LEIFRAS Co., Ltd. Holds Signing Ceremony to Mark Appointment as an Official Partner of the Japan Sport Association (JSPO)

LEIFRAS (Nasdaq: LFS) held a signing ceremony on April 3, 2026, confirming its appointment as an official partner of the Japan Sport Association (JSPO), effective April 2026.

Rhea-AI Summary

LEIFRAS (Nasdaq: LFS) held a signing ceremony on April 3, 2026, confirming its appointment as an official partner of the Japan Sport Association (JSPO), effective April 2026.

The partnership positions Leifras to expand its sports school and social business nationally by leveraging JSPO's network of ~650,000 registered youth-club members and access to large events like the Japan Games.

Key Figures

Signing ceremony date: April 3, 2026 Partnership effective date: April 2026 JSPO youth members: 650,000 registered members +1 more

Signing ceremony date

April 3, 2026

JSPO partnership signing ceremony

Partnership effective date

April 2026

Official JSPO Sports Active Partner Program start

JSPO youth members

650,000 registered members

Youth sports clubs overseen by JSPO

Japan Games athletes

30,000 participating athletes

Japan Games co-organized by JSPO

Historical Context

5 past events · Latest: Apr 01

5 events

1. Apr 01

   Education partnership

   24h Move

   -0.8%

   Comprehensive partnership with Sanko Gakuen to develop sports business talent.

2. Apr 01

   JSPO sponsorship deal

   24h Move

   -4.3%

   Three-year official partnership with JSPO for nationwide program access.

3. Mar 30

   Market leadership rank

   24h Move

   +8.4%

   Ranked No.1 in Japan by sports school membership and managed clubs.

4. Mar 26

   Research findings

   24h Move

   -2.7%

   Study showing correlation between sports affinity and non-cognitive skills.

5. Mar 23

   Marketing content

   24h Move

   -0.4%

   Release of videos introducing school club support and after-school services.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

esg

1 terms

esg financial

"reflect the environmental, social, and governance (ESG) and sustainability principles"

ESG stands for Environmental, Social, and Governance, which are key factors investors consider when evaluating how sustainable and responsible a company is. It involves assessing how a company manages its impact on the environment, treats its employees and communities, and operates transparently and ethically. Investors use ESG criteria to identify businesses that align with their values and have the potential for long-term success.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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TOKYO, April 3, 2026 /PRNewswire/ -- LEIFRAS Co., Ltd. (Nasdaq: LFS) (the "Company" or "Leifras"), a sports and social business company dedicated to youth sports and community engagement, today announces that it held a signing ceremony on April 3, 2026 at the headquarters of the Japan Sport Association (JSPO) to commemorate the previously announced partnership agreement with JSPO and Leifras' appointment as an official partner of JSPO's Sports Active Partner Program, effective April 2026. JSPO is a public interest incorporated foundation that plays a central role in Japan's sports ecosystem. Through the partnership, the Company expects to be well-positioned to further expand its business footprint and enhance its social credibility, which it believes will provide a foundation for business growth.

Signing Ceremony to Mark the Appointment as an Official Partner

The signing ceremony for the partnership agreement was held in a conference room of JSPO, which is located at JAPAN SPORT OLYMPIC SQUARE. Mr. Yusaku Morioka, Executive Director of JSPO, attended the ceremony and exchanged the agreement with Leifras' Representative Director and Chief Executive Officer, Mr. Kiyotaka Ito. Both parties reaffirmed their commitment to building a strong partnership to jointly shape and transform the future of sports in Japan.

Strategic Impact on Business Growth

JSPO is a non-profit private organization in the Japanese sports community and it oversee the development of youth sports clubs attended by approximately 650,000 registered members. It also co-organizes the Japan Games, one of Japan's largest sports festivals with approximately 30,000 participating athletes. As an official partner, Leifras expects to provide financial support as a sponsor and may gain access to JSPO's "Selection Programs" to directly approach participants in JSPO-sponsored projects. Leifras believes that the alignment between Leifras' corporate philosophy, "Changing and designing sports," and JSPO's message, "Toward a desired future with sports," reflect the environmental, social, and governance (ESG) and sustainability principles that Leifras promotes, which may contribute to the enhancement of its corporate value.

Future Outlook: Accelerating Social Business and Sports School Business on a National Scale

Through this partnership, Leifras aims to leverage JSPO's robust network and social credibility to heighten the Company's brand recognition among local governments and educational institutions nationwide. The Company intends to accelerate the growth of its social business, including school club support services, as well as its sports school business, on a national scale, in order to build a sustainable, inclusive, and enriching sports environment across Japan.

About LEIFRAS Co., Ltd.

Headquartered in Tokyo, Leifras is a sports and social business company dedicated to youth sports and community engagement. The Company primarily provides services related to the organization and operations of sports schools and sports events for children. As of December 31, 2025, Leifras was recognized as one of Japan's largest operators of children's sports schools in terms of both membership and facilities by Tokyo Shoko Research. The Company's approach to sports education emphasizes the development of non-cognitive skills, following the teaching principle "acknowledge, praise, encourage, and motivate." The holistic approach that integrates physical and mental development sets Leifras apart in the industry. Building upon deep experience and know-how in sports education, Leifras also operates a robust social business sector, dispatching sports coaches to meet various community needs with the aim to promote physical health, social inclusion, and community well-being across different demographics.

For more information, please visit the Company's website: https://ir.leifras.co.jp/.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may," or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. These statements are subject to uncertainties and risks, including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the registration statement filed with the U.S. Securities and Exchange Commission (the "SEC"). Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.

For more information, please contact:

LEIFRAS Co., Ltd.
Investor Relations Department
Email: IR@leifras.co.jp

Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com

 

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SOURCE LEIFRAS Co., Ltd.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did LEIFRAS (LFS) announce about its partnership with JSPO on April 3, 2026?

LEIFRAS announced it held a signing ceremony and was appointed an official JSPO partner effective April 2026. According to the company, the partnership formalizes sponsorship support and potential access to JSPO selection programs and networks.

How could the JSPO partnership affect LEIFRAS's (LFS) sports school and social business growth?

The partnership may accelerate national growth of LEIFRAS's sports school and social business by leveraging JSPO's network. According to the company, JSPO access is expected to raise brand recognition with local governments and schools nationwide.

What scale of participation does JSPO oversee that LEIFRAS (LFS) may reach through the partnership?

JSPO oversees youth sports clubs with about 650,000 registered members and co-organizes the Japan Games with ~30,000 athletes. According to the company, these figures represent target audiences for Leifras's programs and sponsorship outreach.

Who represented LEIFRAS (LFS) and JSPO at the April 3, 2026 signing ceremony?

LEIFRAS was represented by Representative Director and CEO Kiyotaka Ito, and JSPO by Executive Director Yusaku Morioka at the signing ceremony. According to the company, both parties reaffirmed a commitment to a strong, long-term partnership.

What strategic benefits did LEIFRAS (LFS) cite from becoming an official JSPO partner?

LEIFRAS cited enhanced social credibility, alignment on ESG principles, and improved access to JSPO programs as strategic benefits. According to the company, these factors may provide a foundation for broader business expansion and corporate value enhancement.