Marriott International Surpasses 15 Million Hour Volunteerism Goal One Year Early

Rhea-AI Summary

Marriott International has exceeded its 15.6 million volunteer hours goal one year ahead of schedule, as part of its Serve 360 sustainability initiative. The milestone, achieved between 2016 and 2024, demonstrates the company's commitment to community service across global regions.

Notable achievements include providing 1,700 hours of disaster relief after Hurricanes Helene and Milton, 15,000 hours supporting Maui wildfire relief, and 37,000 hours aiding earthquake victims in Türkiye and Syria. Regional initiatives showcase impressive results: 440,000 lbs of food rescued in Asia Pacific, release of 445,000 sea turtles in Caribbean/Latin America, and over $46 million raised for Children's Miracle Network Hospitals in US/Canada.

The company's volunteer efforts align with four key coordinates: Nurture Our World, Sustain Responsible Operations, Empower through Opportunity, and Welcome All and Advance Human Rights.

Positive

• Exceeded 15 million volunteer hours goal one year ahead of schedule, demonstrating strong operational execution
• Extensive global presence and community engagement across multiple regions (APEC, CALA, EMEA, Greater China)
• Successful fundraising of over $46 million for Children's Miracle Network Hospitals (2016-2024)
• Strong disaster response capabilities and infrastructure mobilization, enhancing brand reputation
• Effective food rescue program in APEC region, converting 440,000 lbs of surplus food into 800,000 meals

Negative

• None.

News Market Reaction

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-0.45% News Effect

On the day this news was published, MAR declined 0.45%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

BETHESDA, Md., April 30, 2025 /PRNewswire/ -- As the United States completes its recognition of National Volunteer Month, Marriott International today announced it has exceeded its volunteerism goal of 15 million hours served around the world – one year ahead of schedule – supporting the company's sustainability and social impact platform, Serve 360: Doing Good in Every Direction. From 2016 through the end of 2024, Marriott associates completed a total of 15.6 million volunteer hours in their local communities.

"Since our founding nearly 100 years ago, Marriott has been committed to serving our world. I am deeply grateful to our associates, Business Councils, and owners for the thoughtful and creative ways they have shown up for their communities and each other. Their dedication to volunteerism and service has had a profound impact on the communities where we live and work," said Anthony Capuano, President and Chief Executive Officer, Marriott International. "As we celebrate this remarkable milestone, we remain focused on continuing this momentum and being a force for good in the world."

Individuals and teams from properties in the Marriott portfolio and corporate offices around the world collectively contributed to this shared goal through partnerships with nonprofits, volunteer service opportunities, and charity fundraising events. These ongoing volunteer efforts focused on delivering positive impact through the four Serve 360 priority areas, or "coordinates": Nurture Our World, Sustain Responsible Operations, Empower through Opportunity and Welcome All and Advance Human Rights.

Particularly in times of disaster, Marriott's hotel teams around the world work to mobilize quickly to raise funds and provide hands-on support for global response and relief organizations like World Central Kitchen, the American Red Cross, and the International Federation of Red Cross and Red Crescent Societies, as well as local philanthropic partners. For example, in the wake of Hurricanes Helene and Milton in 2024, hotels from neighboring towns in North Carolina and Florida provided over 1,700 hours of disaster relief work, as well as in-kind donations, such as water and shelf-stable food, clothes and hygiene supplies, and box lunches for city workers cleaning up debris. In 2023, Marriott's Business Councils and hotels provided over 15,000 volunteer hours to support relief efforts for those impacted by the wildfires in Maui, Hawaii, and over 37,000 volunteer hours following the earthquakes in Türkiye and Syria.

In addition to its volunteer efforts, the company has prioritized global initiatives, including Marriott's "Check Out for Children" (COFC) donation program. With the help of participating hotels across Marriott's Asia Pacific Excluding China (APEC), Caribbean and Latin America (CALA), and Europe, Middle East & Africa (EMEA) regions, COFC and other Marriott initiatives have supported UNICEF since 1995, benefiting more than 4.5 million children worldwide.

Beyond its global initiatives, each of Marriott's regions has worked to make a difference in meeting the needs of local communities. For example:

• In APEC, hotels throughout Thailand, Indonesia, and the Philippines engaged with Scholars of Sustenance (SOS), an international food rescue foundation, to rescue over 440,000 lbs. of surplus food, resulting in over 800,000 meals donated to communities in need over the last several years. 
• In CALA, properties in the region have participated in sea turtle nesting and release programs for nearly 20 years, aimed at protecting the species and their habitats. Since 2018, these efforts have supported the release of over 445,000 sea turtles.
• In EMEA, hotels have supported organizations like the Global Travel and Tourism Partnership, Magic Breakfast, and the World Sustainable Hospitality Alliance, as well as signature initiatives like Marriott's Tahseen program, which is designed to introduce youth to the hospitality industry and provide skills development training through curriculum development, job shadow, mentoring, and more. 
• In Greater China (GC), hotels have volunteered and fundraised for Operation Smile, covering costs of critical surgeries and providing post-operative care, and the Yao Foundation, supporting the development of children's sports education in rural areas. While the partnerships are longstanding, associates contributed nearly 60,000 volunteer hours in 2024 alone.
• In the U.S. and Canada, through a number of fundraising events, local hotels have raised over $46 million for Children's Miracle Network Hospitals from 2016 through year-end 2024. Additionally, associates based in Marriott's Bethesda headquarters participate in volunteer opportunities year-round in the District of Columbia, Maryland and Virginia, contributing nearly 25,000 hours in 2024 alone.

Established in 2017, Marriott's sustainability and social impact platform, Serve 360: Doing Good in Every Direction, guides the company's efforts around taking care of people, the planet, and the communities it serves.

ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 9,300 properties across more than 30 leading brands in 144 countries and territories. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

 

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SOURCE Marriott International, Inc.

FAQ

How many volunteer hours did Marriott (MAR) achieve in their 2024 community service goal?

Marriott International exceeded their goal by completing 15.6 million volunteer hours from 2016 through 2024, surpassing their 15 million hour target one year ahead of schedule.

What disaster relief efforts did Marriott (MAR) support in 2024?

In 2024, Marriott hotels provided over 1,700 hours of disaster relief work following Hurricanes Helene and Milton in North Carolina and Florida, including donations of water, food, hygiene supplies, and meals for city workers.

How much has Marriott (MAR) raised for Children's Miracle Network Hospitals since 2016?

Marriott hotels in the U.S. and Canada raised over $46 million for Children's Miracle Network Hospitals from 2016 through year-end 2024 through various fundraising events.

What environmental initiatives has Marriott (MAR) undertaken in Asia Pacific region?

In the Asia Pacific region, Marriott hotels partnered with Scholars of Sustenance (SOS) to rescue over 440,000 lbs. of surplus food, providing more than 800,000 meals to communities in need.

How many sea turtles has Marriott (MAR) helped protect in Caribbean and Latin America?

Since 2018, Marriott properties in the Caribbean and Latin America region have supported the release of over 445,000 sea turtles through their sea turtle nesting and release programs.