KeyBank Brings Innovative Solutions to Colorado’s New La Plaza and Their Small Business Owners

Rhea-AI Summary

KeyBank has partnered with La Plaza, a new 150,000 sq ft indoor marketplace in Aurora, CO, providing banking solutions for over 100 small businesses. The bank's bilingual team helped business owners open accounts, set up Clover merchant devices, and offered guidance on business registration. KeyBank maintains an ongoing presence at La Plaza with on-site support and delivers Spanish-language financial workshops through their 'Money, Me & Key' program. The partnership highlights KeyBank's commitment to serving the Hispanic community and demonstrates their ability to provide comprehensive banking solutions for large-scale marketplace developments.

Positive

• Secured banking partnership with 100+ new business accounts
• Expanded presence in Hispanic market through bilingual services
• Established ongoing physical presence at marketplace location

Negative

• None.

News Market Reaction

-1.20%

1 alert

-1.20% News Effect

On the day this news was published, KEY declined 1.20%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

NORTHAMPTON, MA / ACCESSWIRE / November 19, 2024 / KeyBank:

In preparation for the opening of La Plaza, a 150,000 sq ft indoor marketplace, KeyBank's Kevin Davis, Senior Business Banking Relationship Manager, partnered with teammates across Key, to bring innovative solutions that supported the developer and individual small business owners that are a part of this exciting new project, in Aurora, CO.

La Plaza Colorado needed a banking partner who could accommodate their needs, serving as a resource for 100+ businesses and provide centralized reporting. Most of La Plaza's business owners prefer to speak Spanish and with KeyBank's recent focus on Spanish speaking materials and teammates, the partnership was a great fit. With over 100 accounts to open, several of Key's bilingual Branch Managers and our Regional Community Sales Manager helped to open these business accounts and discuss Key@Work.

Key formed a true partnership with the owners who developed the La Plaza model, Doug McMurrain and his daughter Isabel McMurrain, serving as their trusted advisors throughout this entire process. The team dedicated countless hours to meeting with clients to open accounts and set up the appropriate services. Some of the business owners needed guidance on registering with the Secretary of State and establishing a Tax ID Number and KeyBank teammates were onsite during their soft opening week, helping to activate the Clover merchant devices for every vendor.

"This has been an amazing project, one-and a half years in the making. I'm really excited about our growing presence in the Hispanic community and to see what this marketplace is providing to the city and this community.

Our approach to the La Plaza prospect and how we implemented our solutions exemplifies how collaboration leads to success. Key teammates quickly embraced the opportunity to help the parent company and individual vendors to get started. I'd like to extend a special thank you to our Spanish speaking teammates who were instrumental in our success!"

-Kevin Davis, Sr. Business Banking Relationship Manager

Key has an ongoing presence at La Plaza, with a table located at the front of the market and teammates on site on Fridays to answer questions. They have also expanded the support of La Plaza by leveraging their Language Access Program to deliver Key's Small Business focused Money, Me & Key workshops in Spanish. KeyBank's "Money, Me and Key" program is a financial empowerment initiative that helps community members improve their financial health. The following workshops were chosen by the vendors and delivered onsite:

1. Developing a business plan

2. How businesses obtain credit

3. Small business and financial emergencies

Photo: Oscar Holguin, Regional Community Sales Manager, KeyBank

View additional multimedia and more ESG storytelling from KeyBank on 3blmedia.com.

Contact Info:

Spokesperson: KeyBank
Website: https://www.3blmedia.com/profiles/keybank
Email: info@3blmedia.com

SOURCE: KeyBank

View the original press release on accesswire.com

FAQ

What services is KeyBank (KEY) providing at La Plaza Colorado?

KeyBank is providing business account services, Clover merchant device setup, bilingual support, and Spanish-language financial workshops through their 'Money, Me & Key' program for over 100 businesses at La Plaza.

How large is the La Plaza marketplace where KeyBank (KEY) is operating?

La Plaza is a 150,000 square foot indoor marketplace located in Aurora, Colorado.

What financial education programs is KeyBank (KEY) offering at La Plaza?

KeyBank is offering their 'Money, Me & Key' workshops in Spanish, covering topics such as developing business plans, obtaining credit, and managing financial emergencies.