Welcome to our dedicated page for Mastercraft Boat Holdings news (Ticker: MCFT), a resource for investors and traders seeking the latest updates and insights on Mastercraft Boat Holdings stock.
MasterCraft Boat Holdings, Inc. reports developments across its recreational marine portfolio, including MasterCraft performance sport boats, Crest and Balise pontoons, and Aviara luxury day boats. Company news commonly covers earnings releases, product introductions, dealer relationships, watersports programs, and segment leadership within its boat manufacturing and marketing operations.
Updates also include new towboat platforms such as the MasterCraft X series, on-water customer initiatives, partnerships tied to wakeboarding and wakesurfing, and commercial activity in the pontoon segment. The company’s news flow reflects both brand-level product activity and holding-company financial reporting for MCFT common stock.
MasterCraft Boat Holdings (NASDAQ: MCFT) has announced the expansion of MasterCraft Boats of Utah into St. George, marking a strategic move to better serve the Southern Utah boating community. The new dealership will provide convenient service locations for existing customers and introduce the brand's premium towboats to new potential customers in the region.
MasterCraft Boats of Utah, a trusted dealer since 1999 with multiple Dealer of the Year and CSI awards, will offer comprehensive services including maintenance, repairs, pro shop, on-water demos, customer events, and boat storage at the new location. The expansion team brings over 100 years of combined industry experience.
The St. George location plans to host grand opening celebrations with demo days throughout summer, supported by a full digital advertising campaign and prominent I-15 signage. This expansion represents MasterCraft's strategic growth in key markets and commitment to strengthening its position as a leading towboat brand.
MasterCraft Boat Holdings (NASDAQ: MCFT) announced a planned CFO transition, with Tim Oxley retiring effective December 31, 2025. Scott Kent, current Vice President of Finance, will succeed as CFO starting July 1, 2025. Oxley will serve as a special advisor until his retirement to ensure a smooth transition.
Kent brings 33 years of professional experience, including 28 years in the marine industry. He has led MasterCraft's finance function since 2018, overseeing accounting, FP&A, financial reporting, and treasury. His previous roles include CFO positions at Brunswick Boat Group and Recreational Boat Group.
During Oxley's 18+ year tenure, he helped navigate key moments including the company's public listing and the global pandemic, contributing to sales growth and balance sheet strength. Kent expressed optimism about driving value creation when the market rebounds.
MasterCraft Boat Holdings (NASDAQ: MCFT) has announced its 2025 Rule the Water Demo Tour, featuring 57 stops nationwide. The tour will showcase the company's new XStar lineup, which recently won the NMMA Innovation Award in the Towboat category at the Miami International Boat Show.
The 2025 XStar lineup includes 23-foot and new 25-foot models, featuring the innovative MasterCraft Aft Audio Experience (MAAX) - a comprehensive audio system with multiple speakers throughout the vessel. The boats also include the exclusive Z100 tower with power folding and dual switch stations.
The tour, partnering with Chevrolet Silverado, will allow attendees to test-drive the XStar lineup and explore MasterCraft's full range of boats, including the NXT, XT, and X-family lineups. Local MasterCraft dealerships will host the events, providing demonstrations and expert insights to potential customers.
MasterCraft Boat Company (NASDAQ: MCFT) has announced its fifth annual 'Let Her Rip' campaign, expanding to seven locations nationwide in 2025. The initiative, revealed ahead of International Women's Day, features on-water clinics designed to empower women and girls in watersports.
The program, supported by Progressive Insurance® and Chevrolet, will return to Denver, Austin, Minneapolis, and Knoxville, while adding Hot Springs, Lake Tahoe, and Charlotte. Professional athletes, including World Champion wakeboarder Meagan Ethell, TV personality Alexa Score, and pro skier Ali Garcia, will lead complimentary clinics teaching boat driving, docking, and watersports techniques.
The tour schedule runs from May through July 2025:
- May 4 – Hot Springs, AR
- June 1 - Denver, CO
- June 5 - Knoxville, TN
- July 15 - Lake Tahoe, CA
- July 24 – Minneapolis, MN
- July 25 – Charlotte, NC
- July 25 - Austin, TX
MasterCraft Boat Holdings (NASDAQ: MCFT) has appointed Mike O'Connell as President of its Pontoon Segment, effective immediately. O'Connell, currently Senior Vice President of Operational Excellence, will maintain this role while taking on additional responsibilities. He succeeds George Steinbarger, who has left the company.
O'Connell brings nearly 40 years of marine industry experience, including previous roles as President of Godfrey pontoons and Hurricane deck boats, and leadership positions at Brunswick, Genmar, and Yamaha. He joined MasterCraft in 2023 as President of Aviara Boats.
CEO Brad Nelson emphasized O'Connell's critical role in positioning the Crest and Balise brands during a challenging retail environment as they approach the summer selling season. O'Connell expressed enthusiasm about leading the Pontoon segment, highlighting Crest's industry leadership and the potential of the newly launched Balise product line.
MasterCraft Boat Company (NASDAQ: MCFT) has announced a strategic partnership with Action Water Sports as its newest authorized dealer in the Dallas-Fort Worth (DFW) market, which represents the largest towboat market in the United States. This expansion will provide local boating enthusiasts access to MasterCraft's complete lineup of boats, along with on-water demos and comprehensive service support.
The partnership aims to strengthen MasterCraft's market position by combining the company's nearly 60 years of boat-building excellence with Action Water Sports' commitment to customer service. Greg Miller, VP of Global Sales at MasterCraft, emphasized the strategic importance of expanding their presence in this vital market, while Lee Willams, Managing Partner of Action Water Sports, Texas, expressed enthusiasm about representing MasterCraft's innovative products in the region.
MasterCraft Boat Holdings (NASDAQ: MCFT) reported fiscal 2025 second quarter results with net sales of $63.4 million, down 29.4% year-over-year. Income from continuing operations was $0.4 million ($0.03 per diluted share), while Adjusted Net Income reached $1.7 million ($0.10 per diluted share).
The company's gross margin declined 610 basis points due to unfavorable model mix and lower cost absorption. Adjusted EBITDA was $3.5 million, with a margin of 5.6%, down from 14.4% in the prior year. The company maintains a strong financial position with $62.9 million in cash and investments, and $100 million available on its revolving credit facility.
For fiscal 2025, MasterCraft narrowed its guidance, projecting consolidated net sales between $275-295 million, Adjusted EBITDA of $19-24 million, and Adjusted EPS of $0.64-0.86. For Q3 2025, the company expects net sales of approximately $75 million with Adjusted EBITDA of $5 million.
MasterCraft Boat Holdings (NASDAQ: MCFT) has announced it will host its fiscal second quarter 2025 earnings conference call on Thursday, February 6, 2025, at 8:30 a.m. EST. The event will feature CEO Brad Nelson and CFO Tim Oxley discussing the company's financial results. A pre-market earnings release will be issued before the call.
The conference call will be accessible via a live webcast on the investor section of MasterCraft's website (Investors.MasterCraft.com). Telephone participants must register in advance through a provided link to receive dial-in details. A replay of both the conference call and webcast will be available on the company's website afterward.
MasterCraft Boat (NASDAQ: MCFT) will showcase its redesigned flagship model, the XStar, at the Barrett-Jackson Auction in Scottsdale, Arizona, from January 19-26. The display will feature both the 23-foot and new 25-foot XStar models alongside a Chevrolet Silverado HD 2500, marking the launch of their new partnership where Silverado becomes the brand's 'Official Truck & Tow Vehicle'.
The XStar lineup features the new MAAX System for enhanced audio, a redesigned helm, and the Z100 tower. Powered by Ilmor's Supercharged 6.2L engine delivering 630 horsepower and 665 lb-ft of torque, the XStar combines with MasterCraft's SurfStar system and redesigned hull configuration. Following the event, MasterCraft will conduct a nationwide roadshow with over 100 stops, showcasing both the Silverado HD 2500 and XStar models.
MasterCraft Boat Company (NASDAQ: MCFT) has unveiled its all-new XStar lineup for 2025, featuring completely redesigned 23- and 25-foot models. The new flagship vessels include groundbreaking features such as the MasterCraft Aft Audio Experience (MAAX) with 4,200 watts of peak power, and the exclusive Z100 tower with power folding capabilities.
Both models come standard with an Ilmor Supercharged 6.2L engine, delivering 630 horsepower and 665 lb-ft of torque. The boats feature advanced technology including a 4-camera visibility system, dual-screen configuration with 15-inch and 12-inch displays, and MasterCraft Connect app integration. The XStar lineup includes enhanced wake performance through the SurfStar system and new hull design, offering over 1,500 pounds of additional dry weight compared to previous models.
The company also introduced the XStar Concierge program, providing 24/7 dedicated expert service and support for XStar owners.