Jeffs’ Brands Sells 6.3% of Fort Technology’s Outstanding Shares ; Company to Retain Majority Stake Valued at Approximately $24 Million Valuation
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR) closed a share transfer dated Dec 18, 2025, selling 714,286 common shares of Fort Technology (TSXV: FORT) for CAD $928,571 (~CAD $1.30/share). The sale equals ~8.1% of Jeffs' Fort holdings and ~6.3% of Fort's outstanding shares.
After the transaction the company holds a 71.55% equity stake in Fort. The company says the partial divestment provides additional liquidity while it shifts from retail toward homeland security and AI-driven technologies.
Positive
- Liquidity raised of CAD $928,571 from the share transfer
- Retains a 71.55% equity stake in Fort, preserving majority control
- Aligns capital with strategic shift to homeland security and AI
Negative
- Reduced Fort holdings by 8.1% of Jeffs' prior position
- Sold shares equal to 6.3% of Fort outstanding, trimming upside exposure
News Market Reaction – JFBR
On the day this news was published, JFBR declined 14.77%, reflecting a significant negative market reaction. Argus tracked a trough of -19.7% from its starting point during tracking. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $488K from the company's valuation, bringing the market cap to $3M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Sector peers show mixed moves: IPW (-14.15%), WBUY (-5.29%) and MOGU (-11.69%) were down, while YJ gained (+3.42%). With JFBR down 1.57% ahead of this asset sale, the pattern hints at broader volatility in internet retail rather than a clearly unified sector direction.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 19 | Cybersecurity distribution deal | Positive | -13.2% | KeepZone AI to distribute Assac cybersecurity software in Hungary and Greece. |
| Feb 18 | AI threat detection deal | Positive | +13.0% | Non-exclusive reseller agreement for AI threat detection in Mexico’s security sector. |
| Feb 12 | AI screening expansion | Positive | -18.2% | Expanded Scanary AI/3D security screening distribution into an additional Asian territory. |
| Feb 09 | Underwater security deal | Positive | -4.4% | Exclusive reseller agreement for anti-submarine and underwater security systems in Mexico. |
| Feb 06 | Underwater systems reseller | Positive | -5.3% | Exclusive reseller agreement to introduce DSIT underwater domain awareness systems in Mexico. |
Recent AI/homeland-security partnership announcements were generally positive in tone but often saw negative next-day price reactions, with only one of five events aligning positively with the news tone.
This announcement fits into Jeffs’ Brands’ ongoing shift from e-commerce toward homeland security and advanced AI technologies. In February 2026, multiple KeepZone AI agreements expanded cybersecurity and threat-detection offerings across Mexico, Asia, and Europe. Despite seemingly positive strategic moves on Feb 6, 9, 12, and 19, the stock often traded down the next day, with only the Feb 18 AI threat-detection reseller deal showing a positive reaction. Today’s partial divestment of Fort Technology aligns with that broader reallocation of capital and focus.
Regulatory & Risk Context
A Form F-3 dated February 19, 2026 registers up to 1,372,017 Ordinary Shares for resale by a selling shareholder, including 1,193,058 Note Shares and 178,959 Warrant Shares. The prospectus specifies that no new shares are being registered for sale by the company itself, and the company would only receive proceeds if the warrant is exercised for cash.
Market Pulse Summary
The stock dropped -14.8% in the session following this news. A negative reaction despite a liquidity-enhancing sale would fit the pattern where recent strategic AI and security announcements often saw weak follow-through, including sizeable post-news declines after multiple February 2026 agreements. The Fort Technology transaction monetizes 714,286 shares but still leaves a 71.55% stake, so pressure could have reflected concerns over past financing structures and the existing F-3 resale registration for 1,372,017 shares rather than this divestment alone.
AI-generated analysis. Not financial advice.
As part of its strategic shift, Company is divesting retail assets to focus on homeland security and advanced technologies
Tel Aviv, Israel, Feb. 23, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”) – driven solutions, today announced the closing of a share transfer agreement dated December 18, 2025 with institutional investors, to sell and transfer 714,286 common shares of Fort Technology Inc. (TSXV: FORT) (“Fort”), for a total consideration of CAD
Following the closing, the Company currently holds a
This transaction represents a partial divestment of the Company’s holdings in its majority-owned subsidiary and is expected to provide additional liquidity as the Company continues to execute its strategy to focus on homeland security and advanced technologies.
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc., following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the expected benefits of the partial divestment, the anticipated provision of additional liquidity, and the Company’s strategy and future focus on homeland security and advanced technologies.. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands (JFBR) sell in the February 23, 2026 announcement?
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Why did Jeffs' Brands (JFBR) sell part of its Fort holdings?
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