THE RITZ® BRAND CONFIRMS A SALTY BIG GAME RETURN IN 2026

Rhea-AI Summary

RITZ (Nasdaq: MDLZ) will return to the Big Game on Feb. 8, 2026 with a 30-second ad airing in the third quarter, continuing Mondelēz International's three-year Super Bowl ad streak. The spot follows the 2025 debut that introduced the RITZ Salty Club and was created by The Martin Agency, directed by Dan Opsal, and produced by Hungry Man and Publicis Production.

The campaign is part of a 360º multichannel push including paid media, social, PR, retail, and a limited-edition football-shaped RITZ cracker hitting stores on Dec. 1, 2025. Mondelēz reported 2024 net revenues of approximately $36.4 billion.

Insights

Brand Marketing Strategist

RITZ® returns to the Big Game with a 30‑second spot and a limited football‑shaped cracker hitting stores on Dec. 1, 2025.

Mondelēz International is leveraging a high-reach media buy to amplify RITZ® ahead of Feb. 8, 2026. The plan pairs a third-quarter 30‑second Big Game ad with a 360° campaign across paid media, social, PR, and retail, and a limited-edition football‑shaped cracker rollout.

Execution and measurable uplift drive value here. Success depends on ad recall, distribution for the limited SKU starting Dec. 1, 2025, and conversion in retail. Costs and ROI are not disclosed, so brand impact is observable only after performance data emerges. Monitor ad reach metrics, social engagement, retail sell-through, and any reported campaign results in the weeks after airing. Note the company reported $36.4 billion in 2024 net revenues in this release.

The brand's second spot in the Big Game kicks off a monumental year for RITZ ^® Crackers.

EAST HANOVER, N.J., Nov. 19, 2025 /PRNewswire/ -- RITZ^®, America's favorite cracker,¹ will return to the Big Game on Feb. 8, 2026, with a 30-second advertisement airing during the third quarter. This will mark the third consecutive year that a Mondelēz International snack brand will make an ad-break appearance—because sometimes great things really do come in threes.

The RITZ^® Brand made its first run at the Big Game in February 2025, debuting a vibrant spot that introduced the RITZ^® Salty Club. The ad celebrated one of RITZ^® Crackers' most iconic traits— its signature salty bite— set against the aptly chosen backdrop of the Salt Flats in Utah. In 2026, the brand is once again raising the stakes, turning up the flavor and buzz with a refreshed creative direction.

"For over 90 years, the RITZ^® Brand has brought connection to family tables," said Steven Saenen, Category President, Savory Snacking. "Although we're immensely proud of this legacy, we're equally committed to delivering on cultural impact and relevancy for this iconic brand. Returning to the world's biggest advertising stage allows us to make a bold statement in this moment. We introduced the world to the RITZ^® Salty Club in 2025 and, in 2026, our salty Big Game commercial will reinforce our commitment to delivering impactful, game-changing experiences fans have come to expect from the RITZ^® Brand."

Created by The Martin Agency, the brand's new spot is directed by Dan Opsal, and produced by Hungry Man and Publicis Production. The ad is central to the brand's larger 360º multichannel campaign inclusive of paid media, social, PR, and retail.

Ahead of the Big Game, the RITZ^® Brand will help fans gear up with the release of the brand's new football-shaped cracker, delivering the same salty, buttery-flavored experience fans love in a touchdown-worthy new shape. The limited-edition crackers will score big on snack spreads, at future tailgates, and football watch party gatherings alike. Fans can find the new RITZ^® limited-edition crackers in stores beginning on Monday, Dec. 1.

For more information and updates on the Big Game ad, fans can visit RITZ^® Crackers at www.tasteofwelcome.com and follow the brand on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackerofficial or on Instagram @RITZcrackers to be among the first to know about future brand news.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at www.x.com/MDLZ.

Media Contact
Weber Shandwick RITZ Team
wswnycritz@webershandwick.com

1. Nielsen Discover xAOC+C L52W/E 10/18/25

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SOURCE Mondelēz International

FAQ

When will RITZ (MDLZ) air its Big Game commercial in 2026?

RITZ will air a 30-second Big Game commercial on Feb. 8, 2026 during the third quarter.

What is the release date for the limited-edition football-shaped RITZ crackers (MDLZ)?

The limited-edition football-shaped RITZ crackers will be available in stores beginning Dec. 1, 2025.

Who created and produced the RITZ Big Game spot for MDLZ in 2026?

The ad was created by The Martin Agency, directed by Dan Opsal, and produced by Hungry Man and Publicis Production.

How does the 2026 RITZ campaign fit into Mondelēz International's marketing strategy (MDLZ)?

The 2026 spot is central to a 360º multichannel campaign covering paid media, social, PR, and retail to boost brand cultural relevance.

Where can fans find updates about the RITZ Big Game ad and promotions (MDLZ)?

Fans can visit www.tasteofwelcome.com and follow RITZ on Facebook, X, TikTok, and Instagram for updates.

What recent revenue figure did Mondelēz International report that provides company context (MDLZ)?

Mondelēz International reported 2024 net revenues of approximately $36.4 billion.