Keurig Dr Pepper (NYSE:KDP) has announced the launch of a limited-edition Vernors Boston Cooler beverage, available exclusively in Michigan and Toledo, OH from July through September 2025. The new product combines Vernors' signature ginger flavor with vanilla cream, inspired by the traditional Boston Cooler float made with Vernors Ginger Soda and vanilla ice cream.
The launch aligns with consumer trends identified in KDP's State of Beverages 2025 Trend Report, which found that 44% of Americans try new beverages monthly. The product will be available in 12 Packs, 2 L and 20 oz. bottles at locations where Vernors is sold.
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Positive
Product launch capitalizes on regional nostalgia and brand heritage
Strategic alignment with consumer trend data showing 44% of Americans try new beverages monthly
Limited distribution and timeframe creates scarcity and potential demand
Negative
Limited geographical distribution may restrict revenue potential
A New Twist on a Classic Michigan Tradition Arrives Just in Time for Summer
DETROIT, July 8, 2025 /PRNewswire/ -- This summer, Vernors is bringing a refreshing taste of Michigan nostalgia to fans across the state with the release of its latest limited-edition offering, the Vernors Boston Cooler.
A true Michigan classic, the Boston Cooler has delighted locals for generations. Dating back to the 1800s, this beloved treat pairs cool, creamy vanilla ice cream with bubbly Vernors Ginger Soda, creating an irresistible float that has become a symbol of summertime in the Great Lakes State.
The new, limited-edition Vernors Boston Cooler offers consumers the nostalgic flavors they know and love, now with a twist: blending Vernors' signature sweet and slightly spicy ginger flavor with rich, creamy vanilla to capture the essence of Michigan's iconic Boston Cooler float. Enjoy it ice-cold straight from the can or serve it over vanilla ice cream for a truly authentic Boston Cooler float experience.
"Keurig Dr Pepper's recent State of Beverages 2025 Trend Report uncovered that, on average, 44% of Americans try new beverages each month, with even higher interest among younger adults," said Kevin Schmitz, Director of Brand Marketing at Keurig Dr Pepper. "This growing appetite for variety is exactly why we are always exploring new flavor innovations, especially for our fan-favorite brands like Vernors. When the chance came to bottle the legendary Boston Cooler, we jumped on it faster than a Michigander spotting the first signs of spring after a long winter."
The limited-edition Vernors Boston Cooler will only be available in Michigan and the Toledo, OH area at locations where Vernors is sold, from July through September. It will be available in 12 Packs and 2 L and 20 oz. bottles.
MEDIA CONTACT Xenja Lindberg Manager, External Communications Keurig Dr Pepper Xenja.lindberg@kdrp.com
FAQ
What is the new Vernors Boston Cooler product from KDP?
The Vernors Boston Cooler is a limited-edition beverage that combines Vernors' signature ginger flavor with vanilla cream, inspired by the traditional Michigan float made with Vernors Ginger Soda and vanilla ice cream.
Where and when will the Vernors Boston Cooler be available?
The product will be available exclusively in Michigan and Toledo, OH area from July through September 2025, sold in 12 Packs, 2 L and 20 oz. bottles at locations where Vernors is sold.
How does this launch align with KDP's consumer research?
According to KDP's State of Beverages 2025 Trend Report, 44% of Americans try new beverages monthly, particularly among younger adults, making this innovation timely and strategic.
What packaging options will be available for the new Vernors Boston Cooler?
The limited-edition Vernors Boston Cooler will be available in 12 Packs, 2 L and 20 oz. bottles.
What is the historical significance of the Boston Cooler in Michigan?
The Boston Cooler is a traditional Michigan treat dating back to the 1800s, combining Vernors Ginger Soda with vanilla ice cream to create a float that has become a symbol of summertime in the Great Lakes State.
