Magnite, Inc. reports news on its independent sell-side advertising technology business, where publishers use its platform to monetize content across CTV, online video, display, audio and other digital formats. Company updates commonly cover CTV and DV+ performance, contribution ex-TAC, adjusted EBITDA, free cash flow expectations and capital actions such as stock repurchase programs.
Recurring developments also include publisher and media-owner partnerships, programmatic access to premium inventory, and product updates for SpringServe and ClearLine. Magnite news also addresses AI-supported workflow, mediation, curation and buying tools, along with executive transitions, financial conference participation and legal or competitive developments in the ad tech market.
Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, reported significant progress in its partnership with FanDuel Sports Network. The collaboration has yielded a 25% year-over-year increase in total impressions served through Magnite's SpringServe video platform.
The partnership leverages SpringServe's advanced capabilities including ad serving, programmatic, and mediation tools to help FanDuel Sports Network optimize monetization of live sports streaming content. With digital live sports viewership expected to grow 14% in 2025 according to eMarketer, this collaboration positions both companies to capitalize on the increasing shift toward streaming sports content.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has expanded its strategic partnership with dentsu in EMEA to enhance CTV and video advertising capabilities. The collaboration leverages Magnite's SpringServe video platform across multiple EMEA markets, including Spain and the UK.
The partnership aims to power dentsu Total TV and support its "Algorithmic Era" advertising vision, focusing on interoperability, automation, and outcome-driven planning. The technology enables dentsu to establish more efficient, data-rich connections to inventory and create premium media experiences with improved precision and scale.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has partnered with Paramount Australia to enable programmatic access to Paramount+'s streaming TV inventory in Australia. This marks the first time Paramount+ inventory will be available programmatically in the Australian market.
The partnership leverages Magnite SpringServe video platform combined with Paramount's mediation capabilities to streamline advertiser access to premium streaming content. The collaboration follows the launch of Paramount+'s ad-supported tier and represents a significant step in Paramount Australia's business and technology transformation through Paramount Connect.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, has scheduled its second quarter 2025 financial results announcement for August 6, 2025 after market close.
The company will host a conference call at 1:30 PM PT / 4:30 PM ET on the same day to discuss results and outlook. The call will be accessible via toll-free numbers for both domestic and international callers, with a simultaneous audio webcast available on the investor relations website.
Magnite (NASDAQ: MGNI) and Amazon Publisher Services (APS) have announced an expanded streaming TV collaboration through APS' Transparent Ad Marketplace (TAM) and Magnite's SpringServe. The partnership enables publishers to access Magnite's demand on Amazon devices while giving Magnite increased access to streaming TV inventory on Fire TV devices.
This collaboration builds upon their existing relationship, with Magnite being a TAM launch partner since 2016 and joining Amazon Ads' Certified Supply Exchange Program in 2024. DIRECTV Advertising has expressed support for the integration, highlighting benefits such as centralized reporting and access to unique, direct demand.
The partnership aims to enhance streaming TV advertising effectiveness and improve consumer ad experiences through interoperable solutions.Redfin (RDFN) has chosen Magnite (MGNI) as its preferred SSP (Supply-Side Platform) to power data-driven advertising deals. The partnership leverages Magnite's programmatic technology to connect advertisers with Redfin's exclusive real estate audience of 46 million customers across platforms including Redfin, Rent.com, ApartmentGuide.com, and WalkScore.com.
Through this collaboration, advertisers can access sophisticated intent signals about when people move, their destinations, and housing preferences. The partnership aims to provide national scale and hyper-local targeting capabilities in a brand-safe environment, enabling marketers to reach high-value customers throughout their home-buying journey.
Magnite (MGNI), the largest independent sell-side advertising company, has announced its executive team's participation in seven major financial conferences between May and June 2025. The schedule includes:
- Needham Technology Conference (May 13) - Fireside chat at 10:15 AM ET
- B. Riley Securities Conference (May 21-22)
- Craig-Hallum Conference (May 28)
- Evercore ISI Internet Summit (May 28)
- Bank of America Conference (June 3) - Fireside chat at 2:40 PM PT
- Wolfe Research Conference (June 5)
- Rosenblatt Technology Summit (June 10) - Virtual fireside chat at 9:00 AM ET
Live webcasts for the Needham and Bank of America sessions will be available on Magnite's investor relations website, with replays accessible for 90 days.
Magnite (MGNI) and ITN have launched the first programmatic solution for local linear TV advertising in the US market. This groundbreaking collaboration enables advertisers to transact live linear ads from local TV stations programmatically for the first time in a market expected to reach $21 billion this year.
The integration leverages ITN's local linear SSP, which connects with 75 broadcast ownership groups spanning over 1,100 stations. The solution features real-time bidding, VAST workflows, and a bid multiplier for impression forecasting. Multiple Fox television stations have successfully tested the programmatic transactions of ITN-supplied inventory.
The technology translates local linear ad supply into biddable impressions and integrates with Magnite's SpringServe ad server, allowing advertisers to buy local linear TV alongside streaming and online video purchases, streamlining the media buying process.