Welcome to our dedicated page for Jeffs Brands news (Ticker: JFBR), a resource for investors and traders seeking the latest updates and insights on Jeffs Brands stock.
Jeffs' Brands Ltd (NASDAQ: JFBR) generates news at the intersection of data-driven e-commerce and AI-enhanced homeland security technologies. Originally known for its e-commerce activities on the Amazon Marketplace, the company has disclosed a strategic pivot toward the global homeland security sector and advanced technologies, primarily through its wholly owned subsidiary KeepZone AI Inc.
News about Jeffs' Brands frequently highlights developments in KeepZone’s role as an integrator of advanced security systems. Company press releases describe exclusive and non-exclusive distribution agreements with Israeli deep-tech firms such as Scanary Ltd., which develops AI-powered radar systems for frictionless concealed threat detection, and Zorronet Ltd., which offers an AI-based autonomous Security Operations Center platform integrating sensors, cameras, drones, IoT devices, and robotics. Additional coverage focuses on a representation agreement with RT LTA Systems Ltd. for its SkyStar aerostat family, adding aerial surveillance and ISR capabilities to KeepZone’s portfolio.
Investors and observers following JFBR news can expect updates on strategic partnerships, live operational pilots, and corporate rebranding initiatives. Examples include reports on a live pilot at Pais Arena Jerusalem demonstrating checkpoint-free weapon screening, expansions of Scanary distribution rights to multiple territories, and the company’s stated intention to rebrand as Nexera Technologies Ltd to reflect its focus on homeland security and advanced technologies. News items also cover capital markets activity, such as convertible promissory notes and warrant exercise price adjustments, and corporate actions involving Fort Technology Inc.
This news feed offers a centralized view of Jeffs' Brands’ transition from a marketplace-focused e-commerce company to a business emphasizing AI-driven security ecosystems, allowing readers to monitor how new agreements, pilots, and strategic decisions shape the company’s evolution.
Jeffs' Brands (Nasdaq: JFBR) said on January 21, 2026 that its subsidiary KeepZone AI entered a non-exclusive reseller agreement with Beesense Sensors Systems to sell and support selected Beesense ISR products in Canada and Mexico. KeepZone will promote Beesense product families including the Firefly, Mantis and BEE series, offering dual-channel observation and surveillance systems for land, air and maritime ISR. The company said the deal expands Jeffs' Brands' presence in North American defense and security markets and intends to combine KeepZone's AI capabilities with Beesense sensors to deliver real-time ISR solutions to end-users.
Jeffs' Brands (Nasdaq: JFBR) announced that its subsidiary KeepZone AI entered an exclusive reseller agreement to distribute an aerospace developer’s advanced counter-unmanned aerial systems (C-UAS) in Mexico on an exclusive basis to approved government and enterprise customers, subject to laws and approvals. The C-UAS platform uses a multi-layered soft-hard kill approach with a net launcher aimed at urban, perimeter and military-base protection. The deal complements KeepZone’s existing distribution agreements and expands its homeland security product ecosystem in Mexico.
Jeffs' Brands (Nasdaq: JFBR) announced that its subsidiary KeepZone AI signed a non-exclusive distribution agreement with STI to distribute advanced homeland security products in Canada and Mexico.
The deal adds under-vehicle inspection systems and explosives detectors to KeepZone's portfolio and allows temporary customer-specific exclusivity of up to six months for pre-approved government and security agencies, including Canada's Department of National Defence, RCMP, Secretaría de la Defensa Nacional and Guardia Nacional.
This expands KeepZone's integrated AI-driven security offering alongside recent partnerships for radar, autonomous SOCs and aerostat surveillance.
Jeffs' Brands (Nasdaq: JFBR) launched KeepZone AI, a wholly owned subsidiary focused on AI-driven homeland security solutions that integrate detection, autonomous monitoring, and aerial surveillance.
KeepZone announced exclusive and non-exclusive distribution and representation agreements with Scanary, Zorronet, and RT LTA Systems, conducted a live pilot screening >2,600 attendees detecting concealed weapons and pepper spray, and appointed Alon Dayan as CEO on Dec 8, 2025. Initial territorial rights include Canada, Germany, UAE, Mexico, Israel, Spain, Italy, and the US, with several agreements carrying six- to 12-month exclusive terms.
Jeffs' Brands (Nasdaq: JFBR) said its subsidiary KeepZone AI entered a representation agreement with RT LTA Systems to promote and facilitate sales of RT’s SkyStar aerostat systems in defined territories for an initial term of six months. SkyStar aerostats are described as compact, rapidly deployable ISR and communications platforms that have logged more than 7 million operational hours supporting military and security users worldwide. KeepZone will integrate RT’s elevated persistent surveillance with its existing homeland security offerings, including exclusive distribution agreements for Scanary’s AI-radar threat detection and Zorronet’s autonomous Unmanned Robotic Control Room, as part of Jeffs’ Brands’ expansion into the homeland security sector.
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced that the board of directors of its majority-owned subsidiary Fort Technology Inc. (TSXV: FORT) approved an initiative to pursue an uplisting of Fort common shares to the Nasdaq Capital Market on Dec. 31, 2025.
Fort said it expects a Nasdaq listing would provide greater visibility and liquidity and access to a broader pool of U.S. and international investors. Management intends to engage advisors, prepare required SEC filings, and satisfy Nasdaq listing requirements. The company cautioned there is no assurance the uplisting will be completed or as to its timing.
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced on Dec 18, 2025 a share transfer agreement to sell 1,428,571 common shares of Fort Technology (TSXV: FORT) for CAD $928,571 (≈CAD $0.65/share). The shares equal roughly 10% of Jeffs' holdings in Fort and about 7.4% of Fort's outstanding shares. The transaction implies a Fort equity value of CAD $12.5 million and up to CAD $20 million on a fully diluted basis. Jeffs' Brands currently holds a 73.93% equity stake in Fort following a July 2025 acquisition and will continue to hold a majority interest after this partial divestment. Closing is expected within seven days of the agreement, subject to customary conditions.
Jeffs' Brands (Nasdaq: JFBR) announced details on its partnership with Scanary, an Israeli deep-tech startup that developed an AI-powered near-field radar for frictionless, standoff concealed-threat detection.
Key points: exclusive distribution rights in Canada, Germany, UAE and Israeli stadiums via subsidiary KeepZone; a structured $1.0 million investment repayable via revenue shares; claimed CE and GDPR approvals in Europe; and a live pilot at Pais Arena Jerusalem in December 2025 validating real-world performance.
Company notes U.S. regulatory processes are underway and highlights potential benefits (faster throughput, lower staffing, privacy-first scanning) along with implementation and accuracy challenges.
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced a corporate rebranding and strategic shift from Amazon marketplace e-commerce to homeland security and advanced technologies, including an intended name change to Nexera Technologies, subject to shareholder and Israeli Registrar approvals.
Key moves: KeepZone AI, the company’s wholly owned subsidiary, signed and expanded exclusive distribution agreements with Scanary (3D imaging and electromagnetic AI threat detection) and a new exclusive deal with Zorronet for autonomous robotic control-room tech; KeepZone ran a successful live pilot for checkpoint-free weapon screening. The company completed the July 7, 2025 sale of Fort Products in exchange for a controlling equity interest in Fort Technology. New senior hires include Eli Zamir (CEO effective Aug 1, 2025) and Alon Dayan (KeepZone CEO effective Dec 8, 2025).
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced that subsidiary KeepZone AI completed a live operational pilot of Scanary’s concealed-weapon detection system at Pais Arena Jerusalem during a high-profile concert on Dec 10–11, 2025. The System screened over 2,600 visitors at the VIP entrance, operated continuously throughout gate hours, and detected guns and pepper spray while maintaining low observed false-positive rates. The deployment integrated with existing security procedures without changes to staffing or visitor flow, demonstrating checkpoint-free, AI-powered screening in a real-world, high-traffic venue.
Key operational outcomes include continuous operation, first live pepper spray detection with Scanary technology, and non-disruptive visitor screening.