KeyBank's EasyUp® Turns Everyday Spending into Meaningful Savings

Rhea-AI Summary

KeyBank (NYSE: KEY) highlights the success of its EasyUp® financial tool, which automatically transfers a user-selected amount (up to $5) to a savings account with every debit card purchase. Since its August 2019 launch through July 31, 2025, the program has helped clients save over $182 million, with average users saving $490 annually.

The tool, accessible through KeyBank's online and mobile platforms, offers seamless enrollment, flexible savings options, and can be used for emergency funds, vacations, investing, or debt reduction. Additionally, debit card purchases with EasyUp count toward KeyBank's relationship benefits program, which requires five qualifying transactions monthly.

Positive

• Program has generated over $182 million in customer savings since launch
• Average user saves $490 per year through the program
• Debit card purchases count towards relationship benefits program requirements
• Offers flexibility in savings amounts from $0.10 to $5 per transaction

Negative

• None.

The financial empowerment tool continues to help clients meet their financial goals.

CLEVELAND, Sept. 3, 2025 /PRNewswire/ -- KeyBank (NYSE: KEY) is helping clients take control of their financial futures with EasyUp^® , a tool that transforms everyday spending into meaningful savings. With every debit card purchase, EasyUp can be set up to automatically transfer a user-selected amount – up to $5 – into a linked KeyBank savings account, helping clients build savings and work toward a financial goal one transaction at a time. The tool reflects KeyBank's ongoing commitment to delivering simple, effective solutions that help clients take control of their financial journeys. Since its launch in August 2019, EasyUp^® has helped KeyBank clients collectively save more than $182 million (as of July 31, 2025), with the average user saving $490 per year.

"EasyUp demonstrates that small, consistent actions can lead to meaningful financial progress over time. Available through KeyBank's online and mobile banking platforms, EasyUp eliminates the need for manual transfers and helps clients stay on track without requiring major changes to their spending behavior," said Jeannie Fanning, Director of Consumer Bank Relationship Growth at KeyBank.

The newly refreshed website highlights how easy EasyUp is for clients to use:

• Enrolling seamlessly. Clients can simply sign on to online banking or the KeyBank mobile app and select EasyUp in online banking under Tools or in the mobile app under More, then Tools. Next, they simply follow the prompts to add the designated checking and savings accounts and set the transfer amount.
• Saving while spending. With EasyUp, every time clients make a purchase with their KeyBank debit card, a pre-set amount of their money automatically moves from their KeyBank checking account to their KeyBank savings account. Clients set and manage the transfer amount – from 10¢ to $5.
• Reaching financial goals. Through EasyUp, clients can build their savings for an emergency fund, vacation, investing, or other goals. Another option clients have is to pay down their debt sooner by having their EasyUp money automatically sent as an extra monthly payment to a creditor.
• Taking control. Pausing, resuming and changing selections in EasyUp is simple. EasyUp allows clients to make changes in seconds – at any time – from adjusting the amount of the automatic transfer to changing account selections, and more.

Debit Card Purchases Unlock Relationship Benefits and Build Client Savings with EasyUp:

At KeyBank, clients can take advantage of relationship benefits with one simple requirement, using their eligible KeyBank checking account on five or more qualifying transactions a month. Debit card purchases count as qualifying monthly transactions under Key's relationship benefits program. Therefore, if a client is enrolled in EasyUp, each debit card purchase not only automatically builds savings, but also counts toward the five monthly transactions needed to qualify for Key's relationship benefits.

"To KeyBank, EasyUp is more than just a savings tool – it's another way to help our clients wherever they are on their financial journeys. We keep our clients at the center of all that we do and seek to build enduring relationships. We're committed to delivering practical solutions that address everyday financial challenges, empowering clients to achieve their financial goals and providing the advice clients need to take the next best financial step for their futures," said Fanning.

To learn more about KeyBank's products and services and move forward on your financial journey, visit key.com/easyup, key.com/relationship or find the nearest KeyBank branch.

ABOUT KEYCORP  

In 2025, KeyCorp celebrates its bicentennial, marking 200 years of service to clients and communities from Maine to Alaska. To learn more, visit KeyBank Heritage Center. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $185 billion at June 30, 2025. 

Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank Member FDIC. 

CFMA #250827-3445178

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SOURCE KeyBank

FAQ

How much has KeyBank's EasyUp program helped customers save since launch?

KeyBank's EasyUp program has helped clients save more than $182 million since its launch in August 2019 through July 31, 2025.

What is the average annual savings for KeyBank EasyUp users?

The average KeyBank EasyUp user saves approximately $490 per year through the automatic savings program.

How does KeyBank's EasyUp savings program work?

With every debit card purchase, EasyUp automatically transfers a user-selected amount (between 10¢ to $5) from a KeyBank checking account to a linked savings account.

What are the requirements for KeyBank's relationship benefits program?

Clients need to make five or more qualifying transactions per month using their eligible KeyBank checking account, with EasyUp debit card purchases counting toward this requirement.

How can KeyBank customers enroll in the EasyUp program?

Customers can enroll by signing into online banking or the KeyBank mobile app, selecting EasyUp under Tools, and following the prompts to set up their designated checking and savings accounts and transfer amount.