Moonage Media Review: The Technologies Tackling Smuggling Below the US-Mexico Border

Rhea-AI Summary

Jeffs' Brands (NASDAQ: JFBR) expanded into maritime security through KeepZone AI, its subsidiary, announcing an exclusive reseller agreement with DSIT Solutions to market underwater domain awareness systems in Mexico for early detection of divers and UUVs.

The move targets protection of ports, anchorages, and offshore platforms along the US-Mexico maritime corridor amid rising underwater smuggling threats.

News Market Reaction – JFBR

+15.20%

10 alerts

+15.20% News Effect

+29.4% Peak in 22 hr 2 min

+$370K Valuation Impact

$3M Market Cap

1.5x Rel. Volume

On the day this news was published, JFBR gained 15.20%, reflecting a significant positive market reaction. Argus tracked a peak move of +29.4% during that session. Our momentum scanner triggered 10 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $370K to the company's valuation, bringing the market cap to $3M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

US-Mexico border length: nearly 2,000 miles CBP encounters: 443,671 encounters Contraband seized: over 100,000 pounds +5 more

8 metrics

US-Mexico border length nearly 2,000 miles Border mentioned as world’s most active smuggling frontier

CBP encounters 443,671 encounters Southwest border in fiscal year 2025

Contraband seized over 100,000 pounds Pacific Viper maritime operations in Eastern Pacific

Underwater security market 2024 USD 8.4 billion Estimated global market size in 2024

Underwater security market 2035 USD 15.6 billion Projected global market size by 2035

Market CAGR 5.75% Projected compound annual growth rate 2024–2035

Registered resale shares 1,372,017 shares Ordinary shares registered on Form F-3 for resale

Outstanding shares 653,078 shares Ordinary shares outstanding as of Feb 18, 2026

Market Reality Check

Price: $4.15 Vol: Volume 35,926 is below th...

low vol

$4.15 Last Close

Volume Volume 35,926 is below the 20-day average of 75,245, indicating muted trading interest ahead of this sponsored article. low

Technical Shares at $3.75 are far below the $60.19 200-day MA, reflecting a prolonged downtrend and proximity to the 52-week low.

Peers on Argus

Sector peers show mixed moves, with WBUY down 2.8% and YJ up 7.8%. With no clear...

1 Up 1 Down

Sector peers show mixed moves, with WBUY down 2.8% and YJ up 7.8%. With no clear, same-direction pattern and JFBR already near its 52-week low, recent pressure appears more company-specific than sector-driven.

Historical Context

5 past events · Latest: Feb 23 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 23	Equity stake sale	Positive	-14.8%	Sale of part of Fort Technology stake to raise liquidity for strategic shift.
Feb 19	Cybersecurity agreement	Positive	-13.2%	KeepZone AI distribution deal for Assac cybersecurity software in Europe.
Feb 18	Mexico AI threat deal	Positive	+13.0%	Non-exclusive reseller agreement to sell AI threat detection in Mexico.
Feb 12	AI screening expansion	Positive	-18.2%	Expansion of Scanary AI screening distribution into a new Asian territory.
Feb 09	Underwater systems deal	Positive	-4.4%	Exclusive reseller agreement for underwater security systems in Mexico.

Pattern Detected

Recent homeland security and AI expansion headlines were mostly positive, yet four of five triggered negative 24h price moves, suggesting a pattern of selling into good news.

Recent Company History

Over recent months, Jeffs’ Brands (JFBR) has pivoted from internet retail toward homeland security and AI-driven solutions through its KeepZone AI subsidiary. Deals included expanded Scanary distribution on Feb 12, 2026, a Mexico-focused AI threat detection agreement on Feb 18, 2026, and underwater security reseller activity on Feb 9, 2026. A partial sale of Fort Technology shares on Feb 23, 2026 aimed to boost liquidity while supporting this strategic shift. Despite these developments, most announcements were followed by negative one-day price reactions.

Regulatory & Risk Context

Active S-3 Shelf

Shelf Active

Active S-3 Shelf Registration 2026-02-19

An F-3 shelf filed on Feb 19, 2026 registers up to 1,372,017 Ordinary Shares for resale by a selling shareholder, consisting of 1,193,058 Note Shares and 178,959 Warrant Shares. The prospectus specifies that no primary shares are being registered for sale by the company, though it may receive cash proceeds if the warrant is exercised.

Market Pulse Summary

The stock surged +15.2% in the session following this news. A strong positive reaction aligns with m...

Analysis

The stock surged +15.2% in the session following this news. A strong positive reaction aligns with management’s push to reposition JFBR from internet retail toward homeland security and AI, as highlighted by the KeepZone underwater security reseller agreement. However, shares traded near a 52-week low at $3.75 and far below the $60.19 200-day MA before this article, and an F-3 resale registration for 1,372,017 shares introduced potential overhang, which could influence how durable any rally proves.

Key Terms

uuvs, cagr, semi-submersible vessels, unmanned underwater vehicles

4 terms

uuvs technical

"including unauthorized divers and UUVs."

Unmanned underwater vehicles (UUVs) are robotic submarines that operate without a human on board, performing tasks such as mapping, inspection, surveillance, and data collection beneath the surface. Think of them as underwater drones used to do jobs that are dangerous, expensive, or impractical for people, like surveying pipelines or detecting hazards. Investors watch UUVs because demand, contracts, and technological advances can drive revenue for manufacturers, service providers, and related supply chains, and they can signal shifts in defense, energy, or marine industries.

cagr financial

"growing at a compound annual growth rate (CAGR) of 5.75%."

Compound Annual Growth Rate (CAGR) measures the average yearly growth of an investment, revenue, or other metric over a multi-year period as if it had grown at a steady rate each year. Think of it like the constant speed that would take you from the starting value to the ending value over the same time—useful because it smooths out ups and downs and lets investors compare different assets or performance periods on an even footing.

semi-submersible vessels technical

"a shift toward underwater and semi-submersible vessels."

A semi-submersible vessel is a large, partly floating platform that rides on submerged pontoons and tall columns to stay steady in rough seas, like a house on stilts anchored in deep water. Investors care because these specialized ships are rented for costly offshore jobs—drilling, wind-turbine installation, heavy lifting and accommodations—so their use, availability, and daily rental rates affect revenues, capital needs, and exposure to energy and marine-activity cycles.

unmanned underwater vehicles technical

"covert diver operations and unmanned underwater vehicles (UUVs)"

Unmanned underwater vehicles are robotic vessels that operate below the water’s surface without a human aboard, either controlled remotely or programmed to act on their own—think of them as drones for the ocean. Investors care because they enable cheaper, safer and faster work in areas like defense, offshore energy, seabed mapping, and underwater infrastructure inspection, creating revenue and cost-saving opportunities across multiple industries.

AI-generated analysis. Not financial advice.

As underwater threats grow, Jeffs' Brands and other public companies explore AI-driven solutions for maritime security

HONG KONG, Feb. 24, 2026 /PRNewswire/ -- The US-Mexico border, spanning nearly 2,000 miles, remains the world's most active frontier for illicit smuggling activities, with criminal organizations increasingly exploiting both land and maritime routes to evade detection. In fiscal year 2025, US Customs and Border Protection (CBP) reported over 443,671 encounters at the southwest border, including significant interdictions of smuggled goods. Maritime seizures by the US Coast Guard surged, with operations like Pacific Viper yielding over 100,000 pounds of contraband in the Eastern Pacific alone, highlighting a shift toward underwater and semi-submersible vessels. These methods, often involving covert diver operations and unmanned underwater vehicles (UUVs), underscore the evolving threats to border security and critical infrastructure.

The global underwater security market is experiencing growth, and, according to industry estimates, was valued at approximately USD 8.4 billion in 2024 and is projected to reach USD 15.6 billion by 2035, growing at a compound annual growth rate (CAGR) of 5.75%. This expansion is driven by demand for advanced detection systems to protect ports, coastal assets, and offshore installations, particularly in high-threat areas like the US-Mexico maritime boundary. Investments in sonar, acoustic intelligence, and AI-driven surveillance are rising as smugglers adapt to tighter surface controls, using submersible craft capable of carrying multi-ton loads across vast ocean distances.

Several NASDAQ-listed companies are leading innovations in this space, offering technologies tailored to border and maritime challenges:

908 Devices Inc.: Specializes in portable analyzers for rapid field detection of hazardous materials, aiding border patrols in identifying concealed threats at checkpoints and maritime entry points.

OSI Systems, Inc.: Provides non-intrusive inspection systems, such as X-ray and gamma scanners, for vehicles, cargo, and containers, enabling efficient scanning at busy border crossings to uncover hidden smuggling attempts.

Elbit Systems Ltd.: Delivers integrated border surveillance solutions, including sensor towers and AI-based monitoring for perimeter security, enhancing detection along remote stretches of the US-Mexico border.

AeroVironment, Inc.: Focuses on unmanned aerial systems for overhead surveillance, complementing maritime operations by monitoring vast border regions and detecting suspicious activity in hard-to-reach areas.

Amid this landscape, Jeffs' Brands Ltd. (NASDAQ: JFBR) announced an expansion into the homeland security sector through its subsidiary, KeepZone AI Inc.,  Jeffs' Brands announced in late 2025 a strategic initiative focused on applying AI-driven technologies to security-related applications. Recently KeepZone entered an exclusive reseller agreement with DSIT Solutions Ltd., a specialist in underwater domain awareness. This partnership contemplates the potential marketing and distribution of  advanced systems in Mexico, targeting government agencies and energy operators for early detection of underwater intrusions, including unauthorized divers and UUVs. The technologies are designed to assist in protecting ports, anchorages, and offshore platforms from sabotage and covert threats, addressing vulnerabilities in the US-Mexico maritime corridor. Alon Dayan, CEO of KeepZone, has publicly emphasized the importance of closing gaps below the waterline, where traditional surveillance falls short.

As threats along the US-Mexico border evolve, with reports of increased aggression in high-seas interdictions and discoveries of sophisticated underwater tunnels, these technologies are vital for safeguarding infrastructure and disrupting criminal networks. Continued innovation may contribute to enhanced multi-domain security, ensuring more effective responses to one of the globe's most challenging frontiers.

Sponsored Content Disclosure:
This article is sponsored content produced by Moonage Media, a division of MR Solutions Limited (Hong Kong). Moonage Media has received monetary compensation in connection with the production and distribution of this content. Jeffs' Brands Ltd. did not author this article and may not have independently verified the information contained herein.

Moonage Media Disclaimer

This article was produced by Moonage Media, a brand / division of MR Solutions Limited (Hong Kong), and is provided for general informational and promotional purposes only. This article is sponsored content. Moonage Media has received monetary compensation in connection with the production and distribution of this content. The company referenced herein did not author this article and may not have independently verified the information contained herein. This content does not constitute investment advice, financial advice, or a recommendation to buy, sell, or hold any securities, nor does it constitute an offer or solicitation in any jurisdiction.

Moonage Media is not a registered broker-dealer, investment adviser, securities analyst. The information presented is based on publicly available sources and statements believed to be reliable at the time of publication; however, Moonage Media makes no representations or warranties as to the accuracy or completeness of the information and has not independently verified all data referenced.

Moonage Media has received compensation in connection with the preparation and publication of this article, which may create a potential conflict of interest.

Readers are encouraged to conduct their own independent research and consult qualified financial, legal, or other professional advisers before making any investment decisions.

Forward-looking statements referenced in this article are subject to risks and uncertainties, and actual results may differ materially. Past performance, if any, is not indicative of future results.

For full disclosures, risk factors, and forward-looking statements, please visit: https://moonage.media/disclaimer/

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View original content:https://www.prnewswire.com/news-releases/moonage-media-review-the-technologies-tackling-smuggling-below-the-us-mexico-border-302695800.html

SOURCE Moonage Media

FAQ

What did Jeffs' Brands (JFBR) announce on February 24, 2026 regarding maritime security?

Jeffs' Brands announced KeepZone AI entered an exclusive reseller agreement with DSIT Solutions to market underwater detection systems in Mexico. According to the company, the deal targets early detection of divers and UUVs to protect ports and offshore infrastructure.

How will the JFBR reseller agreement with DSIT Solutions affect KeepZone AI's market focus?

The agreement shifts KeepZone AI toward underwater domain awareness and homeland security sales in Mexico and nearby markets. According to the company, the partnership aims to offer sonar and detection systems to government agencies and energy operators for infrastructure protection.

What specific threats are JFBR's KeepZone AI and DSIT Solutions targeting with their products?

They are targeting underwater intrusions such as unauthorized divers, UUVs, and semi-submersible smuggling craft. According to the company, systems are designed to protect ports, anchorages, and offshore platforms along the US-Mexico maritime corridor.

Does the JFBR announcement include financial terms or revenue guidance for the DSIT reseller deal?

No financial terms or revenue guidance were disclosed in the announcement. According to the company, the agreement is focused on exclusive reseller rights and market targeting rather than detailed financial commitments or timelines.

What strategic rationale did Jeffs' Brands give for moving into underwater security with KeepZone AI?

Jeffs' Brands cited evolving maritime smuggling and gaps below the waterline where traditional surveillance fails. According to the company, the initiative aims to close detection gaps and protect critical maritime infrastructure from covert threats.

How might the JFBR-DSIT reseller agreement influence investors evaluating Jeffs' Brands stock (JFBR)?

The agreement signals diversification into security products and potential new revenue channels for KeepZone AI, though no financial impact was provided. According to the company, the collaboration focuses on market entry and distribution rather than immediate revenue disclosure.