LPL Financial Welcomes Kūpono Wealth Planning
Rhea-AI Summary
LPL Financial (Nasdaq: LPLA) announced that Brandon Wallis, CFP®, CRPS™, of Kūpono Wealth Planning joined LPL’s broker-dealer and RIA platform on Dec 2, 2025. Wallis reported serving approximately $145 million in advisory, brokerage, and retirement plan assets and joins LPL from Edward Jones. Kūpono is based in Mililani, Hawaiʻi, and serves Central Oahu and North Shore clients, including recent retirees, near-retirees, medical professionals, and small business owners.
The move cites a desire for greater autonomy, local decision-making, and access to LPL’s wide solution set and scale — LPL supports nearly 32,000 advisors and services about $2.3 trillion in brokerage and advisory assets.
Positive
- $145M in client assets joining LPL platform
- Strengthens LPL presence in Central Oahu and North Shore
- Access to LPL scale: ~32,000 advisors and $2.3T in assets
- Potential cost reductions for most Kūpono clients per announcement
Negative
- None.
News Market Reaction
On the day this news was published, LPLA declined 0.82%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
LPLA gained 3.28%, outpacing peers like TW (+1.47%), SF (+1.11%), and EVR (+1.03%). The move appeared more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 09 | Market outlook report | Positive | +1.7% | Release of 2026 economic and market outlook emphasizing policy drivers. |
| Dec 05 | Executive appointment | Positive | +0.7% | Hiring of chief legal officer to lead legal and policy functions. |
| Dec 04 | IPO anniversary | Positive | +0.7% | 15-year IPO celebration highlighting advisor and asset growth since 2010. |
| Dec 02 | Conference appearance | Positive | +1.6% | Announcement of CEO presentation at Goldman Sachs Financial Services Conference. |
| Dec 02 | Advisor recruitment | Positive | -0.8% | Kūpono Wealth Planning joining LPL’s broker-dealer and RIA platform. |
Recent corporate and branding news has generally seen modest positive price reactions, with one divergence where advisor growth news coincided with a small decline.
Over the past weeks, LPL highlighted multiple corporate milestones and thought leadership, including its 2026 Outlook, a new chief legal officer, and a 15-year IPO anniversary bell-ringing. The firm also flagged an upcoming Goldman Sachs conference appearance and advisor recruitment such as Kūpono Wealth Planning. These releases consistently reference scale of ~32,000 advisors and ~$2.3 trillion in assets. Historically, such news produced modest gains, though a prior Kūpono announcement coincided with a -0.82% move, indicating occasional divergence.
Market Pulse Summary
This announcement highlights LPL’s continued advisor recruitment, adding Kūpono Wealth Planning with about $145 million in assets to a platform already supporting roughly 32,000 advisors and $2.3 trillion in client assets. Recent history shows a steady cadence of corporate updates, including leadership changes and conference appearances. Investors tracking this story may focus on advisor growth, asset retention, and how new practices contribute to LPL’s scale across about 1,100 institutions and 8 million end clients.
Key Terms
broker-dealer financial
registered investment advisor regulatory
ria regulatory
finra regulatory
sipc regulatory
fintech technical
AI-generated analysis. Not financial advice.
SAN DIEGO, Dec. 02, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that Brandon Wallis, CFP®, CRPS™, of Kūpono Wealth Planning has joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform. He reported serving approximately
Kūpono Wealth Planning is based in Mililani, Hawaiʻi, just 20 miles from Honolulu, and proudly serves the Central Oahu and North Shore communities.
With two decades of industry experience, Brandon has called Hawaiʻi home since 2007. Brandon works with a diverse clientele, including individuals who have retired within the last decade, those planning to retire in the next five years, as well as many mainland transplants, medical professionals, and small business owners.
“We chose the name Kūpono Wealth Planning, for what it stands for and as a benchmark for how we treat clients. Kūpono means to act with integrity, fairness, and moral strength. On a daily basis we want to operate with professionalism and integrity, providing reliable advice and unwavering attention to detail. Our goal is to build a practice to reflect the values and unique challenges of local families. Hawaiʻi clients often face specific pressures such as sandwich generation challenges or mainland family travel costs. We balance the needs of aging parents with helping adult children navigate the high cost of living. We’re committed to simplifying complex financial matters, learning each client’s story, and helping them make informed and realistic decisions,” Brandon said.
“What sets us apart is our breadth and depth of experience, our candid approach, and our dedication to client service and cost efficiency. Every portfolio we design is built on trusted principles, emphasizing diversification, cost-conscious investing, and a flexible, disciplined strategy that always reflects each client’s individual goals and comfort level," Brandon added.
Why Kūpono Wealth Planning Chose LPL
Seeking greater autonomy and flexibility for his clients, Brandon embarked on an extensive due diligence process that led him to LPL.
“After considering 20 other firms, I realized I wanted the independence and flexibility to build a practice that truly reflects our values and vision. We wanted to make decisions in Mililani and not have them made on the mainland for us. Decisions with an understanding of our client ohana in mind, not people cubicles in corporate parks. With LPL, we can now offer a tremendously wide range of solutions and strategies and are able to lower costs for most of my clients, all while having the financial support of an organization that has almost 32,000 advisors. LPL’s independent infrastructure allows us to deliver Ritz Carlton service and Fedex efficiency wrapped in the aloha spirit,” Brandon said.
Scott Posner, managing director of business development, said, “We are pleased to welcome Brandon to LPL and wish him all the best as he embarks on this new phase of his business. As more advisors look for flexible ways to build their ideal practices, we remain committed to providing comprehensive solutions and strategic wealth management resources that add value for clients and help create successful practices. We look forward to supporting Kūpono Wealth Planning well into the future.”
Related
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About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately
Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment adviser and broker-dealer. Member FINRA/SIPC. Kūpono Wealth Planning and LPL Financial are separate entities.
*Value approximated based on asset and holding details provided to LPL from end of year, 2024.
Media Contact:
Media.relations@LPLFinancial.com
Tracking #829350
FAQ
Who joined LPL Financial on Dec 2, 2025 and what is the advisor's firm?
How much in client assets did Kūpono Wealth Planning bring to LPL (LPLA)?
Why did Brandon Wallis choose to move his practice to LPL (LPLA)?
Where is Kūpono Wealth Planning based and which clients does it serve?
What scale does LPL Financial (LPLA) provide to advisors?
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