KEYBANK AND THE BUFFALO SABRES ANNOUNCE 10-YEAR EXTENSION OF ARENA NAMING RIGHTS DEAL
KeyBank (NYSE: KEY) has announced a 10-year extension of its naming rights agreement with the Buffalo Sabres, maintaining the KeyBank Center name through the 2035-36 season. The partnership expansion includes KeyBank becoming the team's away helmet sponsor starting in 2025-26.
The partnership introduces the new HocKey Assists Community Program, focusing on education, small business growth, and neighborhood engagement in Western New York. KeyBank, celebrating its bicentennial with $185 billion in assets, will provide exclusive benefits to its customers attending events at KeyBank Center starting in 2026-27.
KeyBank (NYSE: KEY) ha annunciato un prolungamento di 10 anni del suo accordo per i diritti di denominazione con i Buffalo Sabres, mantenendo il nome KeyBank Center fino alla stagione 2035-36. L'espansione della partnership prevede che KeyBank diventi lo sponsor del casco da trasferta della squadra a partire dalla stagione 2025-26.
La collaborazione introduce il nuovo Programma Comunitario HocKey Assists, focalizzato sull'istruzione, la crescita delle piccole imprese e l'impegno nei quartieri del Western New York. KeyBank, che celebra il suo bicentenario con 185 miliardi di dollari in asset, offrirà vantaggi esclusivi ai suoi clienti che parteciperanno agli eventi al KeyBank Center a partire dalla stagione 2026-27.
KeyBank (NYSE: KEY) ha anunciado una extensión de 10 años de su acuerdo de derechos de nombre con los Buffalo Sabres, manteniendo el nombre KeyBank Center hasta la temporada 2035-36. La expansión de la asociación incluye que KeyBank se convierta en el patrocinador del casco de visitante del equipo a partir de la temporada 2025-26.
La colaboración presenta el nuevo Programa Comunitario HocKey Assists, enfocado en la educación, el crecimiento de pequeñas empresas y el compromiso vecinal en Western New York. KeyBank, que celebra su bicentenario con 185 mil millones de dólares en activos, brindará beneficios exclusivos a sus clientes que asistan a eventos en el KeyBank Center a partir de la temporada 2026-27.
KeyBank (NYSE: KEY)는 Buffalo Sabres와의 명명권 계약을 10년 연장하여 2035-36 시즌까지 KeyBank Center 이름을 유지한다고 발표했습니다. 이번 파트너십 확장에는 2025-26 시즌부터 팀의 원정 헬멧 스폰서가 되는 내용도 포함됩니다.
이번 협력으로 새로운 HocKey Assists 커뮤니티 프로그램이 도입되며, 이는 서부 뉴욕 지역의 교육, 중소기업 성장 및 지역사회 참여에 중점을 둡니다. 1850억 달러의 자산을 보유하며 200주년을 맞은 KeyBank는 2026-27 시즌부터 KeyBank Center에서 열리는 이벤트에 참석하는 고객에게 독점 혜택을 제공할 예정입니다.
KeyBank (NYSE : KEY) a annoncé une prolongation de 10 ans de son accord de droits de dénomination avec les Buffalo Sabres, conservant le nom KeyBank Center jusqu'à la saison 2035-36. L'expansion du partenariat inclut que KeyBank devienne le sponsor du casque extérieur de l'équipe à partir de la saison 2025-26.
Le partenariat introduit le nouveau programme communautaire HocKey Assists, axé sur l'éducation, la croissance des petites entreprises et l'engagement de quartier dans l'ouest de New York. KeyBank, qui célèbre son bicentenaire avec 185 milliards de dollars d'actifs, offrira des avantages exclusifs à ses clients assistant aux événements au KeyBank Center à partir de la saison 2026-27.
KeyBank (NYSE: KEY) hat eine 10-jährige Verlängerung seiner Namensrechtevereinbarung mit den Buffalo Sabres bekannt gegeben und sichert damit den Namen KeyBank Center bis zur Saison 2035-36. Die Erweiterung der Partnerschaft umfasst, dass KeyBank ab der Saison 2025-26 Hauptsponsor der Auswärtshelme des Teams wird.
Die Partnerschaft führt das neue HocKey Assists Community-Programm ein, das sich auf Bildung, Wachstum kleiner Unternehmen und Nachbarschaftsengagement in Western New York konzentriert. KeyBank, das sein zweihundertjähriges Bestehen mit 185 Milliarden US-Dollar an Vermögenswerten feiert, wird ab der Saison 2026-27 exklusive Vorteile für seine Kunden bei Veranstaltungen im KeyBank Center anbieten.
- Long-term commitment through 2035-36 season demonstrates stability and community investment
- Expansion of partnership to include away helmet sponsorship enhances brand visibility
- Launch of HocKey Assists Community Program strengthens local community engagement
- Strong financial position with $185 billion in assets
- None.
"We are thankful for the support of KeyBank over the course of the last decade and look forward to the continued relationship with such a valued partner of the Buffalo Sabres," said Sabres Owner, CEO and President Terry Pegula. "We take great pride in our home arena bearing the name of an organization with such strong roots in the
"We are thrilled to build upon our partnership with the Buffalo Sabres. This is an investment in
In addition to the arena naming rights, the longstanding partnership between the Sabres and KeyBank will introduce KeyBank as the team's away helmet sponsor starting in the 2025-26 season. KeyBank's collaboration with the Sabres dates back to 2015 and reinforces the commitment of both organizations to the
KeyBank and the Buffalo Sabres' dedication to giving back to the city of
"KeyBank and the Sabres both believe that when our community thrives, we all thrive," said KeyBank Buffalo Market President Mike McMahon. "That's why we are excited to launch our new HocKey Assists initiative which aims to empower youth, uplift local entrepreneurs, and unite communities through impactful, grassroots programs. As we celebrate KeyBank's bicentennial, our partnership with the Sabres is a symbol of our commitment to making a difference in
"Creating a community hub remains a core aspect of our mission at KeyBank Center," said Buffalo Sabres COO Pete Guelli. "We see tremendous value in KeyBank Center serving as a gathering place in our city and nothing exemplifies this more than the KeyBank commitment. Additionally, KeyBank Center holds the unique ability to impact and drive economic growth in downtown
As part of the continued partnership, KeyBank customers will enjoy exclusive benefits when attending games, concerts and events at KeyBank Center starting during the 2026-27 hockey season. The partnership extension was negotiated with the help of Excel Consulting Services, an industry-leading management and marketing agency.
ABOUT KEYCORP
In 2025, KeyCorp celebrates its bicentennial, marking 200 years of service to clients and communities from
Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank Member FDIC.
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SOURCE KeyBank
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