor flow, demonstrating checkpoint-free, AI-powered screening in a real-world, high-traffic venue.

Key operational outcomes include continuous operation, first live pepper spray detection with Scanary technology, and non-disruptive visitor screening.

Jeffs' Brands (Nasdaq: JFBR, JFBRW) said that subsidiary KeepZone AI has progressed its strategic distribution partnership with Scanary with a $1.0M consideration schedule underway and the first $200,000 installment completed on Dec 16, 2025. KeepZone gained exclusive stadium distribution rights in Israel for an initial six-month term, auto-renewable for six months upon at least one stadium sale during that term. The original deal grants exclusive rights in Canada, Germany, UAE for 24 months (extendable after a 20-system cumulative purchase) and non-exclusive rights in Spain and Italy. Scanary’s system screens up to 25,000 people/hour with threat detection in under 2 seconds.

Jeffs' Brands (Nasdaq: JFBR) announced on December 15, 2025 that subsidiary KeepZone AI signed an exclusive distribution agreement with Israeli deep-tech company Zorronet to distribute its Unmanned Robotic Control Room solution for stadiums in Mexico and Israel for an initial 12-month period, with potential automatic extension upon meeting performance targets.

Non-exclusive distribution rights apply to Spain and the United States. The deal complements KeepZone’s existing agreement for Scanary’s AI-radar systems, enabling an integrated AI-based autonomous Security Operations Center combining sensors, cameras, drones, IoT devices, and robotics for real-time monitoring and response.

Jeffs’ Brands (Nasdaq: JFBR) announced that its subsidiary KeepZone AI will make an initial $200,000 installment by December 11, 2025 under a distribution agreement with Scanary totaling $1 million in consideration.

KeepZone and Scanary amended the agreement to grant KeepZone an exclusive right to market and sell Scanary’s AI-radar screening systems to stadium operators in Israel for an initial six-month period, with an automatic six-month extension if KeepZone completes at least one sale to an Israeli stadium during that initial period. This exclusivity supplements existing exclusive rights in Canada, Germany, and the United Arab Emirates. Scanary’s technology is described as capable of screening up to 25,000 people per hour in open spaces without stopping individuals.

Jeffs' Brands (Nasdaq: JFBR, JFBRW) appointed Alon Dayan as CEO of its wholly owned subsidiary KeepZone AI Inc. effective Dec 8, 2025, to lead the company’s pivot into the global homeland security market. KeepZone recently signed a definitive distribution agreement with Scanary to market AI-powered 3D imaging systems that can scan up to 25,000 people per hour in open spaces. The agreement grants exclusive distribution rights for an initial 24-month period (extendable on meeting purchase targets), and includes a $1 million upfront payment payable in installments plus revenue-sharing mechanisms. Mr. Dayan brings 15+ years in security, defense, and cyber-technology with prior leadership and international partnerships experience. The company cites a >$11.4B global homeland security market growing at a 7% CAGR as strategic rationale.

Jeffs’ Brands (Nasdaq: JFBR) entered a definitive distribution agreement through its subsidiary KeepZone with Scanary to market AI‑radar 3D imaging threat‑detection systems, marking the company’s entry into the global homeland‑security market on Dec 5, 2025.

Key terms: exclusive distribution in Canada, Germany, UAE for an initial 24 months (extendable 24 months if a cumulative purchase target of 20 systems is met), non‑exclusive rights in Spain and Italy, a one‑time payment of $1.0M payable in five monthly installments, one free demo unit, and repayment via 10% of Scanary’s profits from sales outside exclusive territories.

Jeffs' Brands (Nasdaq: JFBR) entered a non-binding MOU to acquire distribution rights for Scanary's AI-driven 3D electromagnetic imaging screening systems, marking a strategic pivot toward homeland security.

The MOU grants exclusive rights in Canada, Germany and UAE for 24 months (renewable 24 months upon cumulative purchase of 20 systems) and non-exclusive rights in Spain and Italy. Jeffs' Brands Holdings would pay $1,000,000 in five monthly installments, receive one demo system, and obtain technical pre-sales support. Payment is repayable via 10% of Scanary's profits from sales outside exclusive territories. Parties aim to execute a definitive agreement within 30 days, subject to due diligence; completion is not guaranteed.

Jeffs' Brands (Nasdaq: JFBR) announced on Nov 17, 2025 that its subsidiary, Jeffs' Brands Holdings, entered a non-binding MOU with Scanary to seek exclusive multi-country distribution of Scanary’s 3D electromagnetic AI screening systems.

Key terms: exclusive rights in Canada, Germany and UAE for 24 months (auto-renewable upon 20-system purchase), non-exclusive rights in Spain and Italy, a one-time $1,000,000 payment in five monthly installments, one demo system, and planned rebrand to KeepZone Technologies Inc.