LPL Financial Welcomes Kūpono Wealth Planning

Rhea-AI Summary

LPL Financial (Nasdaq: LPLA) announced that Brandon Wallis, CFP®, CRPS™, of Kūpono Wealth Planning joined LPL’s broker-dealer and RIA platform on Dec 2, 2025. Wallis reported serving approximately $145 million in advisory, brokerage, and retirement plan assets and joins LPL from Edward Jones. Kūpono is based in Mililani, Hawaiʻi, and serves Central Oahu and North Shore clients, including recent retirees, near-retirees, medical professionals, and small business owners.

The move cites a desire for greater autonomy, local decision-making, and access to LPL’s wide solution set and scale — LPL supports nearly 32,000 advisors and services about $2.3 trillion in brokerage and advisory assets.

Positive

• $145M in client assets joining LPL platform
• Strengthens LPL presence in Central Oahu and North Shore
• Access to LPL scale: ~32,000 advisors and $2.3T in assets
• Potential cost reductions for most Kūpono clients per announcement

Negative

• None.

Insights

Wealth-platform analyst

Advisor transition expands LPL's footprint in Hawaiʻi with a modest $145 million asset transfer and service flexibility.

Brandon Wallis of Kūpono Wealth Planning joins LPL's broker-dealer and RIA platform bringing roughly $145 million in advisory, brokerage, and retirement plan assets and a local practice serving Central Oahu and North Shore clients. The move leverages LPL's scale—supporting over 32,000 advisors and custodying approximately $2.3 trillion—to give the practice access to a wider product set and operational infrastructure while keeping local decision-making.

Primary dependencies include successful client transitions, fee and product alignment, and retention of the stated client mix (recent retirees, near-retirees, medical professionals, small-business owners). Key risks are client attrition during the move and whether cost reductions cited translate into realized savings for most clients. Monitor client retention metrics and any announced changes to fee schedules or service models over the next 3–12 months, and confirm the approximate asset figure remains $145 million after onboarding.

SAN DIEGO, Dec. 02, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that Brandon Wallis, CFP®, CRPS™, of Kūpono Wealth Planning has joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform. He reported serving approximately $145 million in advisory, brokerage, and retirement plan assets* and joins LPL from Edward Jones.

Kūpono Wealth Planning is based in Mililani, Hawaiʻi, just 20 miles from Honolulu, and proudly serves the Central Oahu and North Shore communities.

With two decades of industry experience, Brandon has called Hawaiʻi home since 2007. Brandon works with a diverse clientele, including individuals who have retired within the last decade, those planning to retire in the next five years, as well as many mainland transplants, medical professionals, and small business owners.

“We chose the name Kūpono Wealth Planning, for what it stands for and as a benchmark for how we treat clients. Kūpono means to act with integrity, fairness, and moral strength. On a daily basis we want to operate with professionalism and integrity, providing reliable advice and unwavering attention to detail. Our goal is to build a practice to reflect the values and unique challenges of local families. Hawaiʻi clients often face specific pressures such as sandwich generation challenges or mainland family travel costs. We balance the needs of aging parents with helping adult children navigate the high cost of living. We’re committed to simplifying complex financial matters, learning each client’s story, and helping them make informed and realistic decisions,” Brandon said.

“What sets us apart is our breadth and depth of experience, our candid approach, and our dedication to client service and cost efficiency. Every portfolio we design is built on trusted principles, emphasizing diversification, cost-conscious investing, and a flexible, disciplined strategy that always reflects each client’s individual goals and comfort level," Brandon added.

Why Kūpono Wealth Planning Chose LPL

Seeking greater autonomy and flexibility for his clients, Brandon embarked on an extensive due diligence process that led him to LPL.

“After considering 20 other firms, I realized I wanted the independence and flexibility to build a practice that truly reflects our values and vision. We wanted to make decisions in Mililani and not have them made on the mainland for us. Decisions with an understanding of our client ohana in mind, not people cubicles in corporate parks. With LPL, we can now offer a tremendously wide range of solutions and strategies and are able to lower costs for most of my clients, all while having the financial support of an organization that has almost 32,000 advisors. LPL’s independent infrastructure allows us to deliver Ritz Carlton service and Fedex efficiency wrapped in the aloha spirit,” Brandon said.

Scott Posner, managing director of business development, said, “We are pleased to welcome Brandon to LPL and wish him all the best as he embarks on this new phase of his business. As more advisors look for flexible ways to build their ideal practices, we remain committed to providing comprehensive solutions and strategic wealth management resources that add value for clients and help create successful practices. We look forward to supporting Kūpono Wealth Planning well into the future.”

Related

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About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment adviser and broker-dealer. Member FINRA/SIPC. Kūpono Wealth Planning and LPL Financial are separate entities.

*Value approximated based on asset and holding details provided to LPL from end of year, 2024.

Media Contact: 
Media.relations@LPLFinancial.com 

Tracking #829350

FAQ

Who joined LPL Financial on Dec 2, 2025 and what is the advisor's firm?

Brandon Wallis, CFP®, CRPS™, of Kūpono Wealth Planning joined LPL Financial’s broker-dealer and RIA platform on Dec 2, 2025.

How much in client assets did Kūpono Wealth Planning bring to LPL (LPLA)?

Kūpono Wealth Planning reported serving approximately $145 million in advisory, brokerage, and retirement plan assets.

Why did Brandon Wallis choose to move his practice to LPL (LPLA)?

He cited greater autonomy, local decision-making, broader solutions, and the ability to lower costs for most clients.

Where is Kūpono Wealth Planning based and which clients does it serve?

Kūpono is based in Mililani, Hawaiʻi, serving Central Oahu and North Shore clients including recent retirees, near-retirees, medical professionals, and small business owners.

What scale does LPL Financial (LPLA) provide to advisors?

LPL supports nearly 32,000 advisors and services about $2.3 trillion in brokerage and advisory assets.

Will Kūpono clients see cost changes after joining LPL (LPLA)?

The announcement states LPL’s platform enables lowering costs for most Kūpono clients.