Lux Row Distillers announces the arrival of Blood Oath Pact 12 Kentucky Straight Bourbon Whiskey
Rhea-AI Summary
Lux Row Distillers (MGPI) announced Blood Oath Pact 12 Kentucky Straight Bourbon Whiskey, finished in Montepulciano and Sangiovese casks, available in-person April 25 and arriving at retail in June.
The release totals 51,000 bottles with a retail minimum suggested price of $129.99 per 750mL and a limited 17,000 (3-pack) case retail run; proof is 98.6 (49.3% ABV).
Positive
- Total allocation of 51,000 bottles for launch
- Retail availability of a limited 17,000 (3-pack) cases in June
- Bottled at 98.6 proof (49.3% ABV) for consistent premium positioning
- MSRP set at $129.99 per 750mL bottle
Negative
- Limited supply could constrain distribution and secondary-market price volatility
- 1,400 bottles reserved for a future Trilogy reduces immediate retail allocation
News Market Reaction – MGPI
In the Mar 24 session, MGPI gained 4.89%, reflecting a moderate positive market reaction. Argus tracked a peak move of +2.2% during that session. Our momentum scanner triggered 12 alerts that day, indicating notable trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 23 | Subscription launch | Positive | +4.2% | Launch of Remus Bottle Club quarterly limited-edition subscription program. |
| Mar 18 | Barrel program launch | Positive | -3.2% | Remus Distiller's Vault private collection single-barrel selection program. |
| Mar 17 | Product size expansion | Positive | -0.7% | El Mayor Tequila adding 375mL Blanco and Reposado formats and cocktail kit. |
| Mar 10 | Limited whiskey release | Positive | -0.4% | Launch of Master Distiller Experimental Series No. 2 wheat whiskey. |
| Feb 25 | Earnings and guidance | Negative | -21.2% | FY25 sales and EBITDA declines, net loss after large impairment, 2026 guidance. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent positive brand and program launches often saw flat-to-negative next-day moves, while the negative earnings report coincided with a sharp selloff. The current positive product launch aligning with a gain contrasts with that tendency to fade brand news.
Over the past month, MGPI has focused on premium spirits innovation and brand engagement. Remus Bourbon launched the Distiller's Vault barrel program on Mar 18 and the Master Distiller Experimental Series No. 2 wheat whiskey on Mar 10, both limited offerings with curated finishes. El Mayor Tequila added new 375mL formats on Mar 17, and the Remus Bottle Club launch on Mar 23 supported direct-to-consumer reach. Against this backdrop, Q4/FY25 results on Feb 25 showed sales of $536.4M, down 24%, and a net loss driven by a $152.6M impairment, underscoring a tougher fundamental environment alongside premiumization efforts.
Key Terms
proof technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Latest offering from master distiller John Rempe features bourbon finished in Montepulciano and Sangiovese casks
Blood Oath Pact 12 features a combination of the finest ryed bourbons Rempe could find, including a blend of 9-year ryed and 12-year ryed bourbons, as well as a 7-year ryed bourbon finished first in Montepulciano casks then in Sangiovese casks. Montepulciano, a fruit-forward dry red wine from the Abruzzo region of
Like with previous pacts, Rempe promises to craft the best bourbon possible, while never disclosing the origin of the bourbons used to create Blood Oath Pact 12.
"I'm a fan of Italian wines' flavor profiles and complexities, and I'm proud I was able to find the perfect combination for my first double Italian wine cask finish. Although I won't share the recipe, I can tell you the complexity and nuances that the Montepulciano and Sangiovese casks have brought to this year's Blood Oath Pact are next level," said Rempe. "Pact 12 opens with notes of stone fruit and caramel, balanced with a hint of vanilla. Then cocoa, leather and oak develop over the mid-palate, leading to a pleasant spice and black cherry finish. It's a stellar pour and I can't wait to share it."
Lux Row only releases one new Blood Oath Pact annually, and each limited edition features a distinctive label on an embossed glass bottle. This year, to give a nod to the two red Italian wines, the Pact 12 label is burgundy-colored with golden highlights. And like its predecessors, each bottle of Blood Oath Pact 12 comes in a commemorative fire-branded wooden display box.
The official launch of Blood Oath Pact 12 will include a total allocation of 51,000 bottles, 1,400 of which will be held for a future Trilogy release. The first Trilogy featuring Pacts 1, 2 and 3, was released in 2018; the second Trilogy featuring Pacts 4, 5 and 6, was released in September 2021 in conjunction with National Bourbon Heritage Month; and the third Blood Oath Trilogy, featuring Pacts 7, 8 and 9, was offered in 2023.
For more information or to find a bottle of Blood Oath Pact 12 Kentucky Straight Bourbon Whiskey Finished in Montepulciano and Sangiovese Casks, visit LuxRowDistillers.com.
ABOUT LUXCO
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CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
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SOURCE Lux Row Distillers