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LiveOne (Nasdaq: LVO) Announces B2B Partnership with Samsung TV; Expands Reach to 100M+ Smart TVs

(Moderate)
(Neutral)
Tags
partnership

LiveOne (Nasdaq: LVO) announced a B2B partnership with Samsung Electronics on March 19, 2026, expanding distribution to more than 100 million Smart TVs worldwide. The integration brings LiveOne’s music, podcasts, vodcasts, video content and live entertainment into Samsung’s connected TV ecosystem.

The company cited a target addressable $100B+ Connected TV market and noted Samsung adds roughly 10–15 million new devices annually, while LiveOne continues B2B ties with Amazon, Apple, Spotify, VIZIO and others.

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Positive

  • Distribution expanded to >100 million Smart TVs worldwide
  • Access to a $100B+ Connected TV market
  • Potential incremental device reach of ~10–15M Samsung TVs annually
  • Broader B2B ecosystem alongside Amazon, Apple, Spotify, VIZIO

Negative

  • None.

News Market Reaction – LVO

-1.62%
1 alert
-1.62% Session close to close
$67.67M Market Cap
0.0x Rel. Volume

In the Mar 19 session, LVO declined 1.62%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends LiveOne’s B2B strategy into the connected TV space, bringing its content t...
Analysis

This announcement extends LiveOne’s B2B strategy into the connected TV space, bringing its content to over 100M+ Smart TVs and targeting a stated $100B+ market. In context, the company has emphasized partnership-driven growth while recent filings flag revenue declines, substantial doubt about continuing as a going concern, and significant debt. Investors often track monetization of new distribution, execution on B2B pipelines, and any further use of existing registered securities in future transactions.

Key Figures

Samsung annual device additions: 10–15M devices Connected TV market size: $100B+ Video content offering: 10+ hours +1 more
4 metrics
Samsung annual device additions 10–15M devices New Samsung devices added annually
Connected TV market size $100B+ Target market referenced for connected TV
Video content offering 10+ hours Video content available via LiveOne on connected TVs
Smart TV reach 100M+ Smart TVs Global Smart TV footprint cited for LiveOne content

Previous Partnership Reports

5 past events · Latest: Jan 08 (Positive)
Same Type Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jan 08 Partnership revenue update Positive -4.3% Reported $65M+ partnership revenue and record B2B pipeline of 100+ deals.
Dec 18 Ad partnership renewal Positive -0.4% Renewed and expanded DAX deal with projected 30% YoY programmatic audio ad revenue lift.
Oct 20 International JV LOI Positive +3.3% LOI for LiveOneAfrica with plans to raise $20M targeting 100M+ subscribers.
Oct 09 Charity livestream partnership Positive -1.4% METAvivor partnership highlighting 200+M viewers and $27.5M streaming revenue milestones.
May 05 Reality Games launch Positive -4.2% Elevate partnership for Reality Games on YouTube with 1B impressions expected.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Partnership headlines have often seen muted or negative next-day moves, with only one of five prior partnership releases producing a positive reaction.

Recent Company History

Over the past year, LiveOne has leaned heavily on partnerships to grow B2B revenue and distribution. Prior deals include closing $65M+ in partnership revenue, renewing DAX with a projected 30% ad revenue lift, launching LiveOneAfrica targeting 100M+ subscribers, and large-scale campaigns like #LightUpMBC and Reality Games with 1 billion expected impressions. Today’s Samsung TV partnership continues that strategy by expanding distribution across 100M+ Smart TVs in the connected TV market.

Key Terms

b2b, connected tv
2 terms
b2b financial
"today announced a new B2B partnership with Samsung Electronics"
Business-to-business (B2B) describes companies that sell products or services to other businesses rather than to individual consumers. For investors, B2B models often mean larger, repeatable contracts and revenue tied to corporate budgets, which can produce steadier, more predictable cash flow; think of a parts supplier selling regular batches to a factory rather than a shop selling single items to walk-in customers, so customer concentration and contract length matter.
connected tv technical
"Targets the $100B+ Connected TV market"
A connected TV is a television that can access the internet and run online apps, streaming services, and digital content directly on the screen, much like a giant tablet or computer. For investors, it matters because it represents a shift in how people consume media, opening new opportunities for advertising, content creation, and revenue growth in the entertainment industry.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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  • Samsung adds ~10–15M new devices annually
  • Targets the $100B+ Connected TV market
  • Delivers music, podcasts, vodcasts, 10+ hours of video content, and live entertainment directly to the living room
  • Expands B2B partnerships with Amazon, Apple, DAX, Paramount, Spotify, Telly, Tesla, TextNow, VIZIO, and YouTube  

LOS ANGELES, March 19, 2026 (GLOBE NEWSWIRE) -- LiveOne (Nasdaq: LVO), a creator-first music, entertainment and technology platform, today announced a new B2B partnership with Samsung Electronics, significantly expanding LiveOne’s global footprint across connected television platforms and bringing its premium content offerings to more than 100 million Smart TVs worldwide.

“This partnership with Samsung marks a major milestone in LiveOne’s expansion into the connected home,” said Robert Ellin, Chairman and CEO of LiveOne. “By integrating our music, podcasting, and video offerings directly into one of the world’s largest Smart TV ecosystems, we are significantly increasing our reach and engagement while unlocking new monetization opportunities across a rapidly growing $100 billion market.”

About LiveOne

Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's subsidiaries include Slacker, PodcastOne (Nasdaq: PODC), PPVOne, Custom Personalization Solutions, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne, a dedicated over-the-top application powered by Slacker, is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR's OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTokYouTube and X at @liveone. For more investor information, please visit ir.liveone.com.

Forward-Looking Statements

All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “could,” “believe,” “seek,” “continue,” “contemplate,” “predict,” “potential,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance stockholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s ability to implement its recently announced digital asset treasury strategy and/or purchase digital assets from time to time pursuant to such strategy, including for the maximum announced amount, and other risks related to such strategy; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other debt covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to repay its indebtedness when due; LiveOne’s ability to satisfy the conditions for closing on its announced additional convertible debentures financing; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; significant legal, commercial, regulatory and technical uncertainty and risks related to Bitcoin, Ethereum and other digital assets; regulatory developments related to digital assets and digital asset markets; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2025, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 15, 2025, Quarterly Report on Form 10-Q for the quarter ended December 31, 2025, filed with the SEC on February 14, 2026, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

LiveOne Press Contact:

press@liveone.com

Follow LiveOne on social media: Facebook, Instagram, TikTok, YouTube, and X at @liveone.


FAQ

What does the LiveOne (LVO) partnership with Samsung mean for distribution?

It expands LiveOne distribution to more than 100 million Smart TVs. According to the company, integrating into Samsung’s TV platform brings music, podcasts, vodcasts and live entertainment directly to living rooms globally.

How large is the market opportunity cited by LiveOne (LVO) for connected TV?

LiveOne cites a target addressable market of $100B+ for connected TV. According to the company, that market includes streaming audio, video, and live entertainment monetization opportunities across smart TV platforms.

How quickly could LiveOne (LVO) gain new Samsung device reach each year?

Samsung adds roughly 10–15 million new devices annually, offering annual incremental reach. According to the company, that cadence supports steady audience growth and higher engagement on connected TVs.

Which other platform partners does LiveOne (LVO) list alongside Samsung?

LiveOne lists B2B partnerships with Amazon, Apple, DAX, Paramount, Spotify, Telly, Tesla, TextNow, VIZIO, and YouTube. According to the company, this broad ecosystem expands content distribution and monetization channels.

What types of content will LiveOne (LVO) deliver via Samsung Smart TVs?

LiveOne will deliver music, podcasts, vodcasts, 10+ hours of video content, and live entertainment. According to the company, this content mix is integrated to increase reach and unlock new monetization opportunities.